What Sets a Digital Agency Apart in a Crowded Market?
The digital agency landscape has never been more saturated. From our last check in 2023, we estimate that there are just over 45,000 digital agencies in the United States and Canada. With such fierce competition, the question becomes: what transforms an ordinary digital service provider into a standout brand experience agency that clients actively seek…
Emotional Spending: Why Experience Trumps Product
There’s a common saying among marketers and copywriters: “Sell the benefits, not the features.” In essence, this means that consumers are more interested in what the result of your product or service will have on their experience as a consumer than how the product works or what it’s made of. People who purchase facial cream…
Shake, Rattle and Roll: Shake Shack’s $1.6 Billion Brand
At Jacob Tyler, we draw design inspiration from the world around us. We create functional and intuitive designs that accurately portray the brand they represent. In order to achieve this end, we immerse ourselves in the culture of an organization to ensure we can “feel” the brand as well as we can see it. A…