On the First Day of Creative: Visionary Realms
As told by our ACD, Rick Gray…
On the first Day of Creative, I’m stoked to share the work we did for our client Visionary Realms – a gaming company that is revolutionizing the MMO(Massively Multiplayer Online) Genre by setting new standards for immersion, quality and vision. What sets them apart from all others is that their games are not just played, but rather experienced, shared and remembered by their fans for a lifetime.
Tasked with creating a brand identity that their ever-growing community of “true gamers” could get behind, along with a corporate website and a site to announce the launch of their highly anticipated premier game, Pantheon, we had our work cut out for us. Just as their games promise to provide an exciting challenge, so to did this project. In the Jacob Tyler way, we worked hand-in-hand with the Visionary Realms team, collaborating on concepts, executions, and even providing art direction that will effect the actual Pantheon game itself.
With the goal of positioning Visionary Realms as the leader in the MMO genre, a truly social space to live in, what better way to gauge our success than with their Facebook community. With in minutes of posting the launch of the Pantheon site to their wall, the buzz was astounding. Likes quickly grew well into the hundreds, as did the comments. We heard things like…
“Looks nice… A little too nice, sucked me right in!”
“The site looks awesome! Rejuvenates my interest!”
“Wow.. that is awesome ! didn’t expect that ! truly sick work “
“Site looks nice! and works good on Mobile Phone!(Easy navigation), Great work!”
The Visionary Realms community was thrilled with the work we provided for the Pantheon site, and equally as supportive of the brand we built for the parent company. Our success is a result of many facets of our overall process, but much credit is due to our unique discovery approach where we’re able to truly understand both our clients organization as well as the desires of their audience.
Check out Visionary Realms at: visionaryrealms.com
Check out Pantheon, The Rise of the Fallen at: pantheonmmo.com