How Social Media Impacts ROI:
Social media is the great leveler of our age, the apotheosis of the shift from the one-to-many to the many-to-many models of communication, the subway train that banker and bus-boy alike all ride. In certain ways, it’s also the most complex innovation in digital marketing, so it’s worth remembering that digital ad spend eclipsed traditional […]
Which eCommerce Platform is Right for You (Shopify, Magento, WooCommerce)?
Everyone from freelancers to multibillion-dollar conglomerates are now launching their own ecommerce brands, in part because an online shop can expand your audience from the local foot traffic that a brick and mortar might attract to a worldwide network of retained customers. As a response to the pandemic, a lot of businesses that sold through […]
Why Copywriting is Important… And Why You Probably Can’t Do It Yourself
Copywriting is a curious art. Virtually everyone in the ad-business world is literate, so it’s easy to assume that all of us can write with the best of ’em. Ask non-specialists to design a logo or code JavaScript and they may lack the basic skills to even start working. But, writing—we text and email all […]
The Jacob Tyler Rebranding Guide
When & How to Rebrand How To Take Your Company’s Branding To The Next Level By The Jacob Tyler Agency Every successful company needs to have a strong brand. Your brand isn’t just a logo, your brand name, or simply a piece of marketing strategy. It’s all of these things and so much more. It’s […]
Professional Ghosting: The Disrespectful Art of Prospects & Clients Going Dark.
Recently I was sent an email from Robert Glazer, Founder & CEO, Acceleration Partners (included below) that is something I have been thinking about writing about for a while now. He beat me to it and frankly did a good job. This year alone… and yes, it’s only March, I have submitted three proposals that […]
Bistalk Radio Interview on ESPN 1700 with Les Kollegian and Richard Truss
Les Kollegian and Richard Truss interviewed by Bob Ryan on ESPN 1700 and had a fun and insightful conversation on small business and branding. Check out the podcast below to listen to the whole show.
Emotional Spending: Why Experience Trumps Product
There’s a common saying among marketers and copywriters: “Sell the benefits, not the features.” In essence, this means that consumers are more interested in what the result of your product or service will have on their experience as a consumer than how the product works or what it’s made of. People who purchase facial cream […]
Iconic Speakers to Tackle Game-Changing Innovation Issues at Techonomy 2017
NEW YORK, NY – October 16, 2017 – Techonomy, the thought leadership company that poses the most provocative questions around technology, business and social progress, is excited to announce its eighth annual, invite-only Techonomy 2017 conference. It takes place November 5-7 at The Ritz-Carlton in Half Moon Bay, California. The three-day event will bring together a […]
User Experience Case Study: JBS International
Your website is more than an information depot. Your website is the first engagement visitors have with your brand. First impressions – and experiences – will ultimately determine how potential customers receive your brand. The manner in which visitors experience your website – called “user experience – is an integral part of the website building […]
That year-end marketing budget is worth more than you think.
‘Use it or lose it’ is the mantra of many organizations when it comes to year-end budgets. If you’re in charge of the budget, it should be more than just a mantra, it should be your battle cry. For starters, not spending allocated funds this year could mean you won’t receive those dollars next year. […]