Instagram’s Latest Updates Could Help Brands Reach Consumers
Visuals are a powerful way to promote your brand. The right image can capture the soul of a brand and communicate it in an instant. Instagram – the largest image-sharing site in the world – boasts 70 million images and video uploads every day. That’s a lot of users – and a big potential audience…
7 Brand Launch Rules For Start Ups
Over the last few of years, San Diego has experienced a significant rise in startup companies. In one six month period last year, 228 companies formed in the area! To those of us who live here in America’s Finest City, this is not a surprise. San Diego’s weather might not be dynamic, but its creative energy most…
17 Quotes on Design Philosophy From Apple’s Sir Jony Ive
Recently, Apple announced it was “promoting” its lead designer, Jony Ive. The promotion is little more than a title change, as Ive has led Apple’s world-changing product design since joining the company in 1996. “Sir” Jony Ive (he’s been knighted by the Queen of England) is well known across the globe for his innovative designs…
Is Anyone Watching This? – Video Ads and Viewability
In the beginning of this millennium, around when the DVR became ubiquitous and the Internet realized its potential as the platform for content delivery, the television ad was pronounced dead. The perpetual march of technology, combined with a growing distrust for traditional advertisements, was implicated in the TV ad’s demise. The death certificate, however, was…
Are You Ready for Mobilegeddon?
In April, Google officially rolled out its “mobile-friendly” search ranking update. In short, this means that Google will now boost the rankings of what it considers to be “mobile-friendly” pages – and penalize pages that it does not – on its mobile search. The update is intended to reflect the rise of Internet access through…
Jacob Tyler Has a New Home – And it Might be Haunted
After a few months of “camping out” with our good friends at Solekai Systems while waiting for our new office to be built out, I’m happy to announce we’re finally home. Actually, we’ve been in our new space for a month or so – but hey, we wanted to decorate before we invited anyone over! Our…
How Design Consistency Builds Brand Recognition.
There are many factors that go into creating a widely recognized brand. Without design consistency however, this can never be achieved. On a recent trip to visit family in Cincinnati, Ohio, my then two-and-a-half-year-old son, Teigan, crafted a perfect case study on the matter. A few days into our trip, my father-in-law came home with…
Design For The Internet of Things
Technology continues to march on, and the world continues to become more connected. The next great wave of technology is expected to be the “Internet of Things.” What is the Internet of Things, you ask? Basically, it refers to anything connected to the Internet – a list that grows longer by the day. Soon, our…
Google to Penalize Non-Mobile Friendly Websites in Search
If you’ve been putting off upgrading your existing website to a responsive web design, it’s officially time to reconsider. Starting on April 21, 2015, Google will begin penalizing non-“mobile-friendly”(read, non-responsive websites) by downgrading those websites’ rank on Google searches. In short, this means that non-responsive sites will essentially lose hard-won SEO rankings with the flip…
Get the Grease
The old adage “the squeaky wheel gets the grease” is most often used to describe the value of complaining. It conjures images of a cranky old man demanding a new bowl of soup because the temperature is a tad off. But I’ve never thought of it that way. I think it’s the perfect idiom for…