Going Beyond the Pink Ribbon – Clever Ways Businesses Can Help.
The pink ribbons are showing up again. Look around and you’ll see them on the doors of businesses, the lapels of bankers and the back windows of minivans. Jacob Tyler Brand + Digital Agency has one on the front page of our website right now. Yes, it’s National Breast Cancer Awareness Month and thankfully, people…
On the Twelfth Day of Creative: Our Team
As told by our CEO, Les Kollegian… On the Twelfth Day of Creative, I’m both joyful and thankful for all that Jacob Tyler has done this past year. After some VERY big changes and a major transition to a new office in the beginning of the year, we have managed to build our team and…
On the Sixth Day of Creative: Thorsnes Litigation Services
As told by Brand Director, Sean Connacher… On the Sixth Day of Creative, I’m hedging my bets on sharing the latest creative/strategic/business-driving work we are developing for our friends at Thorsnes Litigation Services. This company has built a strong reputation delivering end-to-end litigation solutions to its end clients — everything from depositions to e-discovery to…
Microsites and Landing Pages: A Primer
Just about every business has a website – or at least should. But a website is not the only venue through which you can market your business on the web. The rise of online marketing and its various tactics have given birth to new forms of web engagement – including the microsite and landing page.…
Instagram’s Latest Updates Could Help Brands Reach Consumers
Visuals are a powerful way to promote your brand. The right image can capture the soul of a brand and communicate it in an instant. Instagram – the largest image-sharing site in the world – boasts 70 million images and video uploads every day. That’s a lot of users – and a big potential audience…
17 Quotes on Design Philosophy From Apple’s Sir Jony Ive
Recently, Apple announced it was “promoting” its lead designer, Jony Ive. The promotion is little more than a title change, as Ive has led Apple’s world-changing product design since joining the company in 1996. “Sir” Jony Ive (he’s been knighted by the Queen of England) is well known across the globe for his innovative designs…
5 Themes from Interactive Day San Diego, 2015
Ah, Interactive Day. The one day a year when Southern California’s best, brightest and most innovative digital marketers convene to remind each other just how behind the curve they are. It is a day of inspiration and excitement and anxiety and terror: how do I institute this philosophy at my agency…how do I make these…
5 Easy Tactics to Reach Brand Enthusiasts
Do you own a gadget that you can’t wait to tell all of your friends about? Are you quick to recommend your favorite restaurant or a film you enjoyed to anyone who will listen? If so – to paraphrase the late Jeff Foxworthy – you might be a brand enthusiast. Brand enthusiasts are more than…
Is Anyone Watching This? – Video Ads and Viewability
In the beginning of this millennium, around when the DVR became ubiquitous and the Internet realized its potential as the platform for content delivery, the television ad was pronounced dead. The perpetual march of technology, combined with a growing distrust for traditional advertisements, was implicated in the TV ad’s demise. The death certificate, however, was…
Copy That: 9 Essential Copywriting Rules for Brands
No development in history has moved the human race forward more than the written language. From cave drawings to the printing press to the Internet, words move our world and shape our beliefs. Words are our greatest form of communication, regardless of medium. Like art and music, words have the power to elicit emotion and…