Emotional Spending: Why Experience Trumps Product
There’s a common saying among marketers and copywriters: “Sell the benefits, not the features.” In essence, this means that consumers are more interested in what the result of your product or service will have on their experience as a consumer than how the product works or what it’s made of. People who purchase facial cream […]
Microsites and Landing Pages: A Primer
Just about every business has a website – or at least should. But a website is not the only venue through which you can market your business on the web. The rise of online marketing and its various tactics have given birth to new forms of web engagement – including the microsite and landing page. […]
Instagram’s Latest Updates Could Help Brands Reach Consumers
Visuals are a powerful way to promote your brand. The right image can capture the soul of a brand and communicate it in an instant. Instagram – the largest image-sharing site in the world – boasts 70 million images and video uploads every day. That’s a lot of users – and a big potential audience […]
Is Anyone Watching This? – Video Ads and Viewability
In the beginning of this millennium, around when the DVR became ubiquitous and the Internet realized its potential as the platform for content delivery, the television ad was pronounced dead. The perpetual march of technology, combined with a growing distrust for traditional advertisements, was implicated in the TV ad’s demise. The death certificate, however, was […]
Are You Ready for Mobilegeddon?
In April, Google officially rolled out its “mobile-friendly” search ranking update. In short, this means that Google will now boost the rankings of what it considers to be “mobile-friendly” pages – and penalize pages that it does not – on its mobile search. The update is intended to reflect the rise of Internet access through […]
Jacob Tyler Has a New Home – And it Might be Haunted
After a few months of “camping out” with our good friends at Solekai Systems while waiting for our new office to be built out, I’m happy to announce we’re finally home. Actually, we’ve been in our new space for a month or so – but hey, we wanted to decorate before we invited anyone over! Our […]
The Five Main Components of a Strategic Brand Communications Plan
Does your brand have a plan? How will your brand communicate with its audience? Who is its audience? What message do you want to deliver? A strategic brand communications plan is an integral part of any branding effort. Integrating a strategic plan into your marketing efforts assures that you are reaching the right audience at […]
Shake, Rattle and Roll: Shake Shack’s $1.6 Billion Brand
At Jacob Tyler, we draw design inspiration from the world around us. We create functional and intuitive designs that accurately portray the brand they represent. In order to achieve this end, we immerse ourselves in the culture of an organization to ensure we can “feel” the brand as well as we can see it. A […]
Super Brands: The Brand Personalities of the Seahawks and Patriots
The New England Patriots and Seattle Seahawks faced off this past Sunday in Super Bowl XLIX (49). The Seahawks and Patriots have not only been two of the most successful NFL franchises over the last few years, but two of the league’s most identifiable brands. Success has been a large part of each team’s recognizability – […]