The Key Benefits of Social Media in eCommerce
At first blush, the idea of being an online merchant may seem way easier than running a brick and mortar store. All you need is to decide which ecommerce platform is right for you, upload photos of your services or merchandise, and let the money roll in, right? Uh, not exactly. Your first order of…
How Social Media Drives the Perception of Service in the Medical and Healthcare Industry
At first glance, healthcare and social media wouldn’t seem to mix well together. Medicine is one of those old, august professions, like law, full of Latinate terms and suggestive of stern erudition. Social media, meanwhile, often resembles a game of three-year-old soccer—an anything-goes melee of quite public mud-wrestles and high-pitched screaming. Plus, isn’t healthcare full…
How to Boost Facebook and Instagram Posts The Right Way
First, A Disclaimer You know how you’re not supposed to use the boost button on the social platforms, specifically Facebook and Instagram, because the management and resulting data doesn’t live in the Ads Manager? That’s still a thing. So when we say boost, we mean promoting your organically posted content through Ads Manager. It’s best…
Want to Make Your Social Marketing Stand Out? Read This.
You know what we dislike more than anything at Jacob Tyler? Boring social media marketing. OK, well, any boring marketing and advertising, but we’re talking about social media today. Just take a look around. Boring work is everywhere. Now look at the social media marketing landscape and it’s multiplied by a million. Why is that?…
Why “Stories” Will Dominate Social Media in 2019
With the announcement of YouTube Stories, Facebook’s recent shift in getting more users to view its own somewhat neglected Stories feature, and Instagram’s scandalously effective move of completely ripping off Snapchat’s Stories experience blow-for-blow, — which started this all, by the way — we thought we’d take a step back to look at why we…
Should You Use Twitter for Business?
Aside from Snapchat, Twitter is often the hardest nut for the marketer/brand/business to crack. What are you supposed to say and who are you saying it to? Do hashtags matter and if so which one’s do you use? How come no one is following you? We empathize. Listen, Twitter is freakin’ tough. A lot of…
Down and Dirty: Facebook Retargeting
Hey. We’ve only got a minute. We just wanted to tell you why we like Facebook Retargeting real quick. Ready? Everyone knows that retargeting rules because you get to reach “hand-raisers” again, making it far more likely you’ll move them down your carefully crafted conversion funnel. 3 things we love about Facebook’s version in particular…
That year-end marketing budget is worth more than you think.
‘Use it or lose it’ is the mantra of many organizations when it comes to year-end budgets. If you’re in charge of the budget, it should be more than just a mantra, it should be your battle cry. For starters, not spending allocated funds this year could mean you won’t receive those dollars next year.…
On the Seventh Day of Creative: SeaSpine
As told by Creative Director, Michelle Peck… On the Seventh Day of Creative, I am reminded of the partnership we’ve had with our client, SeaSpine who designs high quality hardware and Orthobiologics for spine surgery. Being a new, spin-off brand from a large company, we needed to tell a unique and compelling story that would…
On the Fourth Day of Creative: MaxLinear
As told by our Interactive Art Director, Azenith “Zee” Salenga… On the fourth Day of Creative, I present to you the 2015 MaxLinear IBC Convention posters! MaxLinear is a technology company specializing in high-performance broadband and networking semiconductors. We were tasked with creating 12 posters for use at the 2015 IBC Conference in Amsterdam. To…