How Social Media Impacts ROI:
Social media is the great leveler of our age, the apotheosis of the shift from the one-to-many to the many-to-many models of communication, the subway train that banker and bus-boy alike all ride. In certain ways, it’s also the most complex innovation in digital marketing, so it’s worth remembering that digital ad spend eclipsed traditional […]
How to Dominate the Search Engines (SEO and Paid Media):
Fun fact: This month marks the 15th anniversary that the Oxford English Dictionary first listed “Google” as a verb. Google and other search engines have since become so important to the business world that digital marketers encounter this question from our clients all the time: “Can you get us to the top of the first […]
Why a Good Logo is So Important
First off, let’s define terms: Your logo is not your brand. As we’ve written before, your brand is the reflection of your products and services, your workplace culture and the totality of your values. Your logo, meanwhile, is the imprimatur of your brand. Think of it as your professional coat of arms—the seal that guarantees […]
Why Copywriting is Important… And Why You Probably Can’t Do It Yourself
Copywriting is a curious art. Virtually everyone in the ad-business world is literate, so it’s easy to assume that all of us can write with the best of ’em. Ask non-specialists to design a logo or code JavaScript and they may lack the basic skills to even start working. But, writing—we text and email all […]
How to Optimize Your Web Copy to Drive Conversions
“Print is dead.” “Don’t quit your day job.” “Yeah, because the money’s in writing.” As a writer, you hear it all your life: You’re doomed. High school counselors, your uncle’s friend in the red sweater-vest at the Christmas party a few years back, even your doctor — everybody around you feels the need to let […]
How to Increase Your Customer Lifetime Value (CLV)
You know how the best time to get a job is when you have a job? Well, the best time to get new business is when you already have business. You can grow your bottom line in two ways: Acquiring new clients, or retaining the clients you already have and increasing their customer lifetime value […]
Why Branding Matters
What’s In a Brand? Companies are the sum of their products and services, but they’re also made up of the tesserae of insights and perspectives of the employees who work for them and the audience who buys from them. Those tesserae, taken together, form the mosaic that is your brand — the reflection of your […]
Multi-Channel Advertising and the Consumer Funnel
Enter the Funnel The world population currently stands at 7.8 billion people — and nearly 630,000 publicly traded companies are vying for their attention every day. So how can your business create messages that cut through the din and turn potential leads into loyal customers? You lure them into the consumer funnel. Ask a group […]
Advertising Trends for 2021
We can all breathe a collective sigh of relief: 2020 is over. About the best thing that can be said for 2020 is that she found her paramour, Satan. That spot, from Match.com, resonated with people because it did seem like a nightmare year and the Dark Lord was taking selfies in front of dumpster-fires […]
9 Ways to Boost Your SEO
When was the last time you ventured past the first page of a Google search? Unless WebMD has freaked you out — along with the rest of us — and you’re clicking deeper and deeper to make sure your papercut won’t give you typhus, you probably just pop a question in the search bar and […]