On the Fifth Day of Creative: Out of Africa
As told by our Developer, Thomas LaCroix…
On the Fifth Day of Creative, I’ve gotta say, there’s nothing quite like Out of Africa; it’s part wildlife park and part ropes course. I’ve worked on multiple site updates and email campaigns for them, and the response rate from their fans/customers is awesome to see.
Out of Africa shares a truly unique relationship with its clients. They are family-friendly and always thinking of compelling ways to make their park-goers feel at home. They focus on their customer engagement and keep them up-to-date on deals and events.
Both human and non-human share the spotlight at Out of Africa, with Liberty and his pride starring in most of the campaigns I’ve been a part of. They showcased the lions’ personalities in their Thanksgiving email. Out of everyone who received the update, over 30% read it, which is a significant level of engagement.
After working with them on multiple projects, I can totally understand why fans are so drawn to Out of Africa.