The Jacob Tyler Rebranding Guide

When & How to Rebrand

How To Take Your Company’s Branding To The Next Level

By The Jacob Tyler Agency

Every successful company needs to have a strong brand. Your brand isn’t just a logo, your brand name, or simply a piece of marketing strategy. It’s all of these things and so much more. It’s your brand’s identity. It’s the story you tell current and potential clients or customers that tells them why they should spend their money with you. It’s a central piece of the puzzle of your success or failure.

What do you do, then, when your brand isn’t strong enough or is out-of-date and out-of-touch? If this is the case, then it is probably time for you to rebrand. Rebranding, however, can be a terrifying proposition for companies to undertake. Change is rarely easy, especially ones as potentially costly and risky as rebranding.

At Jacob Tyler, we’re experts at successfully helping our clients in their rebranding efforts with years of experience and success stories on our side, and we want to share our wealth of knowledge with you! To do that, we’ve put together this helpful (and a bit lengthy) rebranding guide to walk you through the essential components to successfully rebranding.

In this guide, we will cover the essential aspects of successful rebranding strategy and execution, including:

Brand vs. Branding vs. Brand Strategy

What sets your brand apart and tells your story?

Before we dive into the ins and outs of the rebranding process, it’s important to understand what the differences are between a few things. Let’s take a look at the often confused concepts of brand, branding, and brand strategy, what differentiates each of them, and what role they play in the rebranding process.

Brand

A brand is much more than the definitions you’ll find in the top search results of Google. It’s not just a mark or a logo or a name. Branding is everything a business, organization, or entity does.

Your website experience is your brand. How your receptionist answers your phone is your brand. The condition of your bathroom is your brand. A brand is the thread that runs through every piece of your business. This is why a brand is so important.

defiition of a brand

If you want someone to know what you stand for, it should be displayed in everything you do, spoken or unspoken, written or unwritten, explicit or implicit. We love it when we see a 100% effort to get brand right, and we’re over the moon when clients get it.

Branding

This one is a little more cut and dry. Branding is all the ownable, identifiable marks that make an organization stand out in the product landscape.

Good branding has the ability to bring a brand name to mind even when the name isn’t present. It’s a look, a tone, and a feel, and even a sound—everything that is uniquely your brand. For example, that sound when your Macbook starts up? Branding. The way the Apple lights up on the lid? Branding.

definition of branding by jacob tyler

You’ve probably got this one down. Let’s move on.

Brand Strategy

Brand strategy uses the above points and creates a framework that lays out the who, what, when, where, how, and why of your organization’s communication of its identity.

Just as it is with a communication strategy or social strategy, brand strategy is the roadmap that allows you, your employees, and your partners to build equity in the way you want it to be built. It’s an absolutely critical piece of building something meaningful and for the long haul.

jacob tyler rebranding strategy

Creative Processes

Discover. Plan. Build. Launch.

Every brand has a unique story to tell. Your story drives every marketing and creative move for a strong brand and digital strategy. Your story should build your brand from the ground up. For that to happen, there needs to be strong creative processes in place to translate your brand’s story into tangible branding.

For a more customized approach, Jacob Tyler will hand select a team of experts and trusted partners for additional support throughout the process including digital search engine marketing and back-end technical support for a complete and focused campaign strategy.

Our Process

jacob tyler rebranding process

Identify Challenges

We start by exploring the primary challenges for your business or industry. This is key for us to understand where we need to go with the remainder of our process. Only by understanding what challenges your brand faces can we see where our destination lies.

With challenges identified, we can then develop cutting-edge solutions through a strategic process where we will discover, plan, build, and launch a custom-tailored brand experience to grow your business.

Discover

This is the most important stage of our rebranding process here at Jacob Tyler. The most important part of our relationship with a new client is getting to know them. We often tell clients we will never know their business as much as they do, but the closer we get, the better our creative will be. Furthermore, we will be able to deliver creative more efficiently and effectively.

Our research isn’t just academic either. We take the time to get to know our clients and their business in person. We don’t just want to know facts or tidbits about what they do. We want to know how their business feels, and we aren’t afraid to roll up our sleeves and get our hands dirty to do so. Sometimes literally!


“We spend a lot of time with our clients initially to get to know them. For example, when we did the rebrand for NuVasive, a 2.5 billion dollar medical device company, our team actually did cadaver training in their San Diego corporate headquarters.

We did this to help understand how their innovative spine technology was implanted and how doctors were trained to do so. It was helpful in how we thought about the brand moving forward.”

-Les Kollegian, CEO & Chief Creative Officer

Plan

Every client strategy is custom and the plan is developed: first, based on the specific target market and, second, by the budget. We choose what we feel the most effective strategy will be and then go from there down the line based on the client budget.

Build

With our strategy approved and budgets in line, we bring our cross-departmental team together to kick off the build process. At the ground level, we create a timeline that lays out expectations for progress and when our client can expect deliverables that need approval leading all the way up to launch. Our strategists, creatives, and account executives then get to work with our developers, social media team and digital media team to start the rebranding process as it relates to each form of media.

Launch

As we reach the end of the build stage, our clients have provided comprehensive feedback and we’ve agreed upon our strategy, creative assets, campaigns, as well as key performance indicators and benchmarks for reporting. The launch date we laid out in our timeline marks the official launch of the rebrand. But the work isn’t done when we press “go.” In fact, it’s really just beginning!

Upon launch, we test everything that can be tested to make sure it’s working properly. Whether that’s a website, an interactive trade show booth, digital display ads, social media campaigns or something else entirely, we triple check to make sure every single thing is built properly, working as we promised, and in a way that delivers results for our clients. This process can take anywhere from hours to a couple of weeks depending on the size and scope of the rebranding project.

Solution

After launch, the work is not over, however. We still need to be sure the project is truly a solution to the challenge we set out to solve. To do that, we find the best metrics to gauge the success of the project, not only right now at the client’s current scale but in the future as the client grows as well.

Once we have tested our creative and solutions, we modify until we hit the right conversion, Cost Per Lead (CPL) and Cost Per Acquisition (CPA) for the specific project. Experimenting and adjusting post-launch until you have the answer is essential. No rebranding project should be assessed with the same metrics you have used before just because they worked on previous projects. You need to find the right one for the individual brand and project. Just as every brand is unique, so is every project.

This adaptability needs to continue as your company grows, as well. Continuing to find new solutions as your company grows is key. Ideally, your rebranding project will foster continued company growth, and your solutions and metrics used to gauge success might need to adapt and grow along with it.

Marketing Strategies

Developing successful brands by creating detailed and impactful solutions that reflect the visual soul of your business.

A successful rebrand does not look the same for every company or project. Depending on your specific industry, client base, size, goals, or countless other factors, there are a wide variety of marketing strategies that might be important for you to be truly successful. That is why it is important to understand the entire spectrum of marketing strategies and how they play into your rebranding efforts.

rebranding marketing strategies

At Jacob Tyler, we categorize these strategies into a few distinct categories: Insight & Research, Visual Communications, User Experience, and Design & Development. Let’s take a look at these categories, how they play into your rebranding efforts and the specific strategies that make up each category.

Insight & Research

Successful rebranding requires thoughtful, disciplined, and creative strategies to move them forward. Our extensive analytical and strategic methodologies provide a strong foundation to build a unique brand experience that will drive results for your business.

Insight & Research Services:

  • Brand Architecture
  • Brand Standards Guide
  • Focus Groups
  • Positioning
  • Brand Audit
  • Brand Tone + Voice
  • Messaging
  • Style Guide Design
  • Brand + Product Naming
  • Competitive Analysis
  • Market Research
  • Technical Audit

Visual Communications

Visual communication is paramount to your brand’s success. Be it logos, signage, packaging or digital displays, We craft eye-catching designs across all mediums that engage, excite and ensure your brand’s message is communicated with a single glance.

planck before and after logo by jacob tyler planck before and after logo by jacob tyler[/caption]

Visual Communications Services:

  • Logos + Corporate
  • Identity
  • Environmental Graphics
  • Packaging Systems
  • Marketing Campaigns
  • Printed Collateral
  • Tradeshow Booths
  • Annual Reports
  • Outdoor Advertising
  • Advertising Campaigns
  • Direct Marketing
  • Media Planning
  • Content Writing + Editing
  • Photography Direction
  • Public Relations Services

User Experience

Technology is constantly evolving, and your brand must evolve with it to remain successful. We ensure that your brand anticipates what’s next and remains relevant. We monitor your digital presence and implement a flawless user experience that increases engagement with every click, tap or swipe.

User Experience Services:

  • Wireframes
  • User Interface
  • Site Architecture
  • User Flows
  • User Testing
  • Statistics Analytics
  • Prototyping
  • Customer Journey
  • Information Architecture
  • Content Strategy

Design & Development

With a mobile-first mentality for the front-end and a flawless CMS on the back-end, our award-winning websites put our customers first. We create intuitive, simple, and engaging experiences for all users, on any screen size—and from any device.

Design & Development Services:

  • Web Design
  • Online Marketing
  • Email Marketing
  • SEO
  • Responsive Development
  • CMS
  • Online Advertising
  • eCommerce
  • Mobile Apps
  • Video Direction

Website Management

Stay true to your brand’s story.

The website is quite often a consumer’s (or business’s) first impression of your brand. This is where you have 3 seconds to pull the visitor in with an effective message or brand story. It is a make it or break it moment in many ways because if a user leaves, a very small percent ever return. Thus, it ends up in a loss of sales and brand equity.

tghe role of website management in rebranding


“It is extremely important that brands stay true to their story and continually evolve online to create and deliver messages that resonate to their audience.”

-Les Kollegian, CEO & Chief Creative Officer

Successful Trends

Harnessing trends that are sound and the right direction for our clients.

Harnessing trends can be monumental toward effectively rebranding your company. But how do you know which trends are worth jumping on and which ones are just a flash in the pan? Even once you’re sure a trend is a successful one, how do you use it to your advantage without the whole thing seeming forced?

In Touch With the Right Trends

These are questions that brands will likely struggle with for the rest of time, especially in our world where social media is ubiquitous and more and more importance is placed on how viral something is or what’s trending right in that moment.

However, not all trends are worth the effort, and this is something especially vital for brands undergoing the rebranding process. After all, few things can instantly make a brand seem more out of touch than unsuccessfully trying to jump onto a current trend.

There’s nothing less cool than obviously trying to look cool. Even worse, if you’re not careful this can even lead to serious PR headaches if you’re too eager to ride a trend without fully understanding the full context.

Flexible and Ready To Pivot

That said, successfully harnessing the right trends and technology for your brand and message can be a gamechanger for your rebrand. We are constantly keeping our eyes open and our ears to the ground to identify when it’s time to shift and try something new, and when it’s better to wait and see or hold off entirely. This flexibility combined with our team’s vast experience and expertise makes us the perfect partner.


“We look at trends and technology with an open mind, and we are always ready to pivot if it makes sense for the client and we believe it will create positive brand equity and increase sales.

With that said, we are not the people that line up for the new phone at the Apple store. We like to make sure the platforms and specific trends in any marketing capacity are sound and the right direction for our clients.”

-Les Kollegian, CEO & Chief Creative Officer

Avoiding Common Pitfalls

Experience makes all the difference.

Communication is Key.

The biggest common pitfall lies in communication with any agency. This is both external and internal. We use a collaborative project management software tool that helps us maintain great communication with our clients globally and keeps a record of conversations. We are painstakingly over communicative and that always creates better experiences.

Attention to Detail From Top to Bottom

The second biggest pitfall is that the big agencies have the Creative Director go to meetings (usually with 15+ years experience) to engage and close contracts. After the deal is signed, the project is handed off to juniors to work on the project. This is a great way to get the most profit, but also a recipe for disaster. We can tell you from experience– which is why we don’t do it.

Keeping Everyone on the Same Page

Here at Jacob Tyler, we have learned from our experiences and mistakes, and use that knowledge to avoid these common pitfalls that brands and agencies fall into during the rebranding process. Simply put, if you want to successfully rebrand, there needs to be great communication and attention to detail from the very top all the way down—between people within your company, at the agency you have hired, and the two sides working together. Everyone needs to be on the same page.

“We have people on our team with over 25 years experience (including me). It makes a difference.”

-Les Kollegian, CEO & Chief Creative Officer

Budget Forecasting

Doing whatever it takes to make sure the client has a great experience and make a return on their investment.

We will do whatever it takes to make sure the client has a great experience and make a return on their investment with us. We aren’t designing for designers or to get awards, but we are designing for the business. Our creative has to work.

Our client’s success is always the number one priority. This attitude drives us to find the right strategy for the client’s budget. We leave our egos at home and, instead, find the right solution. It doesn’t have to be flashy, it just has to be correct.


“From a marketing perspective, if I need to hire a guy to spin an arrow outside of the business, it sounds cheesy and ridiculous. But if it increases the daily revenue of that location 60%, is it worth it? I think so. I guess we won’t win any innovation awards for that specific tactical execution, but we don’t care.”

-Les Kollegian, CEO & Chief Creative Officer

Scalability

Always looking toward the future in order to build the right campaign—one that is solid, engaging, and will stand the test of time.

Everything we do from a marketing and creative execution standpoint always start with us thinking of scale. We spend a lot of time thinking about the future in order to build the right campaign. We don’t just want your rebranding efforts to be successful right now; we want them to be successful for years to come. As your company grows, we want our efforts to grow along with you.

scalability of rebranding

By the same token, we don’t want anything we do to feel dated after just a couple years, and neither should you. This is why we don’t chase concepts that are trendy just for the sake of doing so. We look at concepts that have stood the test of time and apply them to everything we do. We want to help you rebrand in a way that works today, next year, five years from now, and beyond.


“We don’t want our marketing to be “trendy”, we want it to be solid and engaging and, much like a song from AC/DC, stand the test of time.”

-Les Kollegian, CEO & Chief Creative Officer

Branding Guidelines

Consistent and Unique.

Successfully rebranding a company does not only require high-level creative product across multiple processes. It also requires a strategy and a set of cohesive principles. This is where branding guidelines come into play. The right branding guidelines are fundamental not only for rebranding, but for all future brand growth, scalability, marketing strategy, and brand success as well!

rebranding guidelines

The best brand guidelines go beyond a simple set of rules. They are more than color palettes or font choice. They are integral building blocks to a brand’s very identity. They create a full brand experience that customers, clients, and the public at large engage with before, during, and after their direct interaction with the company itself.

Case Studies

We win as a team or we don’t win at all.

Here at Jacob Tyler, we are incredibly proud of the work we do helping our clients successfully rebrand, and we aren’t afraid to show it off. After all, we can talk about our work all we want, but we think it’s better to just let it speak for itself.

rebranding case studies

San Diego YMCA | Invigorating an Online Community

See the full case study.

How Rebranding Can Improve ROI | A Case Study

“When we were chosen to redesign the San Diego YMCA online, we were thrilled for such an amazing and important opportunity. The San Diego County YMCA needed an efficient way to engage its growing and increasingly diverse audience – including online purchasing. We answered the call, building an intuitive cyber experience and eCommerce presence for the YMCA’s 17 San Diego County locations.”

Open for Business

Launching an online store is exciting. Launching 17 online stores simultaneously is downright thrilling. We pulled it off, and the results were eye-opening with online sales doubling almost immediately.

Design Without Boundaries

In the digital age, engaging with customers requires being where – and when – they are. Our device-agnostic design created a seamless online experience across all devices from mobile to desktop that made it simple for the YMCA to stay connected to its members 24/7.

CarnoSyn

See the full case study.

Bigger, Faster, Stronger

CarnoSyn®, a patented beta-alanine supplement that helps athletes reach peak performance, has been a crucial ingredient in sports nutrition formulas for years – but it had never been marketed as a product. The brand’s parent company NAI tapped Jacob Tyler to introduce CarnoSyn® to the world.

Digital Approach

Jacob Tyler serves as an integrated design and marketing partner, working closely with the CarnoSyn® team. Together, we produced multiple digital campaigns that included website landing pages, message development, video production, media buying strategies, and a robust social media campaign. Each campaign was focused on educating the fitness enthusiast and athlete audience on the benefits, uses and proper dosing of CarnoSyn®, and generating leads for retailers that sell the product as part of their sports nutrition formulas. The campaigns were wildly successful, making CarnoSyn® a known name in the fitness world.

Lead Generation

We created landing pages optimized to generate leads and position CarnoSyn® as a leader in the industry.

Advertising and Social Media

With Jacob Tyler’s social, mobile, and web advertising, the initial campaign generated over 39,000,000 ad impressions with an average Click-through rate above 0.60% and an average cost per click of $.19 in phase one. Two more campaigns are currently in motion.

The Gains

71%

Increased average website visits per day from 90 to 2,200 visits per day with 71% of traffic being first-time visits to CarnoSyn.com.

32%

Generated over 1,280,000 video views of educational content with an average View Through Rate of 32% (Average TrueView VTR are between 5% to 10%).

50%

Improved View through rate of TrueView to 50%+ which lowered Cost per View down to an average between $.03 -$.04.

The Importance of Choosing an Agency

We don’t just want to be your agency. We want to be part of your team.

Before going through the rebranding process, one of the most important steps you need to take is choosing an agency to partner with. This is vital to the process for a variety of reasons. Choosing the right agency to partner with is a relationship that not only steers the entire rebranding process, for better or worse, but can make all the difference between success or frustration.

This is not a place where you want to make a bad choice of trusting the wrong person. It would be similar to building a house without a floor plan.

The agency should be experienced. Not just in the specific business vertical, but in general. Everyone at Jacob Tyler, from full-time employees, to freelancers, and vendors, have 10+ years of experience as a requirement. This ensures not only the best strategic thinking for our clients but also a great experience.


“We pay more for the staff, our clients pay a little more for the work, but the outcomes are worth it.”

-Les Kollegian, CEO & Chief Creative Officer of Jacob Tyler

Don’t Just Take It From Us

Listen, we’re proud of our work at Jacob Tyler, and we aren’t afraid to say so. We understand, though, that compliments mean more when they come from someone else. Fortunately, we have a track record to back up what we have to say about our work!

Clutch, a leading platform for unbiased reviews of B2B service providers, lists Jacob Tyler not only as one of the top branding agencies in San Diego, but among the best branding agencies in the nation as well! We take this as a huge honor and are proud to be included on this list by Clutch, especially considering the process they use.


“We really respect the vetting process Clutch requires for authentic reviews and it saves a lot of time for our clients who don’t always have the time to get on the phone with our prospects.”

-Les Kollegian, CEO & Chief Creative Officer of Jacob Tyler

So don’t just take it from us. Here’s what people we have worked with have to say about their experience partnering with Jacob Tyler for their rebranding efforts.


“Before we engaged Jacob Tyler, our image had undergone so many revisions that the brand became diluted. Jacob Tyler helped us create a uniform brand identity that our company can rally behind. A few subtle changes by Jacob Tyler have boosted team morale and cooperation dramatically. We’re now proud to put the company name on the side of our office building.”

-Brendan Smith, CEO of Motive Interactive

“Jacob Tyler’s rebrand has contributed to a significant growth in business year over year.”

-Erik Mueller, President & CEO of Grasp Technologies, Inc.

“I was very impressed with their level of creativity and communication. I don’t have very much technical experience, so Jacob Tyler effectively discussed the project on my level, which I really appreciated. Additionally, they were extremely receptive to feedback and made changes with minimal pushback. The added layer of visibility we get from our website has generated an estimated $4 million in top-line revenue for our company.”

-G.A. Bartick, President & COO of R3 Consultants

 

We promise we didn’t just cherry-pick the reviews we wanted you to see. We invite you to go take a look at the rest of them over on our Clutch profile and see what our clients think of our work for yourself.

Professional Ghosting: The Disrespectful Art of Prospects & Clients Going Dark.

Recently I was sent an email from Robert Glazer, Founder & CEO, Acceleration Partners (included below) that is something I have been thinking about writing about for a while now. He beat me to it and frankly did a good job. This year alone… and yes, it’s only March, I have submitted three proposals that were requested by prospects with no response. As well, I have submitted four others to clients and prospects that I had to follow up several times before getting a response. In every case, I had a good conversation and was told how the project was a priority for the organization. It is really unprofessional and disrespectful… do they not realize it? It’s not like these were quick emails. These were comprehensive proposals that took multiple conversations with my team and hours to put together. Please just let me know your not interested if that’s the case and value my time. Also, please take the time to let me know why. I HAVE had many clients and prospects do this and it is extremely valuable feedback.

Robert also mentions an article by Adam Grant that I disagree with. Adam says “ignoring someone’s email is an act of incivility and how none of us are really too busy to respond”. I think there are cases where this does not apply. For example, I get approximately 150-200 “sales” emails each week asking to partner with Jacob Tyler Branding Agency . If I were to take time to acknowledge and respond to everyone of these, it would take at least an hour per day… which is frankly wasted time. I would rather be supporting my team and clients than responding to unsolicited requests.

Anyway, here’s the article from Robert below as reference.

As a professional services firm, prospective clients often ask members of our team to provide detailed proposals, estimates and supporting materials as part of their evaluation process. While there’s no guarantee we will get the work, fulfilling these requests takes time, energy and resources, something that most prospects value and appreciate. However, over the past few years, I’ve noticed a rise in professional “ghosting.”

Ghosting has become part of the dating nomenclature. Apparently, it’s the practice of ending a personal relationship with someone by abruptly – and without explanation—withdrawing from all communication with them. People with avoidant personality types seem to think this approach is faultless. But in reality, it’s just rude and disrespectful.

The fact that ghosting seems to be on the rise within professional interactions is disappointing. As mentioned above, we have seen our fair share of prospective clients suddenly stop all communication after we submit proposal information to them. Ironically, but maybe not coincidently, it is often been the ones who asked us to do the most work on the shortest notice who don’t have the decency to follow-up or reply.

I have also read a number of articles about the growing practice of ghosting in recruiting, whereby candidates who take the time to come in for an in-person interview never hear from the company again. Not only is this tremendously unprofessional, it may be psychologically damaging as it leaves the candidate to wonder if they did something wrong or offensive rather than it being because the hiring team just decided to go in a different direction.

If you have been practicing ghosting in any part of your life, it’s time to stop. Here’s why:

Ghosting is disrespectful; disrespect creates ill will and distrust that is often irreparable. It also provides fodder for others to say negative things about you or your company via a public forum.

It’s a small world out there. You never know when your ghosting may come back to haunt you. We’ve even had people apply for a job at our company and forget that they ghosted us in some way years before. Similarly, candidates who have been ghosted are highly unlikely to say good things about you or your organization out in the marketplace or on review sites. And they will never be a customer.

Being avoidant and indifferent in your communication is a bad look. It conveys cowardice and disregard.

Adam Grant recently wrote a great article on why he believes ignoring someone’s email is an act of incivility and how none of us are really “too busy” to respond.

If you care about someone or have used their time, have the courtesy to get back to them, even if it’s uncomfortable because the response isn’t positive. I’ve always found that people can handle the truth when it’s given respectfully.

The point is, be excellent in everything you do, even in how you learn to turn people down or say no. Taking this a step further, I’d suggest you actually go out of your way to respond to anyone who reaches out to you.

Years ago, I made the decision to try and respond to anyone who writes a personal note to me, even though my response is often a polite “no” to most requests for my time. Simply taking the time to reply and show respect for their time reflects my personal brand and our company’s values. Often, the person is both thankful and surprised to hear from me, meaning that I have exceeded their expectations.

If you ask for or use someone’s time or energy, respond back to them. Don’t burn your bridges by ghosting.

San Diego Web Design by Jacob Tyler

How to Boost Facebook and Instagram Posts The Right Way

First, A Disclaimer

You know how you’re not supposed to use the boost button on the social platforms, specifically Facebook and Instagram, because the management and resulting data doesn’t live in the Ads Manager? That’s still a thing. So when we say boost, we mean promoting your organically posted content through Ads Manager. It’s best to have your data in one place for both ease of management and analysis.

Why you need to boost posts

This is pretty simple. If you have a lot of content that you’re sharing that is distinct from your more direct-response-based or brand-boosting social ads and it’s hanging out in organic-no-reach limbo, then you’re definitely not reaching your full audience.

We know Facebook has low organic reach and we know that Instagram is not much better, so it makes sense that you want to get your content in front of the people that follow you. They did already indicate an interest in you by following in the first place, you know. That’s why you need to boost. Capiche?

What objective you should use

Again, don’t confuse your boosted content with your social ads. The point of posting something to social organically is often to reach people with a message or a variety of messages depending on your posting frequency and cadence. Sometimes that message is to click a link or do something other than read, like, or comment, but you should think like a real person thinks and post like a real person posts — with the intent of  FIRST getting a message across about something worthy of being consumed. Make your message so good that the natural next step is for the reader to seek a deeper relationship through whatever means they find necessary, be it reading more posts, clicking to your website, or sharing your content with their friends.

What we’re getting at is that you want as many of your fans and followers to see your content often to keep your product top of mind. And you want them to interact with it. That’s proof they like what you have to say. So the short of it is that you should make your objective on your boosted posts either reach or engagement — save the traffic and video views objectives for social ads. (And keep this in mind, the optics of a highly-engaged post say a lot to the potential viewer.)

What content should be boosted

Ok, there’s a chicken and egg issue here. One one hand your best organic content has proved itself to be worthy of recognition, which makes it prime for boosting (and cheaper per result). On the other hand, you may have some strategic messages that you need your followers to see. Maybe you want to tell them about a sale, a change, or a message that will help them become more knowledgeable about your product. Based on your budget, you can do both or can go either way. But in our view, if you only had $100, you should pick the strategic message over the high-performing content 10 times out of 10. (If you’re really crafty your strategic message could be the high performing content. That’s a real win-win, you sly dog, you.) It’s better to get that one key message out than your top performing post that was of a meme that barely related to your brand.

So there’s our two cents. Boosting makes sense but only if you put a sound strategy behind it. Leave it to chance and you’re pretty much trying to steer a rudderless ship.

Want us to help you boost? Give a shout!


San Diego Branding Agency – Jacob Tyler

How Leading Branding Agencies Create a Consistent Brand Identity – Plus, The Top 25 Branding Agencies, According to DesignRush

NEW YORK (PRWEB) FEBRUARY 21, 2019

A consistent brand presentation across all platforms can increase revenue by up to 23 percent.

However, a brand has many visual and emotional components. Therefore, crafting a consistent identity can be difficult for businesses.

DesignRush.com, a B2B marketplace connecting brands with agencies, discovered how the best branding and rebranding agencies build unified brand identities across many channels. These strategies help growing companies capture consumers, increase awareness and recognition, and ultimately improve revenue.

The top 5 ways that branding agencies create a successful brand identity are:

1. Create A Brand Strategy

About one-third of consumers have a specific brand in mind when they begin shopping.

By creating a brand strategy before beginning the actual branding process, experts can pinpoint valuable audiences and ensure that the brand becomes recognizable and trustworthy to them. This will empower consumers to have that brand in mind when they set out to make a purchase.

Building a brand strategy includes tasks such as:

  • Conducting market research
  • Defining the target demographic
  • Determining goals
  • Writing the mission and core values of the brand
  • Creating a brand book that outlines brand guidelines
  • And more!

2. Design A Logo

Studies show that color improves brand recognition by up to 80 percent – and when coupled with a strategic logo, this visual moniker can be the key to brand visibility.

Thus, branding agencies often design a logo that aesthetically embodies a brand’s products, services, mission and values early on in the branding process. Although a logo is not the only branding element, it is often the most highly-recognized.

Successful logos have a few key design qualities. They are often:

  • Simple and scalable
  • Modern yet timeless
  • Responsive for all digital screen sizes
  • Memorable and have strong brand relevance

3. Name The Brand, Products & Services

Although brains process visuals up to 60,000 times faster than words, every brand, product and service needs to be named in accordance with the overarching brand identity.

Successful brand or product names should be:

  • Short or simple
  • Related to the key mission of the brand
  • Easy to pronounce

4. Brand The Website

Strong branding on multiple platforms can improve brand visibility by up to 4 times – but a website is perhaps the most important platform.

The best branding agencies take the time to properly brand professional websites. Well-branded sites typically have:

  • The logo in the top-left corner of all web pages, which leads back to the homepage
  • Large, easily readable font
  • A consistent color scheme that matches other visual collateral
  • Intuitive navigation
  • Strategic landing pages that match brand goals
  • And more!

5. Roll Out The Identity On Other Platforms

There are a near-infinite number of digital platforms and interfaces that businesses must brand in order to properly present themselves to their target audience.

Therefore, they must also roll out the brand on other channels, including:

  • Social media
  • Marketing campaigns
  • Graphic and print designs
  • Packaging designs
  • Email newsletters
  • Video marketing campaigns and commercials
  • Advertisements
  • And more!

“Branding is perhaps the most important thing a growing business could do to achieve long-term success,” says DesignRush Founder and Executive Director Gabriel Shaoolian. “You never know where consumers may see your brand or what emotional connections they could develop and when. Therefore, brands need to take the time to build a truly unified persona for their brand and distribute that on each and every possible medium.”

DesignRush’s Agency Listing section features the top local and global branding companies. Some of the top branding agencies from around the world include:

1. Art Fresh Inc.

Art Fresh is an award-winning full-service branding studio, focusing on marketing strategy, brand design, marketing communications, building brands and managing them effectively. They provide premium-quality creative design that includes logo design and corporate identity, print advertisements, label and packaging design, brochure design, responsive web design, and various other promotional services to help businesses capture a strong position in the market.

Visit Art Fresh online at https://www.art-fresh.ca/

2. Baldwin&

Baldwin& is a full-service e-commerce agency with offices in Ghent, Belgium, and Cluj-Napoca, Romania. Brands that are looking for a professional partner to help them develop, design and promote their webshop can tell Baldwin& what they’re after and the agency will make it happen, from A to Z.

Visit Baldwin& online at: http://www.baldwinand.com/

3. Brands to life

Brands to life® is a Melbourne-based branding agency working with local, national and international brands. Their branding, advertising, and digital thinking have launched brands, intensified engagement, gotten more bums on seats, achieved more clicks and bigger donations, increased awareness and boosted sales. They breathe new life into brands to create, refresh or re-position them. Brands to life finds simple truths and creates authentic brand stories and unique, memorable identities.

Visit Brands to life online at: https://www.brandstolife.com.au/

4. Bulldog Studio

Bulldog Studio has a team of graphic designers that develops print projects, branding and packaging projects. Their added value is tangible because they have direct feedback from their clients throughout every step of the process.

Visit Bulldog Studio online at: http://bulldogstudio.es/

5. Catchword

Catchword is a dedicated brand name development firm that has been them industry-leading product, service and company names since 1998. Clients hire and rehire Catchword because they view naming not just as a creative exercise but as a critical component of brand value. Sure, they come up with cool names (some would say super cool), but not before Catchword has a profound understanding of each client’s business and branding objectives.

Visit Catchword online at: https://catchwordbranding.com/

6. Cleverbird Creative

Cleverbird Creative is an 85+ time award-winning web design and digital branding firm based in Chicago. They create beautiful and effective websites for startups, Fortune 500 companies – and everyone in between. Cleverbird Creative marries performance and beauty, with most of their sites not only winning design awards but also seeing an increase in sales, leads, and traffic by an average of 450 percent.

Visit Cleverbird Creative online at: http://cleverbirds.com/

7. ElephantMark

ElephantMark is a full-service website design and branding agency located in Lakewood Ranch, Florida. They build brands from the ground up by creating unique brand experiences and brand strategies. ElephantMark crafts unique brand strategies and helps small and large businesses alike to reach new audiences. A typical scope of work could include a brand audit, brand naming, brand identity design, a brand strategy manual, a website, signage design, advertising campaigns, and more.

Visit ElephantMark online at: https://www.elephantmark.com/

8. Erretres, The Strategic Design Company

Erretres, The Strategic Design Company, is a branding and digital consultancy firm based in Madrid and working internationally in Europe, America, and Asia. Their work is characterized by human-centered and technology-infused design solutions, as well as business innovation and strategy. They are specialists in the simplification of complex problems in order to create identities which bring value to brands and end users. Erretres teams up with their clients at all stages of the process, offering methods and solutions tailored to the particular needs of each project. They are unique, offering both branding and digital international expertise.

Visit Erretre, The Strategic Design Company, online at:  http://www.erretres.com/

9. GKV

GKV is celebrating over 35 years of creating advertising, direct marketing, branding, digital and social media campaigns on behalf of their clients. GKV’s success is rooted in their ability to create and execute breakthrough strategies for companies and organizations that are out-spent in their categories. GKV and its clients succeed by challenging the category status quo. On the clients’ behalf, they have created advertising initiatives that have succeeded consistently in the marketplace and in industry award competitions by demonstrating thought leadership, emotional power, and confidence.

Visit GKV online at: https://gkv.com/

10. Jacob Tyler Brand & Digital Agency

Jacob Tyler Brand & Digital Agency is an integrated brand experience agency. They deliver creative experiences and marketing strategies that amplify each brand’s reach, breed customer loyalty, and drive business growth. Everyone thinks they are innovative. Everyone thinks they offer solutions. But Jacob Tyler Brand & Digital Agency helps brands to kick clichés to the curb and focus on exactly what they want to solve for their specific audience — and after over 18 years in business, they’re really great at it.

Visit Jacob Tyler Brand & Digital Agency online at: https://www.jacobtyler.com/

11. KRV Guru

KRV Guru is comprised of a young, energetic, creative and passionate “MARTECH” team who loves what they do and – most importantly – who they work for: Brands. They are known as passionate and crazy marketers in search of innovation. KRV Guru believes that “Marketing is Mathematics” and that they know the right formula to get an answer.

Visit KRV Guru online at: https://www.krvguru.com/

12. Launch Digital

Launch Digital is a creative design and marketing agency working with clients of all sizes and in all sectors. They understand that every brand and project has different values and audiences. Launch Digital has a very powerful in-house creative team with young, fresh designers led by strong marketing directors and management. Their talent and experience produce creativity that is capable of delivering impressive design work for all business types. Launch Digital looks at all of their client’s entire marketing efforts, suggesting amendments and implementing changes with the goal of growing brands, products, services, and market share to give a great return on investment and ultimately increase profit for their clients.

Visit Launch Digital online at: https://www.launchscotland.com/

13. Massive Media Inc.

Massive Media is a branding and experience design agency for companies with ambition. They partner with solution-focused organizations to achieve clarity, effective messaging and the technologies needed to thrive in the wild. Whether the end product is a revised brand, a digital advertising campaign or a new website, Massive Media’s approach centers on deep cultural insights, clear strategic direction and the power of human expression.

Visit Massive Media online at: https://engagemassive.com/

14. MESH

MESH exists to create connections and loyalty to brands. They are an independent award-winning creative and strategic agency with over 15 years of success. MESH works with clients ranging from Fortune 500 companies to startups, all of whom are ready to grow and transform their brand. MESH has proven expertise in brand building, strategic account leadership, advertising, creative services, public relations, and traditional and digital media. MESH has provided professional and creative solutions to clients in a wide variety of industries, including Visit Baton Rouge, Louisiana Workers’ Compensation Corporation, Mississippi Aquarium, and more.

Visit MESH online at: https://www.meshbr.com/

15. Milestone Creative Ltd.

Milestone is an independent creative agency that builds close, long-term relationships with clients to grow stronger brands. They believe in the benefits of applying creativity to business. It’s why Milestone started back in 1995 and it continues to be their driving force. From ownable branding to using digital channels more effectively, it’s the creative spark that makes strategy come alive. They develop compelling propositions, competitive positioning, and memorable creatives to help brands make a deeper, lasting connection with customers. Milestone Creative enjoys working with a broad base of clients from both the B2B and B2C sectors. They can provide strategic brand consultancy, integrated marketing campaigns, packaging design, and more.

Visit Milestone Creative online at: https://www.milestonecreative.co.uk/

16. Murmur Creative

Murmur Creative is branding, packaging, and web agency that specializes in the food and beverage industries. Murmur’s goal is always to elevate the businesses and organizations they work with and enrich communities through their work and their relationships. Murmur Creative loves working with like-minded organizations that believe in a holistic approach to branding and design. They are strategists. They are partners. And they are dreamers.

Visit Murmur Creative online at: https://murmurcreative.com/

17. Namestorm

Namestorm has been in the market of business naming consulting since 2005. They have advised startups, medium-sized companies, and well-known companies on their name search and helped them create or find their desired name. Namestorm specializes in naming. This means that they do not offer a wide range of services but are exclusively devoted to professional naming. However, they do branch out. For example, they founded NameRobot, a portal with many unique tools for do-it-yourself naming. With more innovations and cooperations in the field of naming, they continue to strengthen their leading position in their area of expertise.

Visit Namestorm online at: https://www.techliance.com/

18. Nuu

Nuu is a hub for strategy, design, and innovation. Their people lead the charge — a team of strategic thinkers who conceptualize and create in combinations of design, code, culture and unique brand stories. Each of their clients has something to share. Nuu finds it and gives them what they need to tell the world.

Visit Nuu online at: https://nuu.co/

19. Percept Brand Design

Percept is a design agency in Sydney. They specialize in branding, packaging design, print communications, advertising, website, and digital design.

Visit Percept Brand Design online at: http://percept.com.au/

20. Slice Design

Based in London, UK, Slice Design is a branding and packaging design agency that has helped consumer brands grow and get noticed since 2004. They like to think of themselves as a challenger to the larger agencies. As the name suggests, Slice Design cuts through jargon with their flexible, no-nonsense approach and down-to-earth attitude. From their studio in London, Slice Design works for clients around the world, including big household names and small startups, challengers and leaders. Whether a big brand re-design or simple packaging update, Slice Design is proud to remain flexible, refreshingly honest and wholly independent.

Visit Slice Design online at: http://www.slicedesign.co.uk/

21. South Made

As digital marketing evolves, so does South Made. What started as a boutique web design firm has grown into the one-stop shop that is now South Made Marketing. Collectively, they have a background in business management, web design, graphic design, photography, creative writing, social media, sales and marketing. South Made builds brands digitally through marketing, web design, graphic design, branding, strategy, social media, SEO, pay-per-click advertising, videography, photography, consulting, and more.

Visit South Made online at: https://southmade.com/

22. Startling Brands

Startling Brands is an agency full of branding and marketing specialists that work globally with industry-leading, innovative, purposeful companies and institutions. They provide a full range of integrated strategy, brand consulting, creative, marketing and strategy development services to help their clients to create, grow and manage their brands.

Visit Startling Brands online at: http://www.startlingbrands.com/

23. Streng Agency

Streng Agency is not a typical advertising agency. For that matter, Streng is not a typical business. This is due in part to their approach to solving everyday problems as creatively as possible. That includes every decision they make. Streng Agency is contemporary and state-of-the-art in its office space as well as their approach to work. They have made it their ongoing practice to not only hire the best creative professionals that ensure experienced leadership but also individuals that are driven by finding new, provocative ways to change markets. Streng has been providing award-winning customer-generating marketing for over 30 years. During that time, they have developed a wide range of capabilities, specializing in advertising and marketing, strategy, branding, design, web development, digital marketing, and a totally integrated approach to all of these services and marketing tactics under one roof.

Visit Streng Agency online at: https://strengagency.com/

24. Tridimage

Tridimage is a leading 3D branding, graphic design and structural packaging agency in Latin America. Tridimage has creative headquarters in Buenos Aires and has account managers in Mexico, Ecuador, and Guatemala. Tridimage’s reputation attracts the attention of both established and emerging companies operating in Latin America, the U.S., and Europe. Tridimage has worked in more than 30 countries in the world, carrying out more than 7000 projects. Tridimage’s designs have won six Pentawards, three Vertex Awards, and even more accolades.

Visit Tridimage online at: https://www.tridimage.com/

25. Wegacha

Wegacha adheres to the saying “We get it.” They understand that many brands and businesses have imaginations that run wild. And they know that a good business takes time to grow. Luckily, Wegacha is ready to help brands build great things. They are thinkers, dreamers, doers, storytellers and hackers with a cause that will guide clients through this new journey into the digital world.

Visit Wegacha online at: https://wegacha.com/

Brands can view the best branding firms by rates, expertise, experience, case studies, reviews and more on DesignRush. Users can easily filter to compare branding agencies and find the top branding experts to position their business for long-term success.

About DesignRush: DesignRush.com is B2B marketplace connecting brands with agencies.

DesignRush features the top agencies around the world, including the best Branding Companies, Digital Agencies, Logo Design, Digital Marketing, Website Design, eCommerce Web Design Companies, and more.

San Diego Branding Agency by Jacob Tyler

Want to Make Your Social Marketing Stand Out? Read This.

You know what we dislike more than anything at Jacob Tyler? Boring social media marketing. OK, well, any boring marketing and advertising, but we’re talking about social media today.

Just take a look around. Boring work is everywhere. Now look at the social media marketing landscape and it’s multiplied by a million. Why is that? It’s because social media is ubiquitous and has a low barrier to entry that anyone can now become a “marketer” there. But great marketing isn’t created with an Instagram account and an iPhone X alone. It’s so much more than that. And so the result is there is an insane amount boring marketing messages online.

And although it gives us an edge, we’d much rather see great work that inspires and makes us think, “Damn, we should’ve thought of that!” We believe that great work begets great work.

That’s why we’re sharing our tried-and-true three point method (with a bonus tip at the end) for creating standout marketing for social media. Pay attention, because each bullet builds on the previous.

First, Set Objectives Before Literally Anything Else

Making an impact in the news feed doesn’t mean much if you don’t eventually make an impact on the bottom line. So you need to have a marketing objective in place that leads to tangible business outcomes. This objective is the north star that guides your strategy which then drives your tactics. If you don’t know exactly what your objective is you won’t be working with intention and purpose — and you won’t stand out to your target audience!

Here’s an example,  “Our objective is to create mass awareness for [company/brand/product] among Gen-X dads in the Ohio metropolitan market.”

Is the objective bland? Yeah, usually it is, but that’s OK because it’s 100% necessary.

Next, Know Your Audience Like They’re Family

If you’re in marketing and not clearly defining your audience, go ahead and just flush your cash down the toilet (better yet, call us). After objectives, audience is everything. You need to know who you’re talking to, why they’d care about what you have to offer, what drives them, how old they are, where they live, and so on. This is going to be very important as you continue forward because you need to know who you want your customers to be.

Here’s an example building on our objective from the previous paragraph: “Our audience are Gen-X dads in Ohio who are urban dwelling professionals with a household income of $100K+. They are weekend gym warriors who are looking for a way to maximize their workout efforts. They care about what they put into their body and want to get the most out of their adult lives.”

When you clearly define your audience you can target them with a message that resonates.

And Make Great Creative Like Your Job Depends On It (Because It Might)

Speaking of a message that resonates. You know what you want to do (objective), and you know who you want to go after (audience). It’s time for the holy grail of advertising, marketing, and communications: the creative. The words and imagery you use are the differentiator in this game. Great creative builds a bridge between your audience and your brand, and by that it helps you achieve your objectives. But it has must be memorable. If you follow this framework your marketing content will sing in a way that grabs attention and makes the intended audience think, “Just take my money already!”

Real quick though, we know we said it like it was easy, but great creative is hard. It take a lot of time and effort and a scrupulous eye for detail.

BONUS TIP!

We find that although a lot of folks know the above points, they still don’t put the effort in to doing it really well. Bummer for them. But guess what: even if they do know that stuff and even if they put it into place every time, 99% of them don’t have this capability in their social media marketing tool belt.

What’s the secret weapon? BE INSANELY NIMBLE.

That’s right. This is social media, not print advertising, TV commercials, or billboards. You’re not locked into anything for a month at a time. You have the ability to look at what’s working and double down. You can look at what’s not working and cut it. And you can do it quickly. Because time moves crazy fast online. Sudden opportunity? Take advantage. Relevant trending topics? Capitalize on it. Analyze often and optimize when you need to. It’s the only way to make sure you’re never doing boring work.

Final Thoughts

We’ve pretty much just helped you develop a framework for a social media marketing strategy that can actually work. From here you’ll just need to plug in some tactical pieces (easier said than done, we know) and get down to business. Standing out on social is hard. It takes time and effort. But use the above to guide you and we’re certain you’ll be on the right track in no time.

Hey, it’s worked for us.

Brand vs. Branding vs. Brand Strategy: What’s The Difference?

In business and marketing, the discussion around “brand vs branding” matters more than ever. Whether you’re a startup founder, executive, or marketing leader, knowing these concepts is key to building lasting value and standing out in a crowded market. Here’s what truly separates brand, branding, and brand strategy—and why getting it right fuels sustainable growth.

Brand vs Branding: Defining the Core Concepts

Brand and branding are often mixed up, but they represent very different parts of your business identity.

 

What is a Brand?

 

Your brand is how the world perceives your business. It’s not just your logo, colors, or tagline—those are only expressions of your brand. Your brand is the emotional and psychological connection people have with you. It’s what they say about you when you’re not around. Your brand forms over time through every interaction, from customer service to product quality to your reputation.

 

Companies like Apple, Patagonia, and Airbnb have built brands that go beyond products—they stand for values, ideas, and experiences that connect deeply with people.

 

What is Branding?

 

Branding is the process of shaping that perception. It’s the deliberate effort to influence how your brand is seen and remembered. Branding includes your visual identity (logo, design system), messaging, tone of voice, and every point where your audience meets your business. It’s about being consistent, standing out, and being memorable.

 

Think of branding as the ongoing toolkit you use to express your brand’s personality and values. For example, Coca-Cola’s iconic red, Netflix’s sound logo, or Glossier’s distinctive packaging all come from strategic branding.

What Is Brand Strategy and Why Does It Matter?

Brand strategy is the long-term plan for defining your brand’s purpose, promise, and position in the market. It’s the blueprint that aligns your business goals with your audience’s needs and guides every branding decision.

 

A strong brand strategy answers questions like:

– Who are we as a brand?

– What do we stand for?

– Who is our audience?

– How do we want to be perceived?

– What makes us unique?

 

This strategy shapes everything from your visual branding to content marketing, product development, and customer experience. Nike’s brand strategy, for example, focuses on empowering athletes everywhere, which drives their “Just Do It” messaging and campaigns.

Brand vs Branding vs Brand Strategy: Why the Distinction Matters

Knowing the difference between brand, branding, and brand strategy isn’t just theory—it impacts your business:

  • Brand is what you are—your reputation, values, and promise.
  • Branding is how you communicate and reinforce what you are through design, messaging, and experience.
  • Brand Strategy is your plan for growing, managing, and protecting your brand over time.

 

Businesses that invest in all three gain advantages like stronger customer loyalty, higher brand equity, and clearer differentiation.

Elevate Your Brand: Next Steps

Ready to clarify your brand, boost your branding, or build a winning brand strategy? Now’s the time to act. As experts in helping organizations define and activate their brand, we’re here to support your growth.

 

Want to discuss your brand vs branding approach or explore how brand strategy can drive your success?

Reach out to our team or contact us for a consultation.

 

Why “Stories” Will Dominate Social Media in 2019

With the announcement of YouTube Stories, Facebook’s recent shift in getting more users to view its own somewhat neglected Stories feature, and Instagram’s scandalously effective move of completely ripping off Snapchat’s Stories experience blow-for-blow, — which started this all, by the way — we thought we’d take a step back to look at why we believe Stories blew up in 2018 and why they’ll dominate social media in 2019.

Why Stories Blew Up in 2018

It didn’t start in 2018, but because of Instagram’s Stories rollout in the second half of 2017 this was the year Stories moved into the larger cultural conversation. It’s not hard to understand why things turned out this way. Snapchat’s ephemeral proto-Stories appeal was in full swing a few years ago, but it really only worked on a large scale with Gen Z and the younger half of Millennial users. Older people liked it, too, but found Snapchat’s interface to be confusing, so they opted to stay in familiar territory with Facebook and Instagram. Instagram got the clue and rolled out its Stories in 2017 to instant success. And since using the platform was easy, it became nearly everyone’s favorite new social media tool at a rapid clip.

Why People Adopted Stories So Eagerly

It’s simple when you think about it. The feed is “permanent,” Stories are momentary. People wanted a way to share more moments without it being something that can always be referenced or scanned the way the feed photos are (real talk: everyone creeps on someone else’s feed when they first meet). Which makes sense when you consider how curating the perfect photos, day after day, that portray the perfect life can be too arduous for even the most seasoned selfie taker. Moreover, it’s not real. People are starting to realize that what’s in the feed is not the full, well, story. Stories pull back the curtain on a person’s real life and the real moments. The times that don’t need to be soaked in filters or angular poses or like-inducing locales. Stories are the antidote to the inauthentic social persona.

Why Stories Will Dominate Social in 2019

First keep in mind what we just mentioned. But just as important is the emphasis that the social platforms themselves are putting on this media type now and doubly so in 2019. With an over-saturated ad inventory and a keen habit for putting ads anywhere users are known to hang out, you can bet that algorithms will change, platform layouts will change, and features will change. And it’s all to put Stories at the forefront. Because the more people view Stories, the more money the platforms can potentially bring in. Think about how it happened in the exact same way with social video a few years back. Plus, there’s a reason every platform is going down the same exact path (we’re waiting on you, Twitter). Because no matter where they are offered, people really, really love to tell their own stories — almost as much as they love watching other people’s Stories. So if one platform doesn’t offer the medium, another will. With the war for attention in full swing, Stories are now social media table stacks.

That’s our story, and we’re sticking to it.

That was fun. We didn’t touch on brands, businesses, and other types of organizations here, but if you want to talk about how Stories can help you tell your story, just pick up the phone or drop us an email. We’re masters of the brand narrative in all its forms.

What Is Tik Tok and Why Is Everybody Talking About It?

Heard about Tik Tok? It’s the new hot social platform. Marketers, brands, and agencies of all stripes are keeping a close eye on this new Vine-esque social media app. Save time and read this article to get the quick download. Here’s what you need to know.

What is Tik Tok? Imagine Vine with built-in soundtrack options and the interactive stickers and themes of Snapchat and Instagram. The company merged with lip-syncing app Musical.ly in August 2018.

User base: 500 million worldwide

Full screen mobile experience: Yes.

Desktop version: No.

Video length(s): You pick, either 15 or 60 seconds.

Supports hashtags: You bet.

Engagement: Comes in the form of likes, comments, share, and even duets (you’ll need to research that one on your own).

Cross-posting enabled: Yes, for Twitter.

Live broadcasting: Yes, upon having 1000 followers.

Video filters: Yes

Sweet overlay effects: Yes, plenty.

Right now there are no ad units available for brands to use but there are plenty of brands and agencies activating influencer campaigns on Tik Tok. So that’s worth considering if you have a need to reach this young and engaged audience. What’s more is that there are some cool integrations with Jimmy Fallon and the NBA. No doubt that as this channel picks up steam we’ll see more advertising opportunities.

Thanks for hanging with us today. Now get out there and get lip syncing.

What Is Tik Tok and Why Is Everybody Talking About It?

Jacob Tyler ranks #5 on the Clutch 1000

Companies on the Exclusive 2018 Clutch 1000 Announced Today

The Clutch 1000 features the top 1000 B2B companies around the world, ranked by reviews, clients, work portfolio, and brand reputation.

WASHINGTON, D.C, November 30, 2018 – B2B research, ratings, and reviews company Clutch announced the top 1000 B2B companies around the world based on their ability to deliver: number, recency, and quality of client reviews; clients served, work portfolio, and brand reputation and visibility in their target market. This is a new and exclusive honor for B2B services firms in 2018. It recognizes the companies that have gone above and beyond for their clients.

“These 1000 firms demonstrated an exceptional ability to deliver quality products and services for their clients,” Clutch Senior Business Analyst DJ Fajana said. “It’s our honor to welcome them into The Clutch 1000 and highlight their superior commitment to their clients.”

Below are the top 20 on the list. For the full list and Clutch press release here.

Upcoming leaders reports will highlight the leading branding and design agencies across the United States.

Full research: https://clutch.co/1000

1.    WillowTree, Inc.®

2.    Raizlabs, a Rightpoint company

3.    Tenet Partners

4.    hedgehog lab

5.    Jacob Tyler

6.    ArcTouch

7.    EMERGE

8.    Fueled

9.    Catchword

10.    Merixstudio

11.    Fingent Corp

12.    Intellectsoft

13.    WDG – Web Development Group

14.    Itransition

15.    Unleashed Technologies

16.    Trigent

17.    Orases

18.    Dom & Tom

19.    Iflexion

20.    Experion Technologies

About Clutch

A B2B research, ratings, and reviews firm in the heart of Washington, DC, Clutch connects small and medium businesses with the best-fit agencies, software, or consultants they need to tackle business challenges with confidence. Clutch’s methodology compares business service providers and software in a specific market based on verified client reviews, services offered, work quality, and market presence.

 

About Jacob Tyler
Founded in 2000, Jacob Tyler is an award-winning Brand and Digital Agency with headquarters in San Diego California. Jacob Tyler focuses on helping companies grow through effective brand development and communication strategies that increase client revenue. The company specializes in developing unique experiences that attract, engage, and convert new customers to its clients’ business – pairing inventive creative with proven digital strategies to build brand campaigns that work. Over the last two decades, Jacob Tyler has worked with hundreds of different clients across a variety of industries, including hospitality, health/life sciences, consumer goods, financial services, education, and technology. Jacob Tyler’s roster of clients includes Novartis, Princeton Identity, YMCA, Hensel Phelps, and more. For more information, visit www.jacobtyler.com.

Clutch Announces More Than 130 Creative and Design Agencies as Global Leaders for 2018

WASHINGTON, D.C, November 27, 2018 – B2B research, ratings, and reviews company Clutch announced the leading agencies from around the world that demonstrate excellence in design and creative. Clutch’s annual report recognizes 130+ top B2B service providers across multiple sub-categories, including web, digital, print, product, packaging, UX/UI, logo, and graphic design, as well as creative and video production.

Leaders are listed in alphabetical order below:

3rd Edge Aeolidia
altr Alty
ANDESIGN Appetite Creative Solutions
ArtVersion barrettSF
Bates Creative BEXBRANDS
Beyond Black Bear Design
Blue Fountain Media Blue Label Labs
Blue Water BLVR
BMG Media Co. Boldare
Bop Design Brand+Aid
Brave UX Bulldog Drummond
Camp Creative Citizen Group
Clay Clockwork Design Group, Inc
Commotion Engine Constructive
Craftoon Creative Navy
DDW Deal Design, Inc.
December Labs Demo Duck
Despark DMI (Digital Management, Inc.)
ds+f / Don Schaaf & Friends, Inc. Duncan Channon
Echo&Co efelle creative
ELEKS Emotive Brand
ePageCity Exit10
Experience Dynamics Explainify
Fgfactory Fresh Tilled Soil
Fuzzy Math GloberDesign
Grappus GreyBox Creative
Gunderson Direct Guy Bauer
Havas Canada Heartbeat Agency
HMG Creative Hub Strategy and Communication
HUEMOR Hunter
Indigo Productions Jacob Tyler
Jake Group Jordan Crown
KEXINO LAI Video
Left Hand Design Lien Design
Lollypop Design Studio LooseKeys
McLean Mighty
MiresBall Momentum Design Lab
Morsekode Motto
Mubaloo MultiVision Digital Productions
Mutual Mobile Navitas Marketing
New Haircut New Pace Productions
NEWMEDIA Noise 13
Oranje Parachute Design Group Inc.
Paragraphs, LLC Pat Animation Studio
PLATFORM Praxent
Proof Branding PUREi
QNY Creative QubStudio
Radish Lab RainCastle Communications, Inc.
Ramotion Rep Cap
Rip Media Group Ruckus
Rule29 Sayenko Design
Slide UX SmashBrand
Sparkhouse SPINX Digital
Spiracle Media Starfish
Strano + Pettigrew Design Associates Studio Pigeon
Studiotale SullivanPerkins
Switch Video The DVI Group
The Gradient The Miller Group
The O Group Think Company
ThreeSixtyEight Tiny Frog Technologies
Traction Traina Design
TRIXMEDIA Inc UX studio
VeracityColab Verstiuk Production
Verve Logic Wow-How Studio
Xhilarate Ydraw
Yum Yum Videos Zync

 

“Being a creative and design leader means having not only an arsenal of techniques but also an ability to think outside the box and understand the unique challenges companies face in markets,” Clutch Senior Business Analyst Ilse Heine said. “These agencies are unrivaled in their commitment to personalized and detail-oriented customer service.”

“We are thrilled to be a part of the Clutch global leader  list and frankly in the company of so many great agencies” said Les Kollegian, CEO of Jacob Tyler. He added, “There are over 10,000 agencies listed on the Website so this is a great accomplishment for our firm and I am very pleased with the level of vision their service provides.”

It’s free to get listed on Clutch, but only the most highly recommended companies in each industry are recognized as leaders. The 2018 list of Clutch Global Leaders names 1000+ companies across five research categories; all companies featured proved their industry expertise and ability to deliver.

About Clutch

A B2B research, ratings, and reviews firm in the heart of Washington, DC, Clutch connects small and medium businesses with the best-fit agencies, software, or consultants they need to tackle business challenges with confidence. Clutch’s methodology compares business service providers and software in a specific market based on verified client reviews, services offered, work quality, and market presence.

 

About Jacob Tyler
Founded in 2000, Jacob Tyler is an award-winning Brand and Digital Agency with headquarters in San Diego California. Jacob Tyler focuses on helping companies grow through effective brand development and communication strategies that increase client revenue. The company specializes in developing unique experiences that attract, engage, and convert new customers to its clients’ business – pairing inventive creative with proven digital strategies to build brand campaigns that work. Over the last two decades, Jacob Tyler has worked with hundreds of different clients across a variety of industries, including hospitality, health/life sciences, consumer goods, financial services, education, and technology. Jacob Tyler’s roster of clients includes Novartis, Princeton Identity, YMCA, Hensel Phelps, and more. For more information, visit www.jacobtyler.com.