A message regarding COVID-19 CLICK HERE

The Challenge

Circadia has a very large catalog of skincare products, each with different expected benefits based on circadian science. Each product needed to be easily accessible to existing B2B customers who are familiar with the offerings, as well as clearly explaining the benefits and research that has made Circadia a trusted brand for nearly two decades.

Our Solution

In order to make an extremely large (and scientific) website seem simple, we organized the products into a single navigation item and placed informative pages about product ingredients and circadian science at the same hierarchy. Product pages were designed to be informative landing pages about the same benefits without having to dive as deep into the science, allowing customers to make quick and easy decisions and maximizing conversions.