Terranea’s developer tapped Jacob Tyler to build the entire brand from the ground up. We worked closely with key management to create a brand that was natural – speaking to the sustainability project of the resort, and luxurious – reflecting its high-end experience.
We started by developing full color palette that would reflect the resort’s natural beauty and could be carried throughout entire brand structure – from marketing collateral to web presence to the in-room experience. We created all identity and marketing materials including in-room collateral, spa identity, golf course branding, event and catering materials and resort advertising. Our design created a full brand experience that customers would engage with before during and after their stay. Our efforts were wildly successful, and the resort uses our brand guidelines to this day.
Creating a Brand Story