Jacob Tyler Logos vs Brand Identity

Logos vs Brand Identity


When companies or business owners consider developing their “brand”, the first thing that usually comes to mind is the creation of their logo. While considering a new logo’s colors, graphic elements, and other design components are a good starting point, … Continued

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Jacob Tyler Branding 101

Branding 101


In the world of business and marketing, there’s a common misunderstanding over what “branding” actually is. Most people associate branding with just a company’s logo or their tagline. In reality though, branding consists of many different aspects that help not only … Continued

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Jacob Tyler Marketing vs Branding: Understanding the Differences

Marketing vs Branding: Understanding the Differences


Confusing marketing and branding is a common misconception, especially because they typically go hand in hand. Branding agencies often offer both of these services, only adding to the confusion.  Since marketing and branding typically overlap one another, it’s important to … Continued

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Jacob Tyler User Experience Case Study: JBS International

User Experience Case Study: JBS International


Your website is more than an information depot. Your website is the first engagement visitors have with your brand. First impressions – and experiences – will ultimately determine how potential customers receive your brand.   The manner in which visitors … Continued

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Jacob Tyler Is Your Brand Fit for Summer?

Is Your Brand Fit for Summer?


Does your brand feel out of shape and out of touch with the market? Do you feel like it’s just not performing with the same amount of stamina as it used to? If so, it might be time to enroll in … Continued

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Jacob Tyler UX - The Universal Language

UX – The Universal Language


When poised with the question, “What is the Universal Language?” the hopeless romantic in me would say Love. Period. Drop mike. Regardless of background, native tongue or location in the world, love is the one language that every person on … Continued

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