On the Eighth Day of Creative: e.Digital
As told by Visual Designer, Lisa Inoue On the Eighth Day of Creative, I’m excited to share a sneak peek into some work we’re doing for our client e.Digital. Since our initial kickoff, I’ve been inspired by their twenty-four year history of creating game-changing foundational technologies that are at the core of wireless headset, digital […]
On the Sixth Day of Creative: Thorsnes Litigation Services
As told by Brand Director, Sean Connacher… On the Sixth Day of Creative, I’m hedging my bets on sharing the latest creative/strategic/business-driving work we are developing for our friends at Thorsnes Litigation Services. This company has built a strong reputation delivering end-to-end litigation solutions to its end clients — everything from depositions to e-discovery to […]
On the Third Day of Creative: Neofluidics
As told by our Visual Designer, Carli Cohen… On the Third Day of Creative, I’m excited to share the project that we did for our client Neofluidics – a start-up seeking to improve and disrupt technologies in the world of Microfluiducs. This was an especially intriguing project for me as I got to dive in […]
On the First Day of Creative: Visionary Realms
As told by our ACD, Rick Gray… On the first Day of Creative, I’m stoked to share the work we did for our client Visionary Realms – a gaming company that is revolutionizing the MMO(Massively Multiplayer Online) Genre by setting new standards for immersion, quality and vision. What sets them apart from all others is that […]
Avoiding Unnecessary Complexities
Since first watching the TED talk by Roman Mars entitled, “Why city flags may be the worst designed thing you’ve never noticed” I’ve been on a mission to avoid unnecessary complexities – not only in my work, but also in my daily life. As humans, we tend to overcomplicate things time-and-time again. Such is the case […]
Microsites and Landing Pages: A Primer
Just about every business has a website – or at least should. But a website is not the only venue through which you can market your business on the web. The rise of online marketing and its various tactics have given birth to new forms of web engagement – including the microsite and landing page. […]
Is Anyone Watching This? – Video Ads and Viewability
In the beginning of this millennium, around when the DVR became ubiquitous and the Internet realized its potential as the platform for content delivery, the television ad was pronounced dead. The perpetual march of technology, combined with a growing distrust for traditional advertisements, was implicated in the TV ad’s demise. The death certificate, however, was […]
Are You Ready for Mobilegeddon?
In April, Google officially rolled out its “mobile-friendly” search ranking update. In short, this means that Google will now boost the rankings of what it considers to be “mobile-friendly” pages – and penalize pages that it does not – on its mobile search. The update is intended to reflect the rise of Internet access through […]
Design For The Internet of Things
Technology continues to march on, and the world continues to become more connected. The next great wave of technology is expected to be the “Internet of Things.” What is the Internet of Things, you ask? Basically, it refers to anything connected to the Internet – a list that grows longer by the day. Soon, our […]
Google to Penalize Non-Mobile Friendly Websites in Search
If you’ve been putting off upgrading your existing website to a responsive web design, it’s officially time to reconsider. Starting on April 21, 2015, Google will begin penalizing non-“mobile-friendly”(read, non-responsive websites) by downgrading those websites’ rank on Google searches. In short, this means that non-responsive sites will essentially lose hard-won SEO rankings with the flip […]