Innovative Brand Style to Match an Innovative Company

Marketing Case Study

When a company is built on a foundation of innovation, its brand must reflect this passion. We worked side-by-side with the NuVasive® leadership team to build a dynamic brand that would be forward thinking, and connect with the people who will ultimately utilize NuVasive® products (surgeons) and benefit from their procedures (patients). We began with a brand identity refresh, which included a brand standards guide, associated collateral signage, and website design and development.

Ultimately, we extended our work to envelope NuVasive®’s community-focused “The Better Way Back” program, their charity, NuVasive® Spine Foundation™ and SOLAS – a support initiative for surgeons. Each of these efforts now feed back into the larger umbrella of the NuVasive® brand, collectively strengthening the story of who NuVasive® is and why they are the leader in spinal surgery solutions.

Business Suite

By delivering cohesive messages across all channels, we successfully brought together a total brand package for the NuVasive® narrative that continually reaffirmed their brand’s value in the minds of target audiences.

Website Design and Development

We created a modern look for their web experience, focusing on NuVasive’s solutions, their history, vision and future goals. We designed the site to be a central platform from which, their other initiatives, like “The Better Way Back,” NuVasive Spine Foundation and SOLAS, could branch out.

The Results

Since we teamed with NuVasive®, the company has established itself as a leader in spinal solutions. They were named one of the fastest-growing companies on Deloitte’s Technology Fast 500 list in North America. Their fourth-quarter revenue rose 15.1 percent compared to the previous year, and their fourth-quarter net income reached $6 million compared with a loss of $2.8 million one year earlier. With numbers like that – and some help from Jacob Tyler – the NuVasive® brand is thriving.


Revenue rose 15.1 percent as compared to the previous year

6 million

Their fourth-quarter net income reached $6 million compared with a loss of $2.8 million one year earlier.

5 awards

Brand Identity won 5 creative awards.