Copy That: 9 Essential Copywriting Rules for Brands
No development in history has moved the human race forward more than the written language. From cave drawings to the printing press to the Internet, words move our world and shape our beliefs. Words are our greatest form of communication, regardless of medium. Like art and music, words have the power to elicit emotion and…
5 Simple Rules to Create Impactful TV Ads
Every brand wants new customers and will do what it takes to engage them. Though there are now a bevy of mediums through which to advertise, TV remains the most prestigious – and most expensive option. As we saw during the recent Super Bowl, brands are willing to shell out some serious cash for TV ads.…
Is Your Facebook Ad Relevant? With the Social Network’s New Scoring System, It’s Easy to Tell
More than one billion people use Facebook. Chances are, a large portion of your audience uses the ubiquitous social network too. Just about every brand has a Facebook page (or should), but with the rise of Facebook advertising, more brands are paying to get their product or service in front of the Facebook community. With…
The Jacob Tyler Super Bowl Ad-wards
It’s that time of year again: the advertising orgy known as the Super Bowl. Each year, brands line up to pay a sum greater than the GDP of the country of Burundi to spend 30 seconds on the world stage promoting themselves to the largest TV audience on the planet. In between commercials, a football…
Going Native
Digital advertising tactics continue to evolve, but there’s one that seems to be growing faster than any other – “native” advertising. Second only to display ads in usage, native advertising was estimated to be a more than $3 billion industry in 2014. In a nutshell, native advertising is sponsored content on a website or social…
Crashing the Party: How Brands Engaged an Audience of 33 Million at the College Football National Championship
People always want to be invited to the biggest party. The parties with the “In Crowd.” It’s human nature. These days, they call it “FOMO” – Fear of Missing Out. But it’s more than that. It’s the desire to engage with others. It’s the desire be accepted by your peers. Because if you’re not in,…
Content is King: Inbound Marketing and the New Consumer
The world of marketing and advertising has changed. You’re more likely to fast-forward through TV commercials on your DVR rather than watch them. You’ve probably clicked that little “x” on the digital ad that popped up on your screen while you were trying to read a recipe for gluten-free kale burgers. You’ve switched the dial…
Talk to Me Goose: The Importance of the Marketing-IT Relationship in the Digital Age
A long time ago, in an office far, far away, marketing and IT departments inhabited very different worlds. In one corner, you had the marketers – the swashbuckling, right-brained Don Draper’s and P.T. Barnum’s of the world. In the other corner, you had the IT wizards – the hermit-like, code-speaking masters of the server room.…
The Delightful Pandering of Honda’s Skeletor Ad
The holidays have come and gone but we thought we’d revisit a campaign that had amazing reach! Everywhere you turn during the holidays, you’re inundated by advertisements for everything from vacuum cleaners to vacation homes. The message is the same: “Product X would make a GREAT holiday gift!” The competition for eyeballs – across digital,…