5 Easy Tactics to Reach Brand Enthusiasts
Do you own a gadget that you can’t wait to tell all of your friends about? Are you quick to recommend your favorite restaurant or a film you enjoyed to anyone who will listen? If so – to paraphrase the late Jeff Foxworthy – you might be a brand enthusiast. Brand enthusiasts are more than…
Is Anyone Watching This? – Video Ads and Viewability
In the beginning of this millennium, around when the DVR became ubiquitous and the Internet realized its potential as the platform for content delivery, the television ad was pronounced dead. The perpetual march of technology, combined with a growing distrust for traditional advertisements, was implicated in the TV ad’s demise. The death certificate, however, was…
How Design Consistency Builds Brand Recognition.
There are many factors that go into creating a widely recognized brand. Without design consistency however, this can never be achieved. On a recent trip to visit family in Cincinnati, Ohio, my then two-and-a-half-year-old son, Teigan, crafted a perfect case study on the matter. A few days into our trip, my father-in-law came home with…