The Key Benefits of Social Media in eCommerce
At first blush, the idea of being an online merchant may seem way easier than…
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How Social Media Drives the Perception of Service ...
At first glance, healthcare and social media wouldn’t seem to mix well together. Medicine is…
How Social Media Impacts ROI:
Social media is the great leveler of our age, the apotheosis of the shift from…
How to Dominate the Search Engines (SEO and Paid M...
Fun fact: This month marks the 15th anniversary that the Oxford English Dictionary first listed…
Why Copywriting is Important… And Why You Probab...
Copywriting is a curious art. Virtually everyone in the ad-business world is literate, so it’s…
How to Optimize Your Web Copy to Drive Conversions
“Print is dead.” “Don’t quit your day job.” “Yeah, because the money’s in writing.” As…
How to Increase Your Customer Lifetime Value (CLV)
You know how the best time to get a job is when you have a…
Why Branding Matters
What’s In a Brand? Companies are the sum of their products and services, but they’re…
Multi-Channel Advertising and the Consumer Funnel
Enter the Funnel The world population currently stands at 7.8 billion people — and nearly…
Advertising Trends for 2021
We can all breathe a collective sigh of relief: 2020 is over. About the best…