Viejas Casino & Resort Selects Jacob Tyler to Fuel Brand Awareness

SAN DIEGO, July 13, 2018 – Jacob Tyler, a San Diego-based award-winning branding and digital agency, today announced Viejas Casino & Resort has selected the company to drive brand recognition and overall brand awareness for the Viejas Hotel as well as the Willows Hotel & Spa.

Viejas Casino & Resort is a Forbes Travel Guide 4 Star and AAA Four Diamond luxurious resort and world-class gaming destination located just 20 minutes east of San Diego. Viejas Hotel features 203 luxury rooms and 34 VIP suites, a lush, spacious pool and lounge area, a variety of restaurants, and more than 50,000 square feet of indoor and outdoor event space. The casino offers guests thousands of slot machines, table games including Blackjack, Baccarat, and Pai Gow, an off-track betting facility and a modern and elegant bingo room. In addition to the Viejas Hotel, the Willows Hotel & Spa is an adult-only destination with 159 VIP suites along with a full-service spa and high-end restaurants.

Known for its out-of-the-box and unique approach, Jacob Tyler provides quality support and counsel for its client roster with all aspects of branding, including design, identity, social media, and more. Jacob Tyler has worked with several hospitality brands for the past 18 years, including Terranea Resort. The Viejas-Jacob Tyler partnership will focus primarily on public relations, driven in part with Jacob Tyler’s strategic partner Crowe PR.

For more on Jacob Tyler’s services, visit www.jacobtyler.com.

About Viejas Casino & Resort

Located at I-8 and Willows Road east of San Diego, the AAA Four Diamond, Forbes Travel Guide 4 Star Rated Viejas Casino & Resort features world-class gaming with thousands of slot machines, exciting table games that include Blackjack, Baccarat, and Pai Gow, a modern and elegant bingo room, and an off-track betting facility. Viejas Casino & Resort also features a variety of restaurants including the AAA Four Diamond Grove Steakhouse, The Buffet, and The Café. The beautiful Viejas Outlets, located across the street from the casino, offers visitors a unique shopping experience with highly acclaimed stores, numerous eateries, Viejas Bowl, and during winter Southern California’s largest outdoor ice rink. Viejas Hotel features 203 luxury rooms and 34 VIP suites, including a lush, spacious pool and lounge area. The highly anticipated next phase will open February 1st, 2018, offering an additional 159 VIP suites, luxury spa facilities, 3 new restaurants and expanded gaming space.

About Jacob Tyler

Founded in 2000, Jacob Tyler is an award-winning Brand and Digital Agency with headquarters in San Diego California. Jacob Tyler focuses on helping companies grow through effective brand development and communication strategies that increase client revenue. The company specializes in developing unique experiences that attract, engage, and convert new customers to its clients’ business – pairing inventive creative with proven digital strategies to build brand campaigns that work. Over the last two decades, Jacob Tyler has worked with hundreds of different clients across a variety of industries, including hospitality, health/life sciences, consumer goods, financial services, education, and technology. Jacob Tyler’s roster of clients includes Novartis, Princeton Identity, YMCA, Hensel Phelps, and more. For more information, visit www.jacobtyler.com.

San Diego Marketing Agency | Jacob Tyler

Richard Truss joins Jacob Tyler as Executive Creative Director

Richard Truss joins Jacob Tyler as Executive Creative Director

FOR IMMEDIATE RELEASE
San Diego, CA – June 27, 2018

[San Diego, CA] – Jacob Tyler, a San Diego-based award-winning branding and digital agency, announced today the addition of Richard Truss as Executive Creative Director. Truss will oversee the Jacob Tyler creative team and all creative output for local, national, and global clients, including brand direction, design, writing, and vision, in addition to supporting the sales and new business efforts of the agency. He will be based out of the company’s Mission Valley, San Diego office.

Truss brings over 25 years of experience to the Jacob Tyler team. Hailing from Las Vegas, Richard cut his teeth in the hospitality hotbed of the world. Working for several agencies, including his award-winning Fat Elvis Advertising firm, his unique attitude and design sense propelled some of the world’s most respected brands, including Disney, Sands Inc (The Venetian, The Palazzo), Caesars Entertainment, Hard Rock Hotels, SLS/SBE, Trader Vic’s International and many others.

“Richard and I worked together at a large creative marketing agency based in San Diego nearly two decades ago. He’s one of the best and most creative people I’ve ever worked with, and I am thrilled to have him back with us,” said Les Kollegian, CEO of Jacob Tyler. “Adding an ECD like Richard positions our agency for growth and assures our clients the very best product possible.”

“If there’s one thing Jacob Tyler and I have in common, it’s that we specialize in pushing the boundaries and doing away with the traditional, cookie-cutter agency processes,” said Truss. “I’m looking forward to bringing a bit of Vegas to the market, adding a new flare to the creative team and expanding the company’s offerings and client roster.”

About Richard Truss

Spending the early part of his design career at in-house art departments and small boutiques in Orange County, Richard eventually made the move to San Diego where his career blossomed. Prior to his time as Art Director at Echolink Interactive, Richard worked with Studio 318 and served a teaching role at Platt College of Design. After working for brands like Disney, AOL, Encad and Intel, Richard made the move to Las Vegas in 2001. There he quickly established himself the fresh Art Director in town — bringing attitude to the Casino market. He worked as an Art Director at Asylum Advertising before joining the team at V2 Creative as Creative Director, developing brands for Cherokee Casino, Cache Creek Casino, Hard Rock Hotel & Casino, It’s a Grind Coffee, and others. In 2006 he opened the award-winning agency Fat Elvis Advertising, specializing in taking risks and, by doing so, attracted like-minded clients including Trader Vic’s International, Cosmopolitan Hotel, SLS Hotels, and Venetian Properties. Richard made the move back to San Diego to join the team at Jacob Tyler in 2018.

About Jacob Tyler

Founded in 2000, Jacob Tyler is an award-winning Brand and Digital Agency with headquarters in San Diego California. Jacob Tyler focuses on helping companies grow through effective brand development and communication strategies that increase client revenue. The company specializes in developing unique experiences that attract, engage, and convert new customers to its clients’ business – pairing inventive creative with proven digital strategies to build brand campaigns that work. Over the last two decades, Jacob Tyler has worked with hundreds of different clients across a variety of industries, including hospitality, health/life sciences, consumer goods, financial services, education, and technology. Jacob Tyler’s roster of clients includes Novartis, Princeton Identity, YMCA, Hensel Phelps, and more. For more information, visit www.jacobtyler.com.

San Diego Pride Unveils New Website

FOR IMMEDIATE RELEASE
San Diego, CA – May 9, 2018

San Diego Pride unveiled its revamped website on Thursday. The popular San Diego based web design firm Jacob Tyler redesigned the page which helps Pride’s mission of fostering pride, equality, and respect for all lesbian, gay, bisexual, and transgender communities locally, nationally, and globally.

“Today we’re unveiling a brand new website that meets the needs of our ever-evolving organization and community,” said Executive Director Fernando Lopez. “Our new, mobile, adaptive website has new and improved accessibility features, automatically adapts to your browser’s language settings, uses our reach to highlight events for other LGBTQ-serving organizations, and better tells the story of how our organization works in our community 365 days a year.”

In the beginning, San Diego Pride was only a yearly parade and festival. That still holds true however over time the organization has expanded to include year-round youth programs, servicemember outreach, advocacy, international diplomacy, philanthropy, and more.

Les Kollegian, CEO at Jacob Tyler Brand & Digital Agency said he is thrilled to assist San Diego Pride with their online re-branding.

“Our team fully supports the LGBTQ community and is proud that we were able to enhance the website user experience and look and feel to properly represent the quality and commitment San Diego Pride offers to the community.”

For a list of LGTBQ events in San Diego, click HERE.

For a full list of San Diego Pride programs and coalitions, click HERE.

San Diego Pride weekend is only 64 days away. For more information about how to get involved and to buy tickets click HERE.

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About San Diego Pride

Founded in 1974, San Diego LGBT Pride is a 501(c)3 nonprofit organization whose mission is as follows: Fostering pride, equality, and respect for all lesbian, gay, bisexual, and transgender communities locally, nationally, and globally. www.sdpride.org

About Jacob Tyler

Founded in 2000, Jacob Tyler is an award winning Brand and Digital Agency with headquarters in San Diego California. Jacob Tyler focuses on helping companies grow through effective brand development and communication strategies that increase client revenue. Their list of national and global clients include Novartis, Princeton Identity, YMCA, Hensel Phelps

The New Girl: How to Get Your Start in Advertising

As a millennial, it can be challenging to be taken seriously in the business world. We either don’t have enough experience or don’t have the connections that only come with years of experience. So, how do you get your start?

I’ve learned in the last year that everyone has experience. Everyone has internships and connections, and it’s hard to feel unique as a millennial. When I graduated college last year, I knew I had to put together a plan. A plan that involved me standing out amongst the other of thousands of young adults that wanted to work in the advertising and communications industry.

I slowly learned that applying aimlessly on LinkedIn and Indeed wouldn’t work for a job that I was truly passionate about. Millennials face many challenges of rejection and many don’t have thick enough skin to realize that it’s normal.

After leaving my very first job in recruiting, I knew this time that I had to do things differently if I wanted to break into this industry. I had some experience now, so I figured it would be easier, I was wrong.

I made an excel sheet of every single PR, advertising, marketing, and communications company in San Diego. I wrote down the name of the company, what they did, and who to contact.

I fixed up my resume next. I wanted to be in a creative industry and my resume looked like something you turned into high school English class for credit. I went on to canva.com and started to create my one-of-a kind resume.

Once my resume was updated and I had all my contacts, I started to send out 20-30 resumes a week. This went on for a month, and let me tell you; not hearing back from a company is so much worse than getting that typical rejection email. I wasn’t even looking to see if the companies had openings, I simply just sent them my resume and followed up once a week.

I think that’s the biggest issue with millennials; we are scared to be “annoying” and follow up because we take everything personally. I was not scared to annoy my possible future employers and no longer afraid to fail. The important thing to understand is that there is a professional way to do this. Once you send an email, you should follow up a week later. After that, follow up one more time, and then move on and keep on going.

Find other ways to personally connect with people. LinkedIn is one of the best ways to make connections, or joining societies in your local area (such as, PRSA [Public Relations Society of America] or attend the Creative Mornings meetings in San Diego monthly). I met so many people while trying to find a job, and it made such a difference with my confidence.

After a month of interviews and 24 hours of stress a day, during the last week of April (right when I was questioning if I should just move home to Orange County), I got a LinkedIn message from Les Kollegian. He had accepted my request from weeks earlier and messaged me with a generic, “Thank you for adding me to your LinkedIn account”. I took this as an opportunity to respond and asked if he thought I was a good fit for his company and to hold onto my resume. To my surprise, he responded and said that he would, “get back to me”.

A couple weeks earlier I had googled, “best advertising places to work in San Diego” and came across Jacob Tyler- Branding & Digital Agency. There weren’t any positons that I thought I would be a fit for, but I still emailed him my resume. I then added him on LinkedIn giving myself an extra chance to be noticed.

Les is the CEO and Chief Creative Officer of Jacob Tyler- Branding & Digital Agency. Les gets 100 applications a day, so why did he respond to me? Why did my tactic work and what made me stand out?

I was persistent.

Two weeks after messaging on LinkedIn, I was continuing to apply for jobs while at the local coffee shop and having the worst day. I then remembered that it had been some time since I heard from Les, so I went back to LinkedIn and followed up.

Two hours later, I got a call form a random number and answered with a confused, “Hello?”.

It was the infamous Les and he said, “Hey, I figured I should return the favor and follow up with you since you followed up with me. Let’s chat.” We ended up talking for an hour and he offered me an interview for the next day.

I came in the next day and walked into the vibrant office with the bright red walls and sat down with Amy Antony, VP Operations & Project Management. There was a connection with this office, like I knew that it was meant to workout. The way I was spoken to, and the way they believed in my skills was refreshing.

I started work the following Monday as the Project Coordinator and have been here for a month now.

It has been challenging, but rewarding. I’m learning what I always wanted to learn in an environment where I’m getting what I need while also being pushed to reach my potential. In the end, the best thing I can say to that struggling millennial is: keep going. Don’t be that person that takes “no” for an answer.

Don’t be afraid to be persistent, don’t be afraid to reach out, and don’t be afraid of rejection. This industry is built for people with thick skin, and millennials need to know that in the end, it will workout. You just have to keep on pushing and persistence makes for a killer work ethic that advertising agencies won’t be able to reject. One day, you will find someone who is going to give you a chance to prove yourself, and you better be ready to do just that.

In this industry, you have to want to kick-ass and know that it’s your time to make your mark, and just remember; success is earned, not given.

Welcome to the Hensel Phelps Award-Winning Website

Jacob Tyler is THRILLED that our partner Hensel Phelps released a recent press statement that they placed first in two regional SMPS (Society for Marketing Professional Services) competitions for Best Website. Now they move on to nationals in August and we have our fingers crossed. This was an amazing project with a GREAT team of people. These two awards now put Jacob Tyler over 120 industry awards and we can’t be happier!

Here’s what Hensel Phelps had to say…

Welcome to the Hensel Phelps Award-Winning Website
Tuesday April 3, 2018

Hensel Phelps’ partners, employees, and supporters, along with all digital-design enthusiasts, are invited to visit our newly redesigned website. As a technology-driven company, it is important that our online presence reflects the same technological advancements that we continue to make in the field. The new website embraces our 80-year past and looks toward our bright future — Building a Legacy, One Landmark at a Time.

The new site balances the need for a modern user experience and interface, translates to mobile platforms, and highlights our people and projects. It’s these innovative implementations, as well as contemporary design, that have recently won Hensel Phelps two SMPS marketing awards for Best Website.

Collaborating with the Jacob Tyler agency in San Diego, California, we examined analytics and data to discover user patterns, website traffic and relevant content. The result is a much more user-friendly site, with cleaner and simpler navigation and expanded search and filtering capabilities at many levels. Popular topics once buried on the old website have since been brought to the surface — and all content is now reachable within two clicks. In addition, the new site allows each of our districts to be in control of their own projects, news and events, thus keeping content fresh and relevant.

New Content
The site includes a number of new pages and sections:
– Project case studies
– Market sectors
– Leadership
– Safety
– Individualized careers
– Sustainability
– Technology
– Community
– Trade partners
– History timeline with photos
– Contact us section, allowing easy navigation to individual district home pages and contacts

New Features
The website fosters improved design and functionality:
– Visual rather than text-heavy format, with emphasis on our brand colors
– Filtering capabilities to assist in searching for content
– Ease of use, especially for potential employees
– Dynamic, scrolling stats
– More prominent social media information
– WordPress, an efficient and user-friendly CMS platform that allows our districts to easily upload fresh content

New Focus
Finally, an emphasis on our people will be much more prevalent than on the old site. While many of the site’s photos showcase our landmark projects, most show our people in action across job sites and offices. These photos convey our culture, what it means to work at Hensel Phelps, and how important our people are to the success of our business.

To view the new Hensel Phelps website and its new and improved experience, please visit www.henselphelps.com

San Diego Marketing by Jacob Tyler

Emotional Spending: Why Experience Trumps Product

There’s a common saying among marketers and copywriters: “Sell the benefits, not the features.” In essence, this means that consumers are more interested in what the result of your product or service will have on their experience as a consumer than how the product works or what it’s made of. People who purchase facial cream are more interested in eliminating wrinkles than knowing the cream contains vitamins A, D and E. As much as we human beings like to think we operate strictly on logic when choosing products and services, there is an undeniable emotional component to our actions (why do you think Mr. Spock was always so perplexed at Kirk’s decisions?) These truths are mostly self-evident, but the allure of experience can be much stronger than we might anticipate – and brands should keep experience at top of mind when crafting a marketing plan.

In their book Happy Money, psychology professor Elizabeth Dunn and marketing professor Michael Norton explore the “science of happier spending” through research and vignettes demonstrating spending habits that often defy what most would consider “logical” financial choices. In one example, young married couple Marcia and John, both nuclear engineers, shared a dream of being astronauts. When they first heard about Virgin Galactic’s $200,000, six-minute flight to space, the couple agreed to save enough in retirement to take the flight. A few years later, John died unexpectedly. When Marcia received the money from John’s life insurance policy, she decided to spend it on a ticket for the flight – which doesn’t yet technically exist. Illogical? Maybe, but Marcia felt it was more important to honor her husband’s memory, and in some way, share the experience with him. Maybe she would have been better off shoring up her financial future. But that’s the purchasing power of emotion.

This type of choice, however, doesn’t always win the day. Dunn and Norton offer another example of children at the restaurant/fun emporium Chuck E. Cheese. At birthday parties, children are given a set amount of tokens which they can choose to use on experiential games – like laser tag – or cash those tokens in for tickets, which can be redeemed for prizes like plastic frogs and teddy bears. More often than not – according to Dunn and Norton’s anecdotes – the children prefer the instant gratification of the tickets and corresponding prizes. These results though, still speak to the power of prioritizing experience when spending. The children didn’t choose the tickets because of the perceived value prize, but for the way it made them feel at the moment of purchase.

Human emotion is a powerful thing. We’re all looking for experiences that elicit positive feelings – be it a lifetime of memories earned from a backpacking trip through china, a feeling of trust from an auto mechanic, or a swelling of pride from owning the latest greatest tech gadget.

Brands must combine a valuable experience with their product to compete in a world of choices. They must identify not only who their audience is, but what drives their decisions in order to create a successful brand experience that keeps customers emotionally fulfilled – and coming back for more.

Want to learn more about driving buying behaviors? Fill out the form to the right, let’s talk.

Consider the Right Color for Your Brand

At Jacob Tyler, we are responsible for building brands. In the beginning, we take a lot of time to research and determine our client’s brand story, position, values, differentiation, identity, and you guessed it… colors. If you’ve recently started a new company, created a new product or are rebranding an existing entity, chances are you’ve been thinking a lot about what your new or invigorated brand will look like – and what it will feel like. Depending on your situation, naming and other brand components may come first, but the color of your brand is never far behind.

When deciding on colors for your logo, there are a few things to consider:

Consider The Psychology of Color: There have been extensive studies on the effect of the human subconscious – and even more written about how brands can utilize color to attract customers and drive consumer decision-making. Though not an exact science, there is certainly validity to the effect of color on mood and emotion. “Color Theory” has been around since the days of da Vinci. It’s why interior designers favor certain hues (“warm” and “cool” colors) for certain living spaces.

In a very general sense, certain colors are thought to portray certain virtues – yellow for optimism and warmth; orange for cheerfulness and confidence (also used subliminally to make people hungry); red for excitement, energy and boldness; green for growth and tranquility; purple for wisdom and creativity; blue for trust and stability; white for innocence and godliness; and black for elegance and power. Think about how you experience color in your own life. When you are surrounded by a certain color, how do you feel? At Jacob Tyler, our offices are awash in red. You can feel the energy and intensity right away. It’s a great color for a creative space – but probably wouldn’t work too well for a relaxing day spa.

Obviously, there is some validity to the psychology of color. I’m not a doctor or psychologist by any means, but in my opinion… OUR opinions of color are formed by individual experience, exposure, and preference. Thus I feel color favors nurture over nature. I will admit that creating a brand color scheme based on color psychology is a good baseline, but it shouldn’t be your only consideration.

Consider Your Audience: Before choosing your brand’s color scheme, you must define you brand’s audience. Who are they? What are their preferences? What are they looking for, and how will they find it in your brand? You might boast the most “creative” financial investment products in the industry, but your audience most likely prefers the byproduct of that creativity – stability. In this case, you’re better off choosing a blue or green as opposed to a “creative” purple or red.

Consider Your Product: In some cases, you may be selling a product that is widely known to be a certain color – like a basketball. In this case, you may not want to brand everything lime green. When it comes to color, sometimes the product speaks for itself and inate color association from you customers is important.

Consider Your Competition: What are others in your industry doing? Is there a successful standard that you should stay within? Can you potentially differentiate yourself by going way outside of the mainstream, or would that be self-defeating?

There are certainly cases where thinking too far “outside the box” would be detrimental to your brand. But there are also examples of industries where wildly different brands successfully offer similar services. Take the car service industry, particularly Uber and Lyft. Both offer a similar service – rides on demand through mobile apps – but have wildly different brands. Uber has a sleek black and silver logo and offers black and silver cars. Lyft’s logo is pink, and each Lyft car has a giant pink mustache on its grill. Both have significant shares of the same market but each brand is very different from tone, to goals, to mission.

Consider Mixing it Up: There’s no rule that says you have to use only one or two colors for your brand. Of course, using multiple colors is the exception and not the rule, but there are instances in which multiple colors make sense – and make a bigger impact than a traditional two-color scheme. There are also very good reasons to have different color palettes.

In 2014, Jacob Tyler rebranded and designed the San Diego International Airport’s new website, www.san.org, featuring nearly the entire color spectrum. This is NOT something we usually do, but the use of these colors were strategically developed to match the airport’s brick and mortar color scheme, which uses those colors to guide travelers through the airport by topic – red/orange for flight information, orange/yellow for dining and shopping, green/blue for parking and transportation, and purple for public and travel information. The website is part of the airport’s ecosystem, creating a four-dimensional experience for the traveler. The site is a good example of how using non-traditional color schemes can be effective for certain unique brands.

Consider the Whole: Great brands are greater than the sum of their parts. Great brands are an experience. Brand colors should be carefully selected to communicate this experience to your defined audience and achieve your branding goals.

If you’re obsessed with color and learning more, or you are a design professional looking to create color palettes for your project, a really simple site to use for a crash course is Canva. Their “Colors Design Wiki” teaches you everything you need to know about colors, their meanings, and the many color combinations that will hopefully give inspiration to your next design. For more information, you can visit https://www.canva.com/colors/ or if you want to talk to me… you know how to find me.

Jacob Tyler Named a Clutch Global Leader in Report of Best Agencies of 2017

In their first-ever global press release announcing the top digital and traditional agencies worldwide, Clutch identified Jacob Tyler as one of the best branding agencies in the platform’s industry coverage.

Clutch, a leading platform for unbiased reviews of B2B service providers, has featured Jacob Tyler as a top agency for multiple years now, even identifying the Jacob Tyler team as one of the best web design companies in San Diego just this year.

“We are extremely proud that we’ve been able to maintain our placement on Clutch’s ranking of branding agencies, not just in San Diego, but also throughout the U.S. To clinch our spot on their listing of 2017 Global Leaders, we had to prove that we deserve the recognition.” said Les Kollegian, CEO and CCO at Jacob Tyler. He added, “we really respect the vetting process Clutch requires for authentic reviews and it saves a lot of time for our clients who don’t always have the time to get on the phone with our prospects.”

Between our esteemed client base, the list of services we offer at Jacob Tyler, and case studies that showcase our work, Clutch evaluated Jacob Tyler as a provider with a proven ability to deliver quality projects and results for our clients.

Clutch also spoke to our clients firsthand to gather their experiences and opinions on what it’s like to work with Jacob Tyler. We could not be happier with the feedback we’ve received:

jacob-tyler-review

Speaking with clients with whom we’ve completed projects just in the last few months, Clutch puts in the effort to stay up to date with all of the companies featured on their platform. As a result, Jacob Tyler confirmed our spot in their Global Leaders report for 2017.

Thank you to our friends at Clutch for including us in their ongoing coverage of top branding agencies, and thank you to our clients for continuing to support the Jacob Tyler team!

To read our full reviews and to see why we’ve been selected as a Global Leader, please visit our Clutch profile.

Iconic Speakers to Tackle Game-Changing Innovation Issues at Techonomy 2017

NEW YORK, NY – October 16, 2017 – Techonomy, the thought leadership company that poses the most provocative questions around technology, business and social progress, is excited to announce its eighth annual, invite-only Techonomy 2017 conference. It takes place November 5-7 at The Ritz-Carlton in Half Moon Bay, California. The three-day event will bring together a diverse group of business leaders, technologists, academics and government officials for unscripted conversations about the most pressing issues facing innovators, investors and business leaders.

“The past year has thrown startling new hurdles at all of us – from catastrophic weather to political revolution, social resistance, and tech industry crisis.  We all need to step back and evaluate the future of the country, the world, tech and business,” said David Kirkpatrick, founder of Techonomy. “As the lines between people and technology continue to blur, we consider the impact and ask what’s real and what’s not in a digital-first world. We ask urgent questions like ‘Who controls the truth when everybody’s a publisher?’”

This year’s theme, The Convergence of Man and Machine, will serve as a framework to explore AI, robotics, IoT, VR, autonomous vehicles and more. The event includes impressive icons of tech and business with unique perspectives on the issues that will shape 2018: Denise Morrison, CEO, Campbell Soup Company; John Chambers, Executive Chairman, Cisco; Lowell McAdam, CEO, Verizon; Mark Bertolini, CEO, Aetna; Beth Comstock, Vice Chair, GE; and many more. Executives from Microsoft, GE, Uber, Facebook, Amazon, Airbnb and many more will join discussions on how recent advances in commerce, health, agriculture and beyond can change the future.

There are several lenses through which the event will examine the fundamental economic, political and technology shifts underway. In several sessions speakers and participants will discuss the new world order in which Amazon, Facebook and Google have formed a monolithic triad of global dominance, begging the question of how to regulate what has become such an intrinsic part of our economic infrastructure. Another pervasive issue is the rise of artificial intelligence and how to measure positive economic gains and modern conveniences against disruption to employment and existing human institutions. We will also address even more fundamental human needs as leaders such as John Kelly, IBM’s senior vice president of Cognitive Solutions and IBM Research, Oscar CEO Mario Schlosser, CEO Tracy Young of PlanGrid, renowned author Dr. Eric Topol, and investor and newfound tech industry critic Roger McNamee consider and discuss a range of topics including how to regulate actions, create perceptions, build things sustainably, transport people, increase health, and give people access to food, water and air.

Techonomy 2017 is uniquely positioned to focus on the most important areas to explore. People from a wide range of backgrounds and expertise have committed to attending and sharing their questions and counterpoints during one of our several open-mic Q&A sessions.

Techonomy is proud to announce continued strong support from our partners, including: Accenture, Cognizant, Grayling, IBM, Johnson & Johnson, Phillips,  Pitney Bowes, Turner and Verizon.

For the full program agenda, list of participants and more information, please visit: http://techonomy.com/conf/te17/

Jacob Tyler Branding Agency CEO, Les Kollegian is excited to be invited and a part of such an amazing group of companies and individuals/

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About Techonomy Media

Techonomy is a thought leadership company posing provocative questions about the role of technology and innovation in business and society. Through events, editorial coverage and video content, Techonomy seek to accelerate progress and productivity.

Techonomy Contact
Joshua Kampel
President
josh@techonomy.com
617 233 7722

Web Design: The Importance of the Homepage

Web Design: The Importance of the Homepage

The homepage of your website is by far one of the most important. As the old adage goes, you only have one chance to make a first impression. The “front door” of your website needs to captivate a user’s attention and engage their interests so that they want to continue navigating through your site, and ultimately contact you for your products or services. The design of your homepage will instantly give the user an impression about your company or its services. If the impression you give is not appealing or engaging enough, chances are the user will hit their back button and move on to the next website, which will likely belong to your competitor.

The 7-Second Rule

When considering the design of your homepage, it’s important to remember the “7-Second Rule.” The 7-Second rule essentially states that you have 7 seconds to not only capture your visitor’s attention but also fulfill the following:

  • Inform your visitors who you are.
  • Inform your visitors what you do.
  • Confirm they’ve reached the right site for their needs.
  • Engage their interest enough to encourage exploring your site further.
  • Give visitors a way to easily contact or engage with you.

You might be thinking, “All of this within 7 Seconds?”
The simple answer is, YES.

Make Your Homepage Web Design Count

If you only have 7 seconds, you need to make sure those 7 seconds count. After all, you’ve probably invested a lot of resources just to get someone to your website in the first place. Once at your site, your visitors are likely to glance over the homepage, scan your content, and click on one of the first links that catches their attention. Understanding this behavior will help you make your web design decisions accordingly.

Here are some general things to consider when designing your home page with the 7-Second rule in mind. Your website’s homepage should:

  • Establish Your Identity
  • Have a Simple yet Effective Design
  • Use Appropriate Fonts
  • Use a Complimentary Web Palette
  • Keep the Important Stuff “Above the Fold”
  • Use a Call to Action

Understanding the importance of your home page web design is integral to the success of your company or business. Your home page should quickly captivate your users, gain their trust, and give them an easy way to communicate with you.

San Diego Web Design

Jacob Tyler is a San Diego web design company with an understanding of the importance of effective web design and web development. We utilize effective web design techniques, with a mobile-first approach and provide effective interactive experiences with all of our web designs, ensuring a quality brand experience across all platforms. Connect with us to get your web design project started.