Dexcom partnered with Cofa Media, who brought in Jacob Tyler to redesign the corporate website and specifically enhance the mobile user experience. The goals were to better highlight Dexcom’s flagship products and improve user experience to boost engagement. Dexcom’s Continuous Glucose Monitoring (CGM) technology provides round-the-clock glucose measurements, converting readings into dynamic data that shows glucose direction and rate of change. This critical information helps patients make informed treatment decisions.
Dexcom needed a website redesign that established a clear, sequential journey for users to explore their product offerings, technology, and benefits. The new design required scalability to accommodate future product launches and daily content updates without disruption. Additionally, the presentation of the product line needed to captivate visitors’ attention, inspiring them to delve deeper into Dexcom’s solutions and company story.
Jacob Tyler initiated the project with thorough customer research, using these insights to develop wireframes aligned with observed user behavior. After gaining approval, the team transformed these wireframes into interactive prototypes for testing by Dexcom’s key stakeholders. The final design featured compelling visuals and emotional storytelling, with Cofa Media providing brand guidance throughout the process.
Although Jacob Tyler typically implements a mobile-first approach for website UX/UI projects due to the prevalence of mobile searches, Dexcom’s analytics revealed nearly equal traffic and engagement across desktop and mobile platforms. In response, the team devoted equal attention to crafting a seamless experience across all devices, ensuring consistent click-through rates and engagement metrics regardless of how users accessed the site.
Jacob Tyler enhanced the site with bold product displays and authentic lifestyle imagery that connected with visitors on an emotional level. High-impact visuals showcased Dexcom’s CGM technology while highlighting the benefits of better glucose management.
Educational content was integrated throughout the user journey, making complex medical information accessible and engaging. This strategic approach built a marketing funnel that guided visitors from awareness to conversion.
Carefully placed calls-to-action featured compelling language at key decision points, aligning with each stage of the customer journey. This targeted approach improved lead generation while creating intuitive pathways to relevant information for healthcare providers, patients, and caregivers.
