Jacob Tyler Records 55th Review on Clutch’s Platform
There are many reasons why companies and businesses would want to spend a lot of time and resources on their branding. More than just a logo, your brand is helping people in identifying and recognizing your company. Furthermore, your branding is what will help you in connecting with your clients and target audience. A lot…
Why Your Web Design Needs to Be Accessible Now
“Accessibility” is much in the zeitgeist these days. The term encompasses such a broad range of fields that we won’t attempt to map out all its applications or trace its history in this blog, except to point out that it’s rooted in the disability rights movement. The landmark legislation that this movement achieved—in the US,…
Prepare to Evolve Your SEO for 2022
Repeat after us: Your SEO strategy will always be partially outdated—but it’s not your fault. Google, still the world’s most dominant search engine, is constantly updating its algorithm (it implemented around 4,500 changes just in 2020). A single change to that algorithm has the power to send shockwaves through the digital marketing landscape, since SEO…
The Importance of Brand Collateral
In the first two parts of our series on brand strategy, we gave some tips on how we tend to create the messaging guidelines and visual identity systems involved in brand development. Those steps typically result in internal documents that inform product positioning—or defining where your business fits in the market and how to communicate…
The Importance of Visual Identity for Brands
Simplicity is the ultimate sophistication. That quote—often attributed to Leonardo da Vinci, although a Campari ad from 2000 may have put those words in his mouth—is an excellent distillation of Jacob Taylor’s approach to the design projects that we take on. In the first installment of our three-part blog series on how to craft a…
The Importance of Brand Messaging
A room without books may be like a body without a soul, but a business without a brand is dead on arrival. Brand messaging distinguishes your company from the competition, tells your story, focuses your culture, and establishes trust with your audience. Without the components of brand messaging—brand messaging guidelines, brand key message examples, or…
How to Pass the Time While Your eCommerce Product’s Stuck in the Supply Chain
See something you want on your favorite ecommerce site, click “Buy Now,” and—presto!—it’s on your doorstep. That’s how we lived for years, ever since the rise of ecommerce services, ecommerce marketing, and ecommerce fulfillment that digital megacorp retailers like Amazon and Alibaba have pioneered and perfected. But now the bicycle store is empty, your new…
Shopify vs. WooCommerce: Which eCommerce Platform Should You Use Over the Holidays?
Overnight, the bags of candy on the shelves disappear, and the mannequins in Santa hats pose atop mounds of tinsel in the window displays. Starbucks busts out their jolly red cups. The sere, yellow leaf drifts to the ground—in weather that still feels like it’s early September, because, let’s face it, none of the climate…
How to Optimize your eCommerce Store for the Holidays
Here’s one of the paradoxes about the holidays that, if you’re an ecommerce agency, works in your favor: People love to shop during the Thanksgiving-Christmas-New Year’s retail extravaganza, but they don’t always love venturing out of their homes to do their shopping. They’re happy to drop a projected $1 trillion+ in the US holiday bazaar.…
How to Adjust Your eCommerce Approach in the Post-iOS Marketing Landscape
In the first installment of our three-part blog series on Apple’s iOS marketing updates, we likened the impact of Apple’s new privacy controls to a sucker punch that may hobble its fellow monopoly, Facebook. To appreciate the force of that punch, consider Facebook’s longstanding prominence in the digital climate. Since 2007, Facebook has been the…