Makers & Founders Podcast Episode 7: Nick Apostolopoulos – From Hacker to Bootlegger
Makers & Founders Business Podcast Okay, we are back for another podcast. It is the, Elevated podcast. Technically, I’m calling it Makers and Founders Podcast now because we’re going to keep changing this thing and that’s what we are. We’re makers and founders. It’s coming from a true brand professional. Yes. So I am less…
Outbuild Your Competition: The 2026 Construction and Trades Digital Playbook to Win Bids
Your Website Should Be Your Best Salesperson Let’s be honest: your website is working harder than anyone on your team. It never sleeps, never takes vacation, and it most likely meets every prospect before you do. The question is—but, is it actually closing deals? For construction and trades, your website isn’t just a nice-to-have. It’s…
The Web Design Evolution of Jacob Tyler: A Digital Timeline Spanning Two Decades
Well… we did it. We launched a new website. You know how the old business saying goes; “We’re our own worst client”. That’s true for many and very true for us. We seem to always put ourselves last in the “to-do list” pecking order. However, after months of work, back-and-forth, opinions, changes, and procrastination, we…
How Social Media Impacts ROI:
Social media is the great leveler of our age, the apotheosis of the shift from the one-to-many to the many-to-many models of communication, the subway train that banker and bus-boy alike all ride. In certain ways, it’s also the most complex innovation in digital marketing, so it’s worth remembering that digital ad spend eclipsed traditional…
How to Dominate the Search Engines (SEO and Paid Media):
Fun fact: This month marks the 15th anniversary that the Oxford English Dictionary first listed “Google” as a verb. Google and other search engines have since become so important to the business world that digital marketers encounter this question from our clients all the time: “Can you get us to the top of the first…
Why a Good Logo is So Important
First off, let’s define terms: Your logo is not your brand. As we’ve written before, your brand is the reflection of your products and services, your workplace culture and the totality of your values. Your logo, meanwhile, is the imprimatur of your brand. Think of it as your professional coat of arms—the seal that guarantees…
How to Optimize Your Web Copy to Drive Conversions
“Print is dead.” “Don’t quit your day job.” “Yeah, because the money’s in writing.” As a writer, you hear it all your life: You’re doomed. High school counselors, your uncle’s friend in the red sweater-vest at the Christmas party a few years back, even your doctor — everybody around you feels the need to let…
How to Increase Your Customer Lifetime Value (CLV)
You know how the best time to get a job is when you have a job? Well, the best time to get new business is when you already have business. You can grow your bottom line in two ways: Acquiring new clients, or retaining the clients you already have and increasing their customer lifetime value…
Why Branding Matters
What’s In a Brand? Companies are the sum of their products and services, but they’re also made up of the tesserae of insights and perspectives of the employees who work for them and the audience who buys from them. Those tesserae, taken together, form the mosaic that is your brand — the reflection of your…
Multi-Channel Advertising and the Consumer Funnel
Enter the Funnel The world population currently stands at 7.8 billion people — and nearly 630,000 publicly traded companies are vying for their attention every day. So how can your business create messages that cut through the din and turn potential leads into loyal customers? You lure them into the consumer funnel. Ask a group…