Viejas Casino & Resort Selects Jacob Tyler to Fuel Brand Awareness
SAN DIEGO, July 13, 2018 – Jacob Tyler, a San Diego-based award-winning branding and digital agency, today announced Viejas Casino & Resort has selected the company to drive brand recognition and overall brand awareness for the Viejas Hotel as well as the Willows Hotel & Spa. Viejas Casino & Resort is a Forbes Travel Guide…
Richard Truss joins Jacob Tyler as Executive Creative Director
Richard Truss joins Jacob Tyler as Executive Creative Director FOR IMMEDIATE RELEASE San Diego, CA – June 27, 2018 [San Diego, CA] – Jacob Tyler, a San Diego-based award-winning branding and digital agency, announced today the addition of Richard Truss as Executive Creative Director. Truss will oversee the Jacob Tyler creative team and all creative output…
San Diego Pride Unveils New Website
FOR IMMEDIATE RELEASE San Diego, CA – May 9, 2018 San Diego Pride unveiled its revamped website on Thursday. The popular San Diego based web design firm Jacob Tyler redesigned the page which helps Pride’s mission of fostering pride, equality, and respect for all lesbian, gay, bisexual, and transgender communities locally, nationally, and globally. “Today we’re…
The New Girl: How to Get Your Start in Advertising
As a millennial, it can be challenging to be taken seriously in the business world. We either don’t have enough experience or don’t have the connections that only come with years of experience. So, how do you get your start? I’ve learned in the last year that everyone has experience. Everyone has internships and connections,…
Welcome to the Hensel Phelps Award-Winning Website
Jacob Tyler is THRILLED that our partner Hensel Phelps released a recent press statement that they placed first in two regional SMPS (Society for Marketing Professional Services) competitions for Best Website. Now they move on to nationals in August and we have our fingers crossed. This was an amazing project with a GREAT team of…
Emotional Spending: Why Experience Trumps Product
There’s a common saying among marketers and copywriters: “Sell the benefits, not the features.” In essence, this means that consumers are more interested in what the result of your product or service will have on their experience as a consumer than how the product works or what it’s made of. People who purchase facial cream…
Consider the Right Color for Your Brand
At Jacob Tyler, we are responsible for building brands. In the beginning, we take a lot of time to research and determine our client’s brand story, position, values, differentiation, identity, and you guessed it… colors. If you’ve recently started a new company, created a new product or are rebranding an existing entity, chances are you’ve…
Jacob Tyler Named a Clutch Global Leader in Report of Best Agencies of 2017
In their first-ever global press release announcing the top digital and traditional agencies worldwide, Clutch identified Jacob Tyler as one of the best branding agencies in the platform’s industry coverage. Clutch, a leading platform for unbiased reviews of B2B service providers, has featured Jacob Tyler as a top agency for multiple years now, even identifying…
Iconic Speakers to Tackle Game-Changing Innovation Issues at Techonomy 2017
NEW YORK, NY – October 16, 2017 – Techonomy, the thought leadership company that poses the most provocative questions around technology, business and social progress, is excited to announce its eighth annual, invite-only Techonomy 2017 conference. It takes place November 5-7 at The Ritz-Carlton in Half Moon Bay, California. The three-day event will bring together a…
Web Design: The Importance of the Homepage
Web Design: The Importance of the Homepage The homepage of your website is by far one of the most important. As the old adage goes, you only have one chance to make a first impression. The “front door” of your website needs to captivate a user’s attention and engage their interests so that they want…