How Social Media Drives the Perception of Service in the Medical and Healthcare Industry

At first glance, healthcare and social media wouldn’t seem to mix well together. Medicine is one of those old, august professions, like law, full of Latinate terms and suggestive of stern erudition. Social media, meanwhile, often resembles a game of three-year-old soccer—an anything-goes melee of quite public mud-wrestles and high-pitched screaming. Plus, isn’t healthcare full […]