On the Third Day of Creative: Neofluidics
As told by our Visual Designer, Carli Cohen… On the Third Day of Creative, I’m excited to share the project that we did for our client Neofluidics – a start-up seeking to improve and disrupt technologies in the world of Microfluiducs. This was an especially intriguing project for me as I got to dive in…
On the Second Day of Creative: Miramar Federal Credit Union
As told by our Art Director, Phil Windyk… On the second Day of Creative, I’m happy to share the work that we did for our client Miramar Federal Credit Union. MFed is a San Diego based credit union that is committed to helping Members get the most from their personal and financial life — whether through…
On the First Day of Creative: Visionary Realms
As told by our ACD, Rick Gray… On the first Day of Creative, I’m stoked to share the work we did for our client Visionary Realms – a gaming company that is revolutionizing the MMO(Massively Multiplayer Online) Genre by setting new standards for immersion, quality and vision. What sets them apart from all others is that…
Microsites and Landing Pages: A Primer
Just about every business has a website – or at least should. But a website is not the only venue through which you can market your business on the web. The rise of online marketing and its various tactics have given birth to new forms of web engagement – including the microsite and landing page.…
Is Anyone Watching This? – Video Ads and Viewability
In the beginning of this millennium, around when the DVR became ubiquitous and the Internet realized its potential as the platform for content delivery, the television ad was pronounced dead. The perpetual march of technology, combined with a growing distrust for traditional advertisements, was implicated in the TV ad’s demise. The death certificate, however, was…
Are You Ready for Mobilegeddon?
In April, Google officially rolled out its “mobile-friendly” search ranking update. In short, this means that Google will now boost the rankings of what it considers to be “mobile-friendly” pages – and penalize pages that it does not – on its mobile search. The update is intended to reflect the rise of Internet access through…
How Design Consistency Builds Brand Recognition.
There are many factors that go into creating a widely recognized brand. Without design consistency however, this can never be achieved. On a recent trip to visit family in Cincinnati, Ohio, my then two-and-a-half-year-old son, Teigan, crafted a perfect case study on the matter. A few days into our trip, my father-in-law came home with…