The Jacob Tyler Rebranding Guide
When & How to Rebrand How To Take Your Company’s Branding To The Next Level By The Jacob Tyler Agency Every successful company needs to have a strong brand. Your brand isn’t just a logo, your brand name, or simply a piece of marketing strategy. It’s all of these things and so much more. It’s…
Brand vs. Branding vs. Brand Strategy: What’s The Difference?
In business and marketing, the discussion around “brand vs branding” matters more than ever. Whether you’re a startup founder, executive, or marketing leader, knowing these concepts is key to building lasting value and standing out in a crowded market. Here’s what truly separates brand, branding, and brand strategy—and why getting it right fuels sustainable growth.…
Bistalk Radio Interview on ESPN 1700 with Les Kollegian and Richard Truss
Les Kollegian and Richard Truss interviewed by Bob Ryan on ESPN 1700 and had a fun and insightful conversation on small business and branding. Check out the podcast below to listen to the whole show.
Consider the Right Color for Your Brand
At Jacob Tyler, we are responsible for building brands. In the beginning, we take a lot of time to research and determine our client’s brand story, position, values, differentiation, identity, and you guessed it… colors. If you’ve recently started a new company, created a new product or are rebranding an existing entity, chances are you’ve…
Logos vs Brand Identity
When companies or business owners consider developing their “brand”, the first thing that usually comes to mind is the creation of their logo. While considering a new logo’s colors, graphic elements, and other design components are a good starting point, it’s important to remember this important fact: Your logo is NOT your brand. What does…
Branding 101
In the world of business and marketing, there’s a common misunderstanding over what “branding” actually is. Most people associate branding with just a company’s logo or their tagline. In reality though, branding consists of many different aspects that help not only create a positive perception of your company, but also fosters an ongoing dynamic with clients…
Marketing vs Branding: Key Differences Explained
Marketing vs Branding: Understanding the Differences In today’s fast-paced business world, “marketing vs branding” is a topic that often sparks debate. Both are crucial for growth, but they play different roles in reaching your business goals. Whether you’re a startup trying to make an impact or an established company refreshing your approach, knowing the difference…