Jacob Tyler’s Solutions to Common Remote Work Complaints. (#3 Is Kinda Controversial)
As a business that’s created a successful hybrid workforce (more about that in this blog post), I wanted to start sharing more about our methods and philosophies regarding remote work. The way I see it, if we can make it work, so can you. So this is the first of many blog posts you’ll see.…
The Jacob Tyler Rebranding Guide
When & How to Rebrand How To Take Your Company’s Branding To The Next Level By The Jacob Tyler Agency Every successful company needs to have a strong brand. Your brand isn’t just a logo, your brand name, or simply a piece of marketing strategy. It’s all of these things and so much more. It’s…
Professional Ghosting: The Disrespectful Art of Prospects & Clients Going Dark.
Recently I was sent an email from Robert Glazer, Founder & CEO, Acceleration Partners (included below) that is something I have been thinking about writing about for a while now. He beat me to it and frankly did a good job. This year alone… and yes, it’s only March, I have submitted three proposals that…
For Best Results on Social Media, Use This Messaging Framework Immediately.
For Best Results on Social Media, Use This Messaging Framework Immediately. Today, we’re dropping some social media knowledge that you can put into play immediately. We all know that smart messaging plays a critical role in reaching audiences effectively and this tried-and-true method has served us well for years. We recommend rolling out all three…
Bistalk Radio Interview on ESPN 1700 with Les Kollegian and Richard Truss
Les Kollegian and Richard Truss interviewed by Bob Ryan on ESPN 1700 and had a fun and insightful conversation on small business and branding. Check out the podcast below to listen to the whole show.
Emotional Spending: Why Experience Trumps Product
There’s a common saying among marketers and copywriters: “Sell the benefits, not the features.” In essence, this means that consumers are more interested in what the result of your product or service will have on their experience as a consumer than how the product works or what it’s made of. People who purchase facial cream…
Consider the Right Color for Your Brand
At Jacob Tyler, we are responsible for building brands. In the beginning, we take a lot of time to research and determine our client’s brand story, position, values, differentiation, identity, and you guessed it… colors. If you’ve recently started a new company, created a new product or are rebranding an existing entity, chances are you’ve…
User Experience Case Study: JBS International
Your website is more than an information depot. Your website is the first engagement visitors have with your brand. First impressions – and experiences – will ultimately determine how potential customers receive your brand. The manner in which visitors experience your website – called “user experience – is an integral part of the website building…
What Not To Do When Growing Your Company, From A CEO Who’s Done Just That
Your company’s growth can feel like a complex equation. Add a consultant here, subtract a client there, divide up this budget and hope for the best. The numbing reality is that the choices we make, more often than not, lead us to unanticipated outcomes. At Jacob Tyler Brand Agency, we’ve been down the rabbit hole…
That year-end marketing budget is worth more than you think.
‘Use it or lose it’ is the mantra of many organizations when it comes to year-end budgets. If you’re in charge of the budget, it should be more than just a mantra, it should be your battle cry. For starters, not spending allocated funds this year could mean you won’t receive those dollars next year.…