How Social Media Drives the Perception of Service in the Medical and Healthcare Industry
At first glance, healthcare and social media wouldn’t seem to mix well together. Medicine is one of those old, august professions, like law, full of Latinate terms and suggestive of stern erudition. Social media, meanwhile, often resembles a game of three-year-old soccer—an anything-goes melee of quite public mud-wrestles and high-pitched screaming. Plus, isn’t healthcare full…
5 Themes from Interactive Day San Diego, 2015
Ah, Interactive Day. The one day a year when Southern California’s best, brightest and most innovative digital marketers convene to remind each other just how behind the curve they are. It is a day of inspiration and excitement and anxiety and terror: how do I institute this philosophy at my agency…how do I make these…
5 Easy Tactics to Reach Brand Enthusiasts
Do you own a gadget that you can’t wait to tell all of your friends about? Are you quick to recommend your favorite restaurant or a film you enjoyed to anyone who will listen? If so – to paraphrase the late Jeff Foxworthy – you might be a brand enthusiast. Brand enthusiasts are more than…