How to Market Medical Devices to Increase Revenue
Raise your hand if you’ve ever needed one of the following: general surgery, minimally invasive surgery, diagnostic imaging, wound management, diabetes care, or a device related to dental, ophthalmic, cardiovascular, or orthopedic care. By the time we hit that midlife stride, it’s more than likely we’ve acquired glasses, had an x-ray, or gotten a broken…
Which Social Media Platform Should My Business Be On?
Count up your personal social media accounts. How many are you on? Yeah, that’s what we thought. Data from GWI revealed that the typical user spends an average of 2.5 hours PER DAY using social media, and visits an average of 7.5 different social platforms every month. Time that could be spent cooking a gourmet…
How to Leverage Your Email Design for B2C Brands in 2022
Marketing trends come and go, we’ve seen it happen over and over. From bogus reviews to pop-up ads, consumers tire pretty quickly of tactics that are frustrating, ineffective, and just plain annoying. But email? Email is not a fad that’s going to fade away. Even with technology that changes every 90 seconds, the majority of…
TikTok is Rolling Out 10-Minute Videos??
If you thought you already wasted a lot of time mindlessly scrolling social media, get ready to invest even more hours of your day. Social media expert Matt Navarra shared that TikTok has been rolling out a longer video format for several months, with users now being able to upload videos that are up to…
Will Android Hop on the Anti-Tracking Bandwagon?
Take a quick swipe of your phone and count how many apps you’ve got on it. A dozen? Two dozen? If you’re an Android user, many of these apps are free in Google Play, providing nearly unlimited access to all sorts of content. No matter how many you’ve downloaded, every single one likely has ads…
How the Pandemic is Changing the Buyer’s Journey
The introduction of the internet changed everything we knew about shopping and the customer journey. From initial research, to when we buy, ways we sell, and the process of a purchase, being able to do it all from a tablet or phone skyrocketed marketing to levels never seen before. The ability to reach consumers 24/7…
How to Use Paid Media to Scale Your Social Media Campaigns
A few years ago nobody knew what the hell “the algorithm” meant. We were all just happily sharing sunset photos on social media and assuming our feed was arriving in chronological order every morning. But then people started noticing that it actually wasn’t. Cute dog pictures from friends were lost in the shuffle, while posts…
How to Utilize Email Marketing for your B2C Audience
Anyone else still hanging on to the Hotmail or Yahoo account they created in college? Yeah, same. These days, every product we purchase, both online and in-store, asks for your name, address, phone, email, birthdate, SSN, favorite ice cream flavor, and exact location of your first kiss. And then two minutes later, those promotional emails…
Jacob Tyler Brand + Digital Agency Names Tom McFadden as President
San Diego, CA, 2/8/22 – Jacob Tyler, Inc., a full-service branding and marketing agency serving clients globally for the last 22 years, announced today that Tom McFadden has been named President of the organization. Mr. McFadden has been with Jacob Tyler for nearly 10 years and has held a variety of positions in the agency…
Why Your Brand Should Be Using TikTok Influencers
To scads of people out of their twenties, the word “TikTok” still elicits not a few head-tilts of confusion whenever it crops up in conversation. ‘Are we talking about a nursery rhyme here?’ the listeners seem to wonder. ‘Isn’t that an app where teenagers are always dancing?’ The answer to the first question: Uh, no.…