The Jacob Tyler Rebranding Guide
When & How to Rebrand How To Take Your Company’s Branding To The Next Level By The Jacob Tyler Agency Every successful company needs to have a strong brand. Your brand isn’t just a logo, your brand name, or simply a piece of marketing strategy. It’s all of these things and so much more. It’s…
How Leading Branding Agencies Create a Consistent Brand Identity – Plus, The Top 25 Branding Agencies, According to DesignRush
NEW YORK (PRWEB) FEBRUARY 21, 2019 A consistent brand presentation across all platforms can increase revenue by up to 23 percent. However, a brand has many visual and emotional components. Therefore, crafting a consistent identity can be difficult for businesses. DesignRush.com, a B2B marketplace connecting brands with agencies, discovered how the best branding and rebranding agencies build…
Bistalk Radio Interview on ESPN 1700 with Les Kollegian and Richard Truss
Les Kollegian and Richard Truss interviewed by Bob Ryan on ESPN 1700 and had a fun and insightful conversation on small business and branding. Check out the podcast below to listen to the whole show.
Emotional Spending: Why Experience Trumps Product
There’s a common saying among marketers and copywriters: “Sell the benefits, not the features.” In essence, this means that consumers are more interested in what the result of your product or service will have on their experience as a consumer than how the product works or what it’s made of. People who purchase facial cream…
Consider the Right Color for Your Brand
At Jacob Tyler, we are responsible for building brands. In the beginning, we take a lot of time to research and determine our client’s brand story, position, values, differentiation, identity, and you guessed it… colors. If you’ve recently started a new company, created a new product or are rebranding an existing entity, chances are you’ve…
Marketing vs Branding: Key Differences Explained
Marketing vs Branding: Understanding the Differences In today’s fast-paced business world, “marketing vs branding” is a topic that often sparks debate. Both are crucial for growth, but they play different roles in reaching your business goals. Whether you’re a startup trying to make an impact or an established company refreshing your approach, knowing the difference…
That year-end marketing budget is worth more than you think.
‘Use it or lose it’ is the mantra of many organizations when it comes to year-end budgets. If you’re in charge of the budget, it should be more than just a mantra, it should be your battle cry. For starters, not spending allocated funds this year could mean you won’t receive those dollars next year.…
Brand Review: Rio 2016
Although the Olympic games have concluded, there are still valuable pieces of inspiration that will live on. When most people think of the term “brand”, images of sleek smart phones and white and green coffee cups come to mind. The Olympic brand presents a unique branding challenge that is by nature ever evolving, yet must…
Turning Strategic Energy into Powerful Design Execution
We’ve recently partnered with a leading provider in the residential solar industry to create a compelling and highly engaging digital experience to inspire homeowners to go solar. As with all projects, we focus heavily on our discovery process to learn as much as we can about our clients – who we view more-so as partners.…
On the Eleventh Day of Creative: Eva Mann
As told by Senior Brand Manager, Amanda Schremser On the Eleventh Day of Creative, I want to share a project that’s extra merry and bright, and nothing says bright quite like Hollywood runway models, sequin tailored uniforms and the lights of a fashion photoshoot! When we think fashion, our minds…