Richard Truss joins Jacob Tyler as Executive Creative Director

FOR IMMEDIATE RELEASE
San Diego, CA – June 27, 2018

[San Diego, CA] – Jacob Tyler, a San Diego-based award-winning branding and digital agency, announced today the addition of Richard Truss as Executive Creative Director. Truss will oversee the Jacob Tyler creative team and all creative output for local, national, and global clients, including brand direction, design, writing, and vision, in addition to supporting the sales and new business efforts of the agency. He will be based out of the company’s Mission Valley, San Diego office.

Truss brings over 25 years of experience to the Jacob Tyler team. Hailing from Las Vegas, Richard cut his teeth in the hospitality hotbed of the world. Working for several agencies, including his award-winning Fat Elvis Advertising firm, his unique attitude and design sense propelled some of the world’s most respected brands, including Disney, Sands Inc (The Venetian, The Palazzo), Caesars Entertainment, Hard Rock Hotels, SLS/SBE, Trader Vic’s International and many others.

“Richard and I worked together at a large creative marketing agency based in San Diego nearly two decades ago. He’s one of the best and most creative people I’ve ever worked with, and I am thrilled to have him back with us,” said Les Kollegian, CEO of Jacob Tyler. “Adding an ECD like Richard positions our agency for growth and assures our clients the very best product possible.”

“If there’s one thing Jacob Tyler and I have in common, it’s that we specialize in pushing the boundaries and doing away with the traditional, cookie-cutter agency processes,” said Truss. “I’m looking forward to bringing a bit of Vegas to the market, adding a new flare to the creative team and expanding the company’s offerings and client roster.”

About Richard Truss

Spending the early part of his design career at in-house art departments and small boutiques in Orange County, Richard eventually made the move to San Diego where his career blossomed. Prior to his time as Art Director at Echolink Interactive, Richard worked with Studio 318 and served a teaching role at Platt College of Design. After working for brands like Disney, AOL, Encad and Intel, Richard made the move to Las Vegas in 2001. There he quickly established himself the fresh Art Director in town — bringing attitude to the Casino market. He worked as an Art Director at Asylum Advertising before joining the team at V2 Creative as Creative Director, developing brands for Cherokee Casino, Cache Creek Casino, Hard Rock Hotel & Casino, It’s a Grind Coffee, and others. In 2006 he opened the award-winning agency Fat Elvis Advertising, specializing in taking risks and, by doing so, attracted like-minded clients including Trader Vic’s International, Cosmopolitan Hotel, SLS Hotels, and Venetian Properties. Richard made the move back to San Diego to join the team at Jacob Tyler in 2018.

About Jacob Tyler

Founded in 2000, Jacob Tyler is an award-winning Brand and Digital Agency with headquarters in San Diego California. Jacob Tyler focuses on helping companies grow through effective brand development and communication strategies that increase client revenue. The company specializes in developing unique experiences that attract, engage, and convert new customers to its clients’ business – pairing inventive creative with proven digital strategies to build brand campaigns that work. Over the last two decades, Jacob Tyler has worked with hundreds of different clients across a variety of industries, including hospitality, health/life sciences, consumer goods, financial services, education, and technology. Jacob Tyler’s roster of clients includes Novartis, Princeton Identity, YMCA, Hensel Phelps, and more. For more information, visit www.jacobtyler.com.

San Diego Pride Unveils New Website

FOR IMMEDIATE RELEASE
San Diego, CA – May 9, 2018

San Diego Pride unveiled its revamped website on Thursday. The popular San Diego based web design firm Jacob Tyler redesigned the page which helps Pride’s mission of fostering pride, equality, and respect for all lesbian, gay, bisexual, and transgender communities locally, nationally, and globally.

“Today we’re unveiling a brand new website that meets the needs of our ever-evolving organization and community,” said Executive Director Fernando Lopez. “Our new, mobile, adaptive website has new and improved accessibility features, automatically adapts to your browser’s language settings, uses our reach to highlight events for other LGBTQ-serving organizations, and better tells the story of how our organization works in our community 365 days a year.”

In the beginning, San Diego Pride was only a yearly parade and festival. That still holds true however over time the organization has expanded to include year-round youth programs, servicemember outreach, advocacy, international diplomacy, philanthropy, and more.

Les Kollegian, CEO at Jacob Tyler Brand & Digital Agency said he is thrilled to assist San Diego Pride with their online re-branding.

“Our team fully supports the LGBTQ community and is proud that we were able to enhance the website user experience and look and feel to properly represent the quality and commitment San Diego Pride offers to the community.”

For a list of LGTBQ events in San Diego, click HERE.

For a full list of San Diego Pride programs and coalitions, click HERE.

San Diego Pride weekend is only 64 days away. For more information about how to get involved and to buy tickets click HERE.

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About San Diego Pride

Founded in 1974, San Diego LGBT Pride is a 501(c)3 nonprofit organization whose mission is as follows: Fostering pride, equality, and respect for all lesbian, gay, bisexual, and transgender communities locally, nationally, and globally. www.sdpride.org

About Jacob Tyler

Founded in 2000, Jacob Tyler is an award winning Brand and Digital Agency with headquarters in San Diego California. Jacob Tyler focuses on helping companies grow through effective brand development and communication strategies that increase client revenue. Their list of national and global clients include Novartis, Princeton Identity, YMCA, Hensel Phelps

The Lost Art of Art Books

In our San Diego office, we have about 40 feet of shelves dedicated to showcasing great design, photography, illustration, and marketing books. I decided that we needed some more storage space and since a lot of the books were gathering dust, I would take some time to clean up and organize a bit. Little did I know, that I would end up spending more time looking at the books than actually organizing or “spring cleaning” and consolidating my collection.

I started feeling really nostalgic. Yes… I even got a little emotional. For those young designers aspiring to be great who are in their mid-30’s and younger, you may not realize how important these books were to guys like me. Looking at award winning work and amazing ideas on paper gave me inspiration. Everything I was working on had to be better. I had to be better… like the artists in the books. I wanted to be acknowledged, published, and frankly I wanted to win a LOT of awards. I wanted the public and my peers to revere my work as much as I did others.

When I started my company 18 years ago, I had a computer I purchased from macmall.com on a credit card. It was a Powermac G3 and cost roughly $3,500. It was just me, my computer, and my bedroom. I attended the University of Maryland and had a lot of friends on the East Coast with good jobs that I could call on to try to get jobs. While I was doing a lot of Web design at the time, much of the work I enjoyed were brand and print projects. Logo design was my favorite. At the time, I was charging about $35 per hour and whenever I was lucky enough to get a new design job, I would reward myself. How? I would buy a new hardbound design book. I found it really fun and relaxing to comb the graphic design aisles at Borders and Bookstar looking for the best way to spend $35 to obtain inspiration for my next project. (rationalizing to myself the whole time that I only had to work an hour to buy the book). I particularly loved the design books by David Carter like “The Big Book of Logos” or “The Big Book of Self Promotion”… let’s just say he had the market cornered on big design books.

I liked the books so much that I had to be in them. I looked up to the designers. The art I was viewing felt important. The feel of the page in my hand was crisp and clean. The book was heavy and substantial. There was a smell to the page. Let’s face it, no matter how old you are, you can remember picking up a magazine or book and holding it up to your nose to smell the ink. I’ve even bought books just because of the smell. The books made a difference and pushed me to get to the next level of my career.

Fast forward to 18 years later. My company has been published in over 20 books and won well over 100 awards. I am extremely proud of that but here’s the problem. I love winning awards but I realized the main reason that I really enjoyed it is that I love having the legacy of my work in print. I wanted to be admired (meaning my company, Jacob Tyler) the same way I admired others. The difference between winning a platinum award and being printed on a two-page spread versus receiving a bronze award and having your work on a small portion of the page was MASSIVE in my mind. I fought to win and wanted the sheer happiness to wash over me knowing that I could go to the book store and find the great big hard cover book with my work in it. Unfortunately, for the most part, those days are over. Very few “design award show” companies are still printing these great books as it has become cost prohibitive. Well, maybe not cost prohibitive but they can certainly save money and increase profit by just posting on their Websites. Thus, I have stopped submitting for awards as much as I used to. I just don’t care as much anymore.

Now I get it… despite the rise of digital book formats, printed books still have their space in the market. And yes, I know there are still great design books being printed. However, I am just stating my opinion that in MY industry, it doesn’t seem to be the same as it was when I started. The only thing I promise is that the next project we are awarded, I am going to the book store and find ONE design book that inspires me and buy it. Sometimes going back to the start gets you to a much better finish.

Welcome to the Hensel Phelps Award-Winning Website

Jacob Tyler is THRILLED that our partner Hensel Phelps released a recent press statement that they placed first in two regional SMPS (Society for Marketing Professional Services) competitions for Best Website. Now they move on to nationals in August and we have our fingers crossed. This was an amazing project with a GREAT team of people. These two awards now put Jacob Tyler over 120 industry awards and we can’t be happier!

Here’s what Hensel Phelps had to say…

Welcome to the Hensel Phelps Award-Winning Website
Tuesday April 3, 2018

Hensel Phelps’ partners, employees, and supporters, along with all digital-design enthusiasts, are invited to visit our newly redesigned website. As a technology-driven company, it is important that our online presence reflects the same technological advancements that we continue to make in the field. The new website embraces our 80-year past and looks toward our bright future — Building a Legacy, One Landmark at a Time.

The new site balances the need for a modern user experience and interface, translates to mobile platforms, and highlights our people and projects. It’s these innovative implementations, as well as contemporary design, that have recently won Hensel Phelps two SMPS marketing awards for Best Website.

Collaborating with the Jacob Tyler agency in San Diego, California, we examined analytics and data to discover user patterns, website traffic and relevant content. The result is a much more user-friendly site, with cleaner and simpler navigation and expanded search and filtering capabilities at many levels. Popular topics once buried on the old website have since been brought to the surface — and all content is now reachable within two clicks. In addition, the new site allows each of our districts to be in control of their own projects, news and events, thus keeping content fresh and relevant.

New Content
The site includes a number of new pages and sections:
– Project case studies
– Market sectors
– Leadership
– Safety
– Individualized careers
– Sustainability
– Technology
– Community
– Trade partners
– History timeline with photos
– Contact us section, allowing easy navigation to individual district home pages and contacts

New Features
The website fosters improved design and functionality:
– Visual rather than text-heavy format, with emphasis on our brand colors
– Filtering capabilities to assist in searching for content
– Ease of use, especially for potential employees
– Dynamic, scrolling stats
– More prominent social media information
– WordPress, an efficient and user-friendly CMS platform that allows our districts to easily upload fresh content

New Focus
Finally, an emphasis on our people will be much more prevalent than on the old site. While many of the site’s photos showcase our landmark projects, most show our people in action across job sites and offices. These photos convey our culture, what it means to work at Hensel Phelps, and how important our people are to the success of our business.

To view the new Hensel Phelps website and its new and improved experience, please visit www.henselphelps.com

San Diego Marketing by Jacob Tyler

Consider the Right Color for Your Brand

At Jacob Tyler, we are responsible for building brands. In the beginning, we take a lot of time to research and determine our client’s brand story, position, values, differentiation, identity, and you guessed it… colors. If you’ve recently started a new company, created a new product or are rebranding an existing entity, chances are you’ve been thinking a lot about what your new or invigorated brand will look like – and what it will feel like. Depending on your situation, naming and other brand components may come first, but the color of your brand is never far behind.

When deciding on colors for your logo, there are a few things to consider:

Consider The Psychology of Color: There have been extensive studies on the effect of the human subconscious – and even more written about how brands can utilize color to attract customers and drive consumer decision-making. Though not an exact science, there is certainly validity to the effect of color on mood and emotion. “Color Theory” has been around since the days of da Vinci. It’s why interior designers favor certain hues (“warm” and “cool” colors) for certain living spaces.

In a very general sense, certain colors are thought to portray certain virtues – yellow for optimism and warmth; orange for cheerfulness and confidence (also used subliminally to make people hungry); red for excitement, energy and boldness; green for growth and tranquility; purple for wisdom and creativity; blue for trust and stability; white for innocence and godliness; and black for elegance and power. Think about how you experience color in your own life. When you are surrounded by a certain color, how do you feel? At Jacob Tyler, our offices are awash in red. You can feel the energy and intensity right away. It’s a great color for a creative space – but probably wouldn’t work too well for a relaxing day spa.

Obviously, there is some validity to the psychology of color. I’m not a doctor or psychologist by any means, but in my opinion… OUR opinions of color are formed by individual experience, exposure, and preference. Thus I feel color favors nurture over nature. I will admit that creating a brand color scheme based on color psychology is a good baseline, but it shouldn’t be your only consideration.

Consider Your Audience: Before choosing your brand’s color scheme, you must define you brand’s audience. Who are they? What are their preferences? What are they looking for, and how will they find it in your brand? You might boast the most “creative” financial investment products in the industry, but your audience most likely prefers the byproduct of that creativity – stability. In this case, you’re better off choosing a blue or green as opposed to a “creative” purple or red.

Consider Your Product: In some cases, you may be selling a product that is widely known to be a certain color – like a basketball. In this case, you may not want to brand everything lime green. When it comes to color, sometimes the product speaks for itself and inate color association from you customers is important.

Consider Your Competition: What are others in your industry doing? Is there a successful standard that you should stay within? Can you potentially differentiate yourself by going way outside of the mainstream, or would that be self-defeating?

There are certainly cases where thinking too far “outside the box” would be detrimental to your brand. But there are also examples of industries where wildly different brands successfully offer similar services. Take the car service industry, particularly Uber and Lyft. Both offer a similar service – rides on demand through mobile apps – but have wildly different brands. Uber has a sleek black and silver logo and offers black and silver cars. Lyft’s logo is pink, and each Lyft car has a giant pink mustache on its grill. Both have significant shares of the same market but each brand is very different from tone, to goals, to mission.

Consider Mixing it Up: There’s no rule that says you have to use only one or two colors for your brand. Of course, using multiple colors is the exception and not the rule, but there are instances in which multiple colors make sense – and make a bigger impact than a traditional two-color scheme. There are also very good reasons to have different color palettes.

In 2014, Jacob Tyler rebranded and designed the San Diego International Airport’s new website, www.san.org, featuring nearly the entire color spectrum. This is NOT something we usually do, but the use of these colors were strategically developed to match the airport’s brick and mortar color scheme, which uses those colors to guide travelers through the airport by topic – red/orange for flight information, orange/yellow for dining and shopping, green/blue for parking and transportation, and purple for public and travel information. The website is part of the airport’s ecosystem, creating a four-dimensional experience for the traveler. The site is a good example of how using non-traditional color schemes can be effective for certain unique brands.

Consider the Whole: Great brands are greater than the sum of their parts. Great brands are an experience. Brand colors should be carefully selected to communicate this experience to your defined audience and achieve your branding goals.

If you’re obsessed with color and learning more, or you are a design professional looking to create color palettes for your project, a really simple site to use for a crash course is Canva. Their “Colors Design Wiki” teaches you everything you need to know about colors, their meanings, and the many color combinations that will hopefully give inspiration to your next design. For more information, you can visit https://www.canva.com/colors/ or if you want to talk to me… you know how to find me.

The 80s Called and They Want Their Logo Back

Give your brand the makeover it deserves.

Ever find a pair of pants that look so amazing on you that you want to wear them every day for the rest of your life? And then one day you wake up looking like this:

You probably remember all the compliments you got. “Sick pants Steve, I love how they billow” echoes in your memory. If you think long and hard about it you will recall how the admiration gradually lessened to silence and now even seems include the occasional snicker. How did we get here you wonder? How could a beautiful pair of trousers, that frankly make my butt look great, become so outdated?

Well much like fashion, typography and graphic design too goes through trends. That crazy pattern probably looked really cool back in 1989, but unfortunately it’s now looking more “loco” than logo. Complacency can kill your brand. We’ve all been there before. Sometimes a simple refresh is all you need! Take these examples for instance:

Like staying in shape, keeping your brand relevant takes time and practice. We understand that sometimes there isn’t enough time to keep on top of your brand’s strength, which is where we can come help! Think of Jacob Tyler as your brand’s personal trainer!

Jacob Tyler | Web Design in San Diego

Is Your Brand Fit for Summer?

Does your brand feel out of shape and out of touch with the market? Do you feel like it’s just not performing with the same amount of stamina as it used to? If so, it might be time to enroll in a brand boot camp! Follow these three simple tips for getting your brand back in shape and just in time for summer!

Consistency is key.

Is your brand’s voice consistent across all platforms? Do your social posts relate to the content on your website? Does it look, feel, and sound like the same organization? If it doesn’t, a simple content audit of your social media channels, website, blog, and collateral will allow you to pinpoint the discrepancies and identify where there are misses. Moving forward it makes sense to create some general brand guidelines around your design standards (font types, color palettes, logo usage) and voice (serious, technical, humorous, causal etc.) and share these with any staff managing website content, social media channels and collateral creation.

Differentiate.

What makes your brand unique? Why should a prospect work with your organization versus your competitor? Identify your unique proposition and review your website and other marketing collateral through that lens. Are you clear about how you set yourself apart from the competition?

Assess competitors.

Once you have identified what makes your brand special, and you’ve ensured your messaging is consistent across all platforms, now it’s time to hold it up to the competition. In order to see how you stack up, choose up to three competitors and evaluate their brand in the same way as you evaluated yours. Pro Tip: An easy way to quickly see how they compare is to review their website. Their website will house their messaging, call to action and more, all in one place.

Ready to get into shape? We understand that sometimes there isn’t enough time to keep on top of your brand’s strength, which is where we can help! Think of Jacob Tyler as your brand’s personal trainer! Contact Jacob Tyler today for a brand audit—We look forward to helping you get fit this summer!

Jacob Tyler | Branding Agency in San Diego

UX – The Universal Language

When poised with the question, “What is the Universal Language?” the hopeless romantic in me would say Love. Period. Drop mike. Regardless of background, native tongue or location in the world, love is the one language that every person on Earth can understand without translation. Love, my marketing friends, is the one true Universal Language.

Or is it?

When tasked the other day to analyze a specific service on a client’s competitor site (which just happened to be in Russian, to which I don’t speak a lick of) I will tell you that although I understood practically nothing on their website, I could easily navigate and find almost all of the information I was searching for.

Mind you, I couldn’t read their introduction or mission statement—but it was clear what kind of company it was. I couldn’t pronounce the services they offered, but their iconography led me to the details I needed. Their imagery was impactful. Navigation clear. So was I able to pick up fluent Russian in a moment’s notice or was it that I had been trained on a different type of language? Perhaps something a little more Universal?

UX, or User Experience, has become the life-blood of website architecture and design. It is the way in which a website user interacts with its products, services and systems and encompasses the ease of use and the site’s overall efficiency. In short, UX is the language we use to understand a website.

Users today expect a specific User Experience and, like learning any language, have spent years developing this proficiency. This self-taught proficiency is what UX professionals spend so much time harnessing, all to create the most efficient and effective pathway to the end goal: conversion. Whether it be the title or placement of a navigation item or the on-state rollover effect on a call-to-action, each and every site element must be strategically determined and placed to provide users with the language they have taught themselves to expect. It is our job as marketers to be fluent in our user’s anticipated actions.

When analyzing a site’s UX, there are a few rules one should try and follow.

Remove the guess work and utilize your metrics

You may think you know what your clients are after, and there is a good chance that you do, but the proof is in the analytical pudding. Use your analytics to understand your audience and their habits and then use that data to everyone’s advantage.

Understand your customer’s journey

Identifying the flow in which a user travels your site, from the first point of entry to either contact or purchase, is essential in establishing an effective UX. Chances are you have multiple audiences accessing your site. Walk through how each of them would ideally navigate your site. Does it make sense for each group? Understanding your user flows will help you determine and remove any obstacles between your viewers and conversion.

Test your site experience and test it some more

Many clients will launch a site, pat their agency partner on the back and then disappear into the mist until the next sexy web design fad comes along. Launching a website and leaving it to chance is a stake in the heart when it comes to UX. Use your analytics, talk to and survey your clients/customers, and always be trying to understand what site elements can be improved upon.

It is clear that UX plays a major part in our everyday lives. It impacts how your customers interact and engage with your brand. It is a predominant factor in lead generation and conversion. So whatever language you find to be universal, I urge you to become fluent in your site’s UX. Much like love, it’s how we communicate with one another.

Unsure if your website speaks to your users in a Universal Language? I encourage you to reach out to Jacob Tyler today for a complimentary UX audit—We look forward to helping you establish an efficient and effective User Experience.

Website Design by Jacob Tyler

Jacob Tyler is Recognized by Clutch as a San Diego Best Agency and Brand Design Company

Clutch, a Washington, DC based consumer research firm, has identified Jacob Tyler Brand + Digital Agency as a San Diego Best Agency and Brand Design Company. Jacob Tyler was chosen based on over a dozen qualitative and quantitative contributing factors, including the company’s experience, industry recognition, list of clients, reviews and relevant market presence.

San Diego, California

Celebrating our 17th anniversary, Jacob Tyler Brand + Digital Agency continues to receive accolades for our creative branding, strategy and web design and development. We are excited to announce that Jacob Tyler is once again being recognized for these talents.

Clutch, a Washington, DC based consumer research firm, has identified Jacob Tyler as a San Diego Best Agency and Brand Design Company. Based on over a dozen qualitative and quantitative contributing factors, including the company’s experience, industry recognition, list of clients, reviews and relevant market presence, Clutch has recognized Jacob Tyler as being one of San Diego’s top digital service and solution providers—one that delivers world-class results to their clients.

Like Jacob Tyler, Clutch understands the need for not only great creative, but also firms dedicated to their clients’ goals and brand.

“For the majority of businesses, having an online presence is essential to growing brand loyalty and a strong customer base,” stated Ayrald Hubert, Senior Analyst at Clutch. “The companies featured in these three cities are talented professionals when it comes to designing and developing modern and savvy websites.”

Les Kollegian, CEO and Chief Creative Officer for Jacob Tyler was thrilled to have received the news from Clutch.

“I’m always humbled to hear that Jacob Tyler has received recognition,” states Kollegian, “But I’m never surprised. Our team works insanely hard to always produce the best creative for our clients and are always doing everything in our power to stay innovative and on top of trends. I am always honored when companies like Clutch recognize this hard work.”

With an extensive portfolio, focusing on all industries including business services, consumer goods, non-profits, entertainment and hospitality, Jacob Tyler has received over 100 awards and honors and been published in over 20 books, recognizing their success and industry experience.

Jacob Tyler is proud to have been selected as a top San Diego area web design and development firm. For more information about Jacob Tyler’s creative process and client-focused approach, please contact us today to share your company’s unique goals and brand aspirations.

About Jacob Tyler Brand + Digital Agency: Jacob Tyler is a Full Service Branding and Digital Communications Agency. Based in San Diego, CA, Jacob Tyler specializes in corporate identity development and positioning, creative planning, usability and technology assessment, marketing strategy, search engine marketing, social media marketing, user interface design, usability testing, content & database development, 3D renderings & illustration, multimedia presentations, product demonstrations and eCommerce development.

Jacob Tyler | San Diego’s Best Web Design Company

That year-end marketing budget is worth more than you think.

‘Use it or lose it’ is the mantra of many organizations when it comes to year-end budgets. If you’re in charge of the budget, it should be more than just a mantra, it should be your battle cry.

For starters, not spending allocated funds this year could mean you won’t receive those dollars next year. It’s no secret that budget planning is rooted in what departments spent the previous year to achieve their goals. To avoid being shortchanged in 2017, come up with a plan to do something your marketing team may not have tried before – a new tactic that could generate leads, drive revenue or build greater brand awareness.

You may be thinking, “Okay, cool. So, what should we do?” When considering what to spend those clams on, think in terms of the objectives you didn’t get to do this year. Some examples to kick start the ideas include the following:

End-of-Year email campaign – Creating an end-of-year email campaign can drum up business fast for the New Year. Consider a 3 email “drip campaign” with a landing page featuring content that addresses common consumer problems. To gain access to the content, the recipient will need to provide a name and email – giving you the contact information of a potential lead. As far as content, provide some thought leadership in your market by offering a whitepaper, video or E-book that provides value about the solving the issues your customers face. As an additional option, use the email campaign to generate buzz around a New Year special offer if your business has a product or service that could benefit customers as they start the year with fresh new purchasing or technology budgets.
Blog Posts – Speaking of content, investing in some fresh content for your website is an affordable and smart thing to do with year-end dollars. Hire a writer or agency that specializes in targeted content that can position your company as an industry thought leader. This is a fast, low cost option that can happen BEFORE the ball drops on 2016.
SEO Audit – Are the keywords on your website hitting the mark? Work with a strategic agency partner that can help your business identify keywords that are relevant to your product or service. An SEO-focused writer can make sure those SEO keyword opportunities are woven through your website in a logical, cohesive way.
Social Media Advertising Campaign – There’s an art to doing a social media campaign the right way. Social media advertising has grown to the point that sponsoring ads is having a powerful effect on driving awareness and conversions. Post one of your best performing offer ads and then sponsor the ad on Facebook, Instagram or Twitter depending on where your customers engage the most. Follow this up by considering an ad re-targeting strategy. Have an experienced firm set up a targeted ad campaign for people who have visited your website. Your ad will show up in their social media feeds, ensuring your product or service is always top of mind. Statistics are showing that retargeting is the most successful form of social advertising right now and social media engagement continues to grow at a voracious rate.
Get your info out there – Everyone’s talking about infographics. Easy to share through social media channels, on your website or in a presentation, infographics are a powerful “at-a-glance” tool for describing how your business can solve customer challenges. Find a partner or designer who is not only skilled at creating a visually appealing campaign but also developing a concept or theme for the graphic. Your customers love infographics. Trust me!

When it comes to year-end budgets, the bottom line is don’t lose it! Find new, affordable and creative ways to raise awareness, generate leads and ultimately, close deals. If you’d like to learn more about the tactics listed above or discover other ways to get the most out of your marketing budget, reach out.

We love talking about this stuff.