A Checklist to Build the Perfect Website
Take a good look at your car. ‘So what?’ you’re thinking. ‘It’s just a car.’ Well, according to some estimates, the average car is made up of 30,000 parts. You don’t think about all the gears and pipes and turbo air intakes hidden within each model, because engineers have put it together so seamlessly that…
How Branding Can Build Better Customer Value
How Branding Can Build Better Customer Value Businesses, for your own survival, remember this: Customers today have more choices than ever before. Drop into any grocery store and you’ll have to decide between, at minimum, 12 different brands — not bags, but brands — of rice. So to distinguish yourself from all the other metaphorical…
How Branding Affects Consumer Behavior
Some people believe we’re living in the golden age of branding. But what does that mean? Before “branding” became an industry term, it referred to the process of scorching livestock with a heated poker to identify which animals belonged to which owners. Hence the metaphor: Branding helps companies make their mark in a field already…
How to Build Landing Pages that Convert
Not all landing pages are created equal. “Static page,” “destination page,” “lead capture page,” “single property page” — these are all names for the coveted landing page, which is a web page generally set up to promote an offer. The goal of said landing page is to lure visitors into the tractor-beam of your marketing…
Jacob Tyler Wins Gold!
Congratulations to Richard Truss for submitting his Fireside Restaurant Ad in the 2020 Graphis Advertising Competition! We always knew the ad was awesome!!
Jacob Tyler’s Solutions to Common Remote Work Complaints. (#3 Is Kinda Controversial)
As a business that’s created a successful hybrid workforce (more about that in this blog post), I wanted to start sharing more about our methods and philosophies regarding remote work. The way I see it, if we can make it work, so can you. So this is the first of many blog posts you’ll see.…
Our Agency Uses a Hybrid Staffing Model, and it’s Awesome. Here’s Why.
It’s all about the client. When we started almost 20 years ago we never thought that we’d get big quickly. But it happened. Through hard work, handshakes, and more coffee and whiskey than one should safely consume we built Jacob Tyler to a big SoCal agency. I personally made the mistake of trying to be…
Jacob Tyler recognized as a Top Beer Logo Design Company on DesignRush
This year we are proud to have been named one of the top 25 agencies for Beer Logo design on DesignRush. Thanks for the Kudos and we appreciate you loving our rebranding work! As well, we have made the best of lists for: Food & Beverage Branding Agencies, Small Business Branding Agencies, and Naming Agencies.…
The Jacob Tyler Rebranding Guide
When & How to Rebrand How To Take Your Company’s Branding To The Next Level By The Jacob Tyler Agency Every successful company needs to have a strong brand. Your brand isn’t just a logo, your brand name, or simply a piece of marketing strategy. It’s all of these things and so much more. It’s…
Professional Ghosting: The Disrespectful Art of Prospects & Clients Going Dark.
Recently I was sent an email from Robert Glazer, Founder & CEO, Acceleration Partners (included below) that is something I have been thinking about writing about for a while now. He beat me to it and frankly did a good job. This year alone… and yes, it’s only March, I have submitted three proposals that…