How Social Media Impacts ROI:
Social media is the great leveler of our age, the apotheosis of the shift from…
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How to Dominate the Search Engines (SEO and Paid M...
Fun fact: This month marks the 15th anniversary that the Oxford English Dictionary first listed…
Which eCommerce Platform is Right for You (Shopify...
Everyone from freelancers to multibillion-dollar conglomerates are now launching their own ecommerce brands, in part…
Why a Good Logo is So Important
First off, let’s define terms: Your logo is not your brand. As we’ve written before,…
Why Copywriting is Important… And Why You Probab...
Copywriting is a curious art. Virtually everyone in the ad-business world is literate, so it’s…
How to Optimize Your Web Copy to Drive Conversions
“Print is dead.” “Don’t quit your day job.” “Yeah, because the money’s in writing.” As…
How to Increase Your Customer Lifetime Value (CLV)
You know how the best time to get a job is when you have a…
Why Branding Matters
What’s In a Brand? Companies are the sum of their products and services, but they’re…
Five Tips on How to Launch Your eCommerce Brand
One of the most impactful lessons we learned from 2020 was that so many of…
Multi-Channel Advertising and the Consumer Funnel
Enter the Funnel The world population currently stands at 7.8 billion people — and nearly…