SMS Marketing Versus Email Marketing in the Post-iOS World
US Americans check their cell phones 262 times a day. Well, maybe it’s 96 times a day. Okay, collectively? Eight billion times a day. The stats on this subject vary, but the takeaway is the same: We are obsessed with our phones. We sleep with our phones. We pick them up within 10 minutes of…
What’s Changed Post-iOS: Getting Back to Marketing Basics
The Future of Digital Marketing Post-iOS To track or not to track—that is the question at the center of the current debate between two tech heavyweights. In one corner, Apple, whose iOS 14.5 and 15 rollouts this year gave users the power to opt out of sharing their data with third parties. In the other…
SEO & Content Marketing Strategies for Construction Companies
Why SEO (Search Engine Optimization) Matters Nearly every business out there is trying to dominate the search engines, but think about that free-for-all competition from Google’s perspective: They process over 5.6 billion searches per day. No wonder SEO marketing has sprawled into subfields, and only an SEO agency worth its chops can explain the difference…
How Images Have Evolved in the Medical Marketing Sector
The branding and creative design sensibilities of the medical marketing sector have come a long way in, oh, say, the past hundred years. Gone (for the most part) are the advertisements for pills and tonics painted on the sides of barns along US highways. Gone, too, is the era of the Yellow Pages and flyers…
The Key Benefits of Social Media in eCommerce
At first blush, the idea of being an online merchant may seem way easier than running a brick and mortar store. All you need is to decide which ecommerce platform is right for you, upload photos of your services or merchandise, and let the money roll in, right? Uh, not exactly. Your first order of…
The ROI of SEO
The world of digital advertising, in many ways, can be split into two hemispheres—social and search—and the boundary between them is often difficult to discern. You can market content on your social media channels, or you can buoy it up the SERPs (search engine results pages) through SEO strategies—or you can do both. Take this…
How to Boost Your Brand with Paid Media
To amplify brand presence and build relationships with customers, businesses must push out digital content on a regular basis. That content tends to split into two categories—organic media and paid media. Marketers often view organic media as the softer, homespun fare that serves mainly to poke existing audiences with hey-remember-us reminders. (Your hairstylist posting headshots…
Why Brand Matters in Life Sciences
As a brand agency, we dabble in words and images all day, and if we’re honest, the words “life sciences” feel like an opaque block of lettering. That term does conjure up images, yes, but images of pipettes and Petri dishes, laboratory shelves where germs fear to tread, maybe a microscope slide or the title…
Why Brand Experience and Creative Matter in eCommerce
The art of good business, it’s often said, is the art of being a good middleman. That maxim applies to ecommerce, which gives online vendors a platform to sell virtually anything—and sell it virtually. Amazon, the tallest, most imposing ecommerce presence in the world, largely makes its money as the retailer who can get you…
Proven Tactics to Market a Large Construction Company
Even in these digital times, construction often remains one of those word-of-mouth industries where people find contractors through friends or neighbors who recommend the company that remodeled their garage or tiled their bathroom. “I’ve got a guy,” or, “They do a good job, and it’s very reasonable”—you hear that a lot, and we salute you…