How to Optimize Your Web Copy to Drive Conversions
“Print is dead.” “Don’t quit your day job.” “Yeah, because the money’s in writing.” As a writer, you hear it all your life: You’re doomed. High school counselors, your uncle’s friend in the red sweater-vest at the Christmas party a few years back, even your doctor — everybody around you feels the need to let…
How to Increase Your Customer Lifetime Value (CLV)
You know how the best time to get a job is when you have a job? Well, the best time to get new business is when you already have business. You can grow your bottom line in two ways: Acquiring new clients, or retaining the clients you already have and increasing their customer lifetime value…
Why Branding Matters
What’s In a Brand? Companies are the sum of their products and services, but they’re also made up of the tesserae of insights and perspectives of the employees who work for them and the audience who buys from them. Those tesserae, taken together, form the mosaic that is your brand — the reflection of your…
Five Tips on How to Launch Your eCommerce Brand
One of the most impactful lessons we learned from 2020 was that so many of our everyday activities can now be done online, from shopping to going to college to sitting in on meetings, more easily than a lot of us even realized (and in pajama bottoms, no less). Take online shopping (or ecommerce —…
Multi-Channel Advertising and the Consumer Funnel
Enter the Funnel The world population currently stands at 7.8 billion people — and nearly 630,000 publicly traded companies are vying for their attention every day. So how can your business create messages that cut through the din and turn potential leads into loyal customers? You lure them into the consumer funnel. Ask a group…
Advertising Trends for 2021
We can all breathe a collective sigh of relief: 2020 is over. About the best thing that can be said for 2020 is that she found her paramour, Satan. That spot, from Match.com, resonated with people because it did seem like a nightmare year and the Dark Lord was taking selfies in front of dumpster-fires…
How Branding Can Build Better Customer Value
How Branding Can Build Better Customer Value Businesses, for your own survival, remember this: Customers today have more choices than ever before. Drop into any grocery store and you’ll have to decide between, at minimum, 12 different brands — not bags, but brands — of rice. So to distinguish yourself from all the other metaphorical…
2020 Website & ADA Compliance Common Asked Questions…
Web accessibility is the practice of ensuring there are no barriers that prevent interaction with, or access to, Websites by people with physical disabilities, situational disabilities, and socio-economic restrictions on bandwidth and speed. When sites are correctly designed, developed and edited, generally all users have equal access to information and functionality. In 2020 Jacob Tyler, in partnership with…
4 tips on Effective Remote Working
Business Hasn’t Shut Down—It’s Just Moved Online We are living through an event unlike anything we have experienced before. The coronavirus has temporarily upended “normal” life as we know it and thrown a wrench in a lot of business plans—conferences and travel are being cancelled, people are working from home, and toilet paper is now…
Jacob Tyler’s Solutions to Common Remote Work Complaints. (#3 Is Kinda Controversial)
As a business that’s created a successful hybrid workforce (more about that in this blog post), I wanted to start sharing more about our methods and philosophies regarding remote work. The way I see it, if we can make it work, so can you. So this is the first of many blog posts you’ll see.…