How to Boost Facebook and Instagram Posts The Right Way

First, A Disclaimer

You know how you’re not supposed to use the boost button on the social platforms, specifically Facebook and Instagram, because the management and resulting data doesn’t live in the Ads Manager? That’s still a thing. So when we say boost, we mean promoting your organically posted content through Ads Manager. It’s best to have your data in one place for both ease of management and analysis.

Why you need to boost posts

This is pretty simple. If you have a lot of content that you’re sharing that is distinct from your more direct-response-based or brand-boosting social ads and it’s hanging out in organic-no-reach limbo, then you’re definitely not reaching your full audience.

We know Facebook has low organic reach and we know that Instagram is not much better, so it makes sense that you want to get your content in front of the people that follow you. They did already indicate an interest in you by following in the first place, you know. That’s why you need to boost. Capiche?

What objective you should use

Again, don’t confuse your boosted content with your social ads. The point of posting something to social organically is often to reach people with a message or a variety of messages depending on your posting frequency and cadence. Sometimes that message is to click a link or do something other than read, like, or comment, but you should think like a real person thinks and post like a real person posts — with the intent of FIRST getting a message across about something worthy of being consumed. Make your message so good that the natural next step is for the reader to seek a deeper relationship through whatever means they find necessary, be it reading more posts, clicking to your website, or sharing your content with their friends.

What we’re getting at is that you want as many of your fans and followers to see your content often to keep your product top of mind. And you want them to interact with it. That’s proof they like what you have to say. So the short of it is that you should make your objective on your boosted posts either reach or engagement — save the traffic and video views objectives for social ads. (And keep this in mind, the optics of a highly-engaged post say a lot to the potential viewer.)

What content should be boosted

Ok, there’s a chicken and egg issue here. One one hand your best organic content has proved itself to be worthy of recognition, which makes it prime for boosting (and cheaper per result). On the other hand, you may have some strategic messages that you need your followers to see. Maybe you want to tell them about a sale, a change, or a message that will help them become more knowledgeable about your product. Based on your budget, you can do both or can go either way. But in our view, if you only had $100, you should pick the strategic message over the high-performing content 10 times out of 10. (If you’re really crafty your strategic message could be the high performing content. That’s a real win-win, you sly dog, you.) It’s better to get that one key message out than your top performing post that was of a meme that barely related to your brand.

So there’s our two cents. Boosting makes sense but only if you put a sound strategy behind it. Leave it to chance and you’re pretty much trying to steer a rudderless ship.

Want us to help you boost? Give a shout!

San Diego Branding Agency – Jacob Tyler

How Leading Branding Agencies Create a Consistent Brand Identity – Plus, The Top 25 Branding Agencies, According to DesignRush

NEW YORK (PRWEB) FEBRUARY 21, 2019

A consistent brand presentation across all platforms can increase revenue by up to 23 percent.

However, a brand has many visual and emotional components. Therefore, crafting a consistent identity can be difficult for businesses.

DesignRush.com, a B2B marketplace connecting brands with agencies, discovered how the best branding and rebranding agencies build unified brand identities across many channels. These strategies help growing companies capture consumers, increase awareness and recognition, and ultimately improve revenue.

The top 5 ways that branding agencies create a successful brand identity are:

1. Create A Brand Strategy

About one-third of consumers have a specific brand in mind when they begin shopping.

By creating a brand strategy before beginning the actual branding process, experts can pinpoint valuable audiences and ensure that the brand becomes recognizable and trustworthy to them. This will empower consumers to have that brand in mind when they set out to make a purchase.

Building a brand strategy includes tasks such as:

Conducting market research
Defining the target demographic
Determining goals
Writing the mission and core values of the brand
Creating a brand book that outlines brand guidelines
And more!

2. Design A Logo

Studies show that color improves brand recognition by up to 80 percent – and when coupled with a strategic logo, this visual moniker can be the key to brand visibility.

Thus, branding agencies often design a logo that aesthetically embodies a brand’s products, services, mission and values early on in the branding process. Although a logo is not the only branding element, it is often the most highly-recognized.

Successful logos have a few key design qualities. They are often:

Simple and scalable
Modern yet timeless
Responsive for all digital screen sizes
Memorable and have strong brand relevance

3. Name The Brand, Products & Services

Although brains process visuals up to 60,000 times faster than words, every brand, product and service needs to be named in accordance with the overarching brand identity.

Successful brand or product names should be:

Short or simple
Related to the key mission of the brand
Easy to pronounce

4. Brand The Website

Strong branding on multiple platforms can improve brand visibility by up to 4 times – but a website is perhaps the most important platform.

The best branding agencies take the time to properly brand professional websites. Well-branded sites typically have:

The logo in the top-left corner of all web pages, which leads back to the homepage
Large, easily readable font
A consistent color scheme that matches other visual collateral
Intuitive navigation
Strategic landing pages that match brand goals
And more!

5. Roll Out The Identity On Other Platforms

There are a near-infinite number of digital platforms and interfaces that businesses must brand in order to properly present themselves to their target audience.

Therefore, they must also roll out the brand on other channels, including:

Social media
Marketing campaigns
Graphic and print designs
Packaging designs
Email newsletters
Video marketing campaigns and commercials
Advertisements
And more!

“Branding is perhaps the most important thing a growing business could do to achieve long-term success,” says DesignRush Founder and Executive Director Gabriel Shaoolian. “You never know where consumers may see your brand or what emotional connections they could develop and when. Therefore, brands need to take the time to build a truly unified persona for their brand and distribute that on each and every possible medium.”

DesignRush’s Agency Listing section features the top local and global branding companies. Some of the top branding agencies from around the world include:

1. Art Fresh Inc.

Art Fresh is an award-winning full-service branding studio, focusing on marketing strategy, brand design, marketing communications, building brands and managing them effectively. They provide premium-quality creative design that includes logo design and corporate identity, print advertisements, label and packaging design, brochure design, responsive web design, and various other promotional services to help businesses capture a strong position in the market.

Visit Art Fresh online at https://www.art-fresh.ca/

2. Baldwin&

Baldwin& is a full-service e-commerce agency with offices in Ghent, Belgium, and Cluj-Napoca, Romania. Brands that are looking for a professional partner to help them develop, design and promote their webshop can tell Baldwin& what they’re after and the agency will make it happen, from A to Z.

Visit Baldwin& online at: http://www.baldwinand.com/

3. Brands to life

Brands to life® is a Melbourne-based branding agency working with local, national and international brands. Their branding, advertising, and digital thinking have launched brands, intensified engagement, gotten more bums on seats, achieved more clicks and bigger donations, increased awareness and boosted sales. They breathe new life into brands to create, refresh or re-position them. Brands to life finds simple truths and creates authentic brand stories and unique, memorable identities.

Visit Brands to life online at: https://www.brandstolife.com.au/

4. Bulldog Studio

Bulldog Studio has a team of graphic designers that develops print projects, branding and packaging projects. Their added value is tangible because they have direct feedback from their clients throughout every step of the process.

Visit Bulldog Studio online at: http://bulldogstudio.es/

5. Catchword

Catchword is a dedicated brand name development firm that has been them industry-leading product, service and company names since 1998. Clients hire and rehire Catchword because they view naming not just as a creative exercise but as a critical component of brand value. Sure, they come up with cool names (some would say super cool), but not before Catchword has a profound understanding of each client’s business and branding objectives.

Visit Catchword online at: https://catchwordbranding.com/

6. Cleverbird Creative

Cleverbird Creative is an 85+ time award-winning web design and digital branding firm based in Chicago. They create beautiful and effective websites for startups, Fortune 500 companies – and everyone in between. Cleverbird Creative marries performance and beauty, with most of their sites not only winning design awards but also seeing an increase in sales, leads, and traffic by an average of 450 percent.

Visit Cleverbird Creative online at: http://cleverbirds.com/

7. ElephantMark

ElephantMark is a full-service website design and branding agency located in Lakewood Ranch, Florida. They build brands from the ground up by creating unique brand experiences and brand strategies. ElephantMark crafts unique brand strategies and helps small and large businesses alike to reach new audiences. A typical scope of work could include a brand audit, brand naming, brand identity design, a brand strategy manual, a website, signage design, advertising campaigns, and more.

Visit ElephantMark online at: https://www.elephantmark.com/

8. Erretres, The Strategic Design Company

Erretres, The Strategic Design Company, is a branding and digital consultancy firm based in Madrid and working internationally in Europe, America, and Asia. Their work is characterized by human-centered and technology-infused design solutions, as well as business innovation and strategy. They are specialists in the simplification of complex problems in order to create identities which bring value to brands and end users. Erretres teams up with their clients at all stages of the process, offering methods and solutions tailored to the particular needs of each project. They are unique, offering both branding and digital international expertise.

Visit Erretre, The Strategic Design Company, online at: http://www.erretres.com/

9. GKV

GKV is celebrating over 35 years of creating advertising, direct marketing, branding, digital and social media campaigns on behalf of their clients. GKV’s success is rooted in their ability to create and execute breakthrough strategies for companies and organizations that are out-spent in their categories. GKV and its clients succeed by challenging the category status quo. On the clients’ behalf, they have created advertising initiatives that have succeeded consistently in the marketplace and in industry award competitions by demonstrating thought leadership, emotional power, and confidence.

Visit GKV online at: https://gkv.com/

10. Jacob Tyler Brand & Digital Agency

Jacob Tyler Brand & Digital Agency is an integrated brand experience agency. They deliver creative experiences and marketing strategies that amplify each brand’s reach, breed customer loyalty, and drive business growth. Everyone thinks they are innovative. Everyone thinks they offer solutions. But Jacob Tyler Brand & Digital Agency helps brands to kick clichés to the curb and focus on exactly what they want to solve for their specific audience — and after over 18 years in business, they’re really great at it.

Visit Jacob Tyler Brand & Digital Agency online at: https://www.jacobtyler.com/

11. KRV Guru

KRV Guru is comprised of a young, energetic, creative and passionate “MARTECH” team who loves what they do and – most importantly – who they work for: Brands. They are known as passionate and crazy marketers in search of innovation. KRV Guru believes that “Marketing is Mathematics” and that they know the right formula to get an answer.

Visit KRV Guru online at: https://www.krvguru.com/

12. Launch Digital

Launch Digital is a creative design and marketing agency working with clients of all sizes and in all sectors. They understand that every brand and project has different values and audiences. Launch Digital has a very powerful in-house creative team with young, fresh designers led by strong marketing directors and management. Their talent and experience produce creativity that is capable of delivering impressive design work for all business types. Launch Digital looks at all of their client’s entire marketing efforts, suggesting amendments and implementing changes with the goal of growing brands, products, services, and market share to give a great return on investment and ultimately increase profit for their clients.

Visit Launch Digital online at: https://www.launchscotland.com/

13. Massive Media Inc.

Massive Media is a branding and experience design agency for companies with ambition. They partner with solution-focused organizations to achieve clarity, effective messaging and the technologies needed to thrive in the wild. Whether the end product is a revised brand, a digital advertising campaign or a new website, Massive Media’s approach centers on deep cultural insights, clear strategic direction and the power of human expression.

Visit Massive Media online at: https://engagemassive.com/

14. MESH

MESH exists to create connections and loyalty to brands. They are an independent award-winning creative and strategic agency with over 15 years of success. MESH works with clients ranging from Fortune 500 companies to startups, all of whom are ready to grow and transform their brand. MESH has proven expertise in brand building, strategic account leadership, advertising, creative services, public relations, and traditional and digital media. MESH has provided professional and creative solutions to clients in a wide variety of industries, including Visit Baton Rouge, Louisiana Workers’ Compensation Corporation, Mississippi Aquarium, and more.

Visit MESH online at: https://www.meshbr.com/

15. Milestone Creative Ltd.

Milestone is an independent creative agency that builds close, long-term relationships with clients to grow stronger brands. They believe in the benefits of applying creativity to business. It’s why Milestone started back in 1995 and it continues to be their driving force. From ownable branding to using digital channels more effectively, it’s the creative spark that makes strategy come alive. They develop compelling propositions, competitive positioning, and memorable creatives to help brands make a deeper, lasting connection with customers. Milestone Creative enjoys working with a broad base of clients from both the B2B and B2C sectors. They can provide strategic brand consultancy, integrated marketing campaigns, packaging design, and more.

Visit Milestone Creative online at: https://www.milestonecreative.co.uk/

16. Murmur Creative

Murmur Creative is branding, packaging, and web agency that specializes in the food and beverage industries. Murmur’s goal is always to elevate the businesses and organizations they work with and enrich communities through their work and their relationships. Murmur Creative loves working with like-minded organizations that believe in a holistic approach to branding and design. They are strategists. They are partners. And they are dreamers.

Visit Murmur Creative online at: https://murmurcreative.com/

17. Namestorm

Namestorm has been in the market of business naming consulting since 2005. They have advised startups, medium-sized companies, and well-known companies on their name search and helped them create or find their desired name. Namestorm specializes in naming. This means that they do not offer a wide range of services but are exclusively devoted to professional naming. However, they do branch out. For example, they founded NameRobot, a portal with many unique tools for do-it-yourself naming. With more innovations and cooperations in the field of naming, they continue to strengthen their leading position in their area of expertise.

Visit Namestorm online at: https://www.techliance.com/

18. Nuu

Nuu is a hub for strategy, design, and innovation. Their people lead the charge — a team of strategic thinkers who conceptualize and create in combinations of design, code, culture and unique brand stories. Each of their clients has something to share. Nuu finds it and gives them what they need to tell the world.

Visit Nuu online at: https://nuu.co/

19. Percept Brand Design

Percept is a design agency in Sydney. They specialize in branding, packaging design, print communications, advertising, website, and digital design.

Visit Percept Brand Design online at: http://percept.com.au/

20. Slice Design

Based in London, UK, Slice Design is a branding and packaging design agency that has helped consumer brands grow and get noticed since 2004. They like to think of themselves as a challenger to the larger agencies. As the name suggests, Slice Design cuts through jargon with their flexible, no-nonsense approach and down-to-earth attitude. From their studio in London, Slice Design works for clients around the world, including big household names and small startups, challengers and leaders. Whether a big brand re-design or simple packaging update, Slice Design is proud to remain flexible, refreshingly honest and wholly independent.

Visit Slice Design online at: http://www.slicedesign.co.uk/

21. South Made

As digital marketing evolves, so does South Made. What started as a boutique web design firm has grown into the one-stop shop that is now South Made Marketing. Collectively, they have a background in business management, web design, graphic design, photography, creative writing, social media, sales and marketing. South Made builds brands digitally through marketing, web design, graphic design, branding, strategy, social media, SEO, pay-per-click advertising, videography, photography, consulting, and more.

Visit South Made online at: https://southmade.com/

22. Startling Brands

Startling Brands is an agency full of branding and marketing specialists that work globally with industry-leading, innovative, purposeful companies and institutions. They provide a full range of integrated strategy, brand consulting, creative, marketing and strategy development services to help their clients to create, grow and manage their brands.

Visit Startling Brands online at: http://www.startlingbrands.com/

23. Streng Agency

Streng Agency is not a typical advertising agency. For that matter, Streng is not a typical business. This is due in part to their approach to solving everyday problems as creatively as possible. That includes every decision they make. Streng Agency is contemporary and state-of-the-art in its office space as well as their approach to work. They have made it their ongoing practice to not only hire the best creative professionals that ensure experienced leadership but also individuals that are driven by finding new, provocative ways to change markets. Streng has been providing award-winning customer-generating marketing for over 30 years. During that time, they have developed a wide range of capabilities, specializing in advertising and marketing, strategy, branding, design, web development, digital marketing, and a totally integrated approach to all of these services and marketing tactics under one roof.

Visit Streng Agency online at: https://strengagency.com/

24. Tridimage

Tridimage is a leading 3D branding, graphic design and structural packaging agency in Latin America. Tridimage has creative headquarters in Buenos Aires and has account managers in Mexico, Ecuador, and Guatemala. Tridimage’s reputation attracts the attention of both established and emerging companies operating in Latin America, the U.S., and Europe. Tridimage has worked in more than 30 countries in the world, carrying out more than 7000 projects. Tridimage’s designs have won six Pentawards, three Vertex Awards, and even more accolades.

Visit Tridimage online at: https://www.tridimage.com/

25. Wegacha

Wegacha adheres to the saying “We get it.” They understand that many brands and businesses have imaginations that run wild. And they know that a good business takes time to grow. Luckily, Wegacha is ready to help brands build great things. They are thinkers, dreamers, doers, storytellers and hackers with a cause that will guide clients through this new journey into the digital world.

Visit Wegacha online at: https://wegacha.com/

Brands can view the best branding firms by rates, expertise, experience, case studies, reviews and more on DesignRush. Users can easily filter to compare branding agencies and find the top branding experts to position their business for long-term success.

About DesignRush: DesignRush.com is B2B marketplace connecting brands with agencies.

DesignRush features the top agencies around the world, including the best Branding Companies, Digital Agencies, Logo Design, Digital Marketing, Website Design, eCommerce Web Design Companies, and more.

San Diego Branding Agency by Jacob Tyler

Clutch Announces More Than 130 Creative and Design Agencies as Global Leaders for 2018

WASHINGTON, D.C, November 27, 2018 – B2B research, ratings, and reviews company Clutch announced the leading agencies from around the world that demonstrate excellence in design and creative. Clutch’s annual report recognizes 130+ top B2B service providers across multiple sub-categories, including web, digital, print, product, packaging, UX/UI, logo, and graphic design, as well as creative and video production.

Leaders are listed in alphabetical order below:

3rd Edge	Aeolidia
altr	Alty
ANDESIGN	Appetite Creative Solutions
ArtVersion	barrettSF
Bates Creative	BEXBRANDS
Beyond	Black Bear Design
Blue Fountain Media	Blue Label Labs
Blue Water	BLVR
BMG Media Co.	Boldare
Bop Design	Brand+Aid
Brave UX	Bulldog Drummond
Camp Creative	Citizen Group
Clay	Clockwork Design Group, Inc
Commotion Engine	Constructive
Craftoon	Creative Navy
DDW	Deal Design, Inc.
December Labs	Demo Duck
Despark	DMI (Digital Management, Inc.)
ds+f / Don Schaaf & Friends, Inc.	Duncan Channon
Echo&Co	efelle creative
ELEKS	Emotive Brand
ePageCity	Exit10
Experience Dynamics	Explainify
Fgfactory	Fresh Tilled Soil
Fuzzy Math	GloberDesign
Grappus	GreyBox Creative
Gunderson Direct	Guy Bauer
Havas Canada	Heartbeat Agency
HMG Creative	Hub Strategy and Communication
HUEMOR	Hunter
Indigo Productions	Jacob Tyler
Jake Group	Jordan Crown
KEXINO	LAI Video
Left Hand Design	Lien Design
Lollypop Design Studio	LooseKeys
McLean	Mighty
MiresBall	Momentum Design Lab
Morsekode	Motto
Mubaloo	MultiVision Digital Productions
Mutual Mobile	Navitas Marketing
New Haircut	New Pace Productions
NEWMEDIA	Noise 13
Oranje	Parachute Design Group Inc.
Paragraphs, LLC	Pat Animation Studio
PLATFORM	Praxent
Proof Branding	PUREi
QNY Creative	QubStudio
Radish Lab	RainCastle Communications, Inc.
Ramotion	Rep Cap
Rip Media Group	Ruckus
Rule29	Sayenko Design
Slide UX	SmashBrand
Sparkhouse	SPINX Digital
Spiracle Media	Starfish
Strano + Pettigrew Design Associates	Studio Pigeon
Studiotale	SullivanPerkins
Switch Video	The DVI Group
The Gradient	The Miller Group
The O Group	Think Company
ThreeSixtyEight	Tiny Frog Technologies
Traction	Traina Design
TRIXMEDIA Inc	UX studio
VeracityColab	Verstiuk Production
Verve Logic	Wow-How Studio
Xhilarate	Ydraw
Yum Yum Videos	Zync

“Being a creative and design leader means having not only an arsenal of techniques but also an ability to think outside the box and understand the unique challenges companies face in markets,” Clutch Senior Business Analyst Ilse Heine said. “These agencies are unrivaled in their commitment to personalized and detail-oriented customer service.”

“We are thrilled to be a part of the Clutch global leader list and frankly in the company of so many great agencies” said Les Kollegian, CEO of Jacob Tyler. He added, “There are over 10,000 agencies listed on the Website so this is a great accomplishment for our firm and I am very pleased with the level of vision their service provides.”

It’s free to get listed on Clutch, but only the most highly recommended companies in each industry are recognized as leaders. The 2018 list of Clutch Global Leaders names 1000+ companies across five research categories; all companies featured proved their industry expertise and ability to deliver.

About Clutch

A B2B research, ratings, and reviews firm in the heart of Washington, DC, Clutch connects small and medium businesses with the best-fit agencies, software, or consultants they need to tackle business challenges with confidence. Clutch’s methodology compares business service providers and software in a specific market based on verified client reviews, services offered, work quality, and market presence.

About Jacob Tyler
Founded in 2000, Jacob Tyler is an award-winning Brand and Digital Agency with headquarters in San Diego California. Jacob Tyler focuses on helping companies grow through effective brand development and communication strategies that increase client revenue. The company specializes in developing unique experiences that attract, engage, and convert new customers to its clients’ business – pairing inventive creative with proven digital strategies to build brand campaigns that work. Over the last two decades, Jacob Tyler has worked with hundreds of different clients across a variety of industries, including hospitality, health/life sciences, consumer goods, financial services, education, and technology. Jacob Tyler’s roster of clients includes Novartis, Princeton Identity, YMCA, Hensel Phelps, and more. For more information, visit www.jacobtyler.com.

Jacob Tyler Bolsters Personnel with Two New Appointments

SAN DIEGO, Sept. 25, 2018 – Jacob Tyler, a San Diego-based award-winning branding and digital agency,
announced today the addition of Elise Limbaga as Account Supervisor and Tania Peña as Senior Project
Manager to the team. Both Limbaga and Peña will spearhead branding and digital initiatives for Jacob
Tyler clients.

With more than 12 years of experience and extensive work in biotechnology, life sciences, education,
food and beverage, healthcare, nonprofit and technology, Limbaga brings a myriad of industry
experience to Jacob Tyler. Limbaga will leverage her diverse background to deliver on brand strategy
and identity development, campaign development, product marketing, and web design and
development.

As a creative industry veteran, Peña has marshalled some of the world’s most recognizable brands,
including Royal Caribbean, Tylenol, Kawasaki, Retin-A Micro, Bausch and Lomb and UCB Global. With
more than a decade of project management experience for both creative and digital teams, Peña is an
expert in directing behind-the-scenes collaborations for integrated campaigns. At Jacob Tyler, Peña will
lead the execution of innovative campaigns and brand design.

“We pride ourselves on building a team of professionals with unmatched talent to provide the
highest level of client service and branding expertise. At Jacob Tyler, we only recruit and hire candidates with at least 10 years of relevant work experience under their belt,” said Les Kollegian, CEO of Jacob Tyler. “Since we instituted this policy in late 2016, it has been a game changer for the success of our clients and business. Elise and Tania are significant additions to our roster and, along with their collaborative approach, their pension for providing quality work has already made a noticeable impact on how we define, execute and elevate our services and the customer experience.”

About Jacob Tyler
Founded in 2000, Jacob Tyler is an award-winning Brand and Digital Agency with headquarters in San
Diego California. Jacob Tyler focuses on helping companies grow through effective brand development
and communication strategies that increase client revenue. The company specializes in developing
unique experiences that attract, engage, and convert new customers to its clients’ business – pairing
inventive creative with proven digital strategies to build brand campaigns that work. Over the last two
decades, Jacob Tyler has worked with hundreds of different clients across a variety of industries,
including hospitality, health/life sciences, consumer goods, financial services, education, and
technology. Jacob Tyler’s roster of clients includes Novartis, Princeton Identity, YMCA, Hensel Phelps,
and more. For more information, visit www.jacobtyler.com.

Bistalk Radio Interview on ESPN 1700 with Les Kollegian and Richard Truss

Les Kollegian and Richard Truss interviewed by Bob Ryan on ESPN 1700 and had a fun and insightful conversation on small business and branding. Check out the podcast below to listen to the whole show.

Emotional Spending: Why Experience Trumps Product

There’s a common saying among marketers and copywriters: “Sell the benefits, not the features.” In essence, this means that consumers are more interested in what the result of your product or service will have on their experience as a consumer than how the product works or what it’s made of. People who purchase facial cream are more interested in eliminating wrinkles than knowing the cream contains vitamins A, D and E. As much as we human beings like to think we operate strictly on logic when choosing products and services, there is an undeniable emotional component to our actions (why do you think Mr. Spock was always so perplexed at Kirk’s decisions?) These truths are mostly self-evident, but the allure of experience can be much stronger than we might anticipate – and brands should keep experience at top of mind when crafting a marketing plan.

In their book Happy Money, psychology professor Elizabeth Dunn and marketing professor Michael Norton explore the “science of happier spending” through research and vignettes demonstrating spending habits that often defy what most would consider “logical” financial choices. In one example, young married couple Marcia and John, both nuclear engineers, shared a dream of being astronauts. When they first heard about Virgin Galactic’s $200,000, six-minute flight to space, the couple agreed to save enough in retirement to take the flight. A few years later, John died unexpectedly. When Marcia received the money from John’s life insurance policy, she decided to spend it on a ticket for the flight – which doesn’t yet technically exist. Illogical? Maybe, but Marcia felt it was more important to honor her husband’s memory, and in some way, share the experience with him. Maybe she would have been better off shoring up her financial future. But that’s the purchasing power of emotion.

This type of choice, however, doesn’t always win the day. Dunn and Norton offer another example of children at the restaurant/fun emporium Chuck E. Cheese. At birthday parties, children are given a set amount of tokens which they can choose to use on experiential games – like laser tag – or cash those tokens in for tickets, which can be redeemed for prizes like plastic frogs and teddy bears. More often than not – according to Dunn and Norton’s anecdotes – the children prefer the instant gratification of the tickets and corresponding prizes. These results though, still speak to the power of prioritizing experience when spending. The children didn’t choose the tickets because of the perceived value prize, but for the way it made them feel at the moment of purchase.

Human emotion is a powerful thing. We’re all looking for experiences that elicit positive feelings – be it a lifetime of memories earned from a backpacking trip through china, a feeling of trust from an auto mechanic, or a swelling of pride from owning the latest greatest tech gadget.

Brands must combine a valuable experience with their product to compete in a world of choices. They must identify not only who their audience is, but what drives their decisions in order to create a successful brand experience that keeps customers emotionally fulfilled – and coming back for more.

Want to learn more about driving buying behaviors? Fill out the form to the right, let’s talk.

Jacob Tyler Named a Clutch Global Leader in Report of Best Agencies of 2017

In their first-ever global press release announcing the top digital and traditional agencies worldwide, Clutch identified Jacob Tyler as one of the best branding agencies in the platform’s industry coverage.

Clutch, a leading platform for unbiased reviews of B2B service providers, has featured Jacob Tyler as a top agency for multiple years now, even identifying the Jacob Tyler team as one of the best web design companies in San Diego just this year.

“We are extremely proud that we’ve been able to maintain our placement on Clutch’s ranking of branding agencies, not just in San Diego, but also throughout the U.S. To clinch our spot on their listing of 2017 Global Leaders, we had to prove that we deserve the recognition.” said Les Kollegian, CEO and CCO at Jacob Tyler. He added, “we really respect the vetting process Clutch requires for authentic reviews and it saves a lot of time for our clients who don’t always have the time to get on the phone with our prospects.”

Between our esteemed client base, the list of services we offer at Jacob Tyler, and case studies that showcase our work, Clutch evaluated Jacob Tyler as a provider with a proven ability to deliver quality projects and results for our clients.

Clutch also spoke to our clients firsthand to gather their experiences and opinions on what it’s like to work with Jacob Tyler. We could not be happier with the feedback we’ve received:

Speaking with clients with whom we’ve completed projects just in the last few months, Clutch puts in the effort to stay up to date with all of the companies featured on their platform. As a result, Jacob Tyler confirmed our spot in their Global Leaders report for 2017.

Thank you to our friends at Clutch for including us in their ongoing coverage of top branding agencies, and thank you to our clients for continuing to support the Jacob Tyler team!

To read our full reviews and to see why we’ve been selected as a Global Leader, please visit our Clutch profile.

Iconic Speakers to Tackle Game-Changing Innovation Issues at Techonomy 2017

NEW YORK, NY – October 16, 2017 – Techonomy, the thought leadership company that poses the most provocative questions around technology, business and social progress, is excited to announce its eighth annual, invite-only Techonomy 2017 conference. It takes place November 5-7 at The Ritz-Carlton in Half Moon Bay, California. The three-day event will bring together a diverse group of business leaders, technologists, academics and government officials for unscripted conversations about the most pressing issues facing innovators, investors and business leaders.

“The past year has thrown startling new hurdles at all of us – from catastrophic weather to political revolution, social resistance, and tech industry crisis. We all need to step back and evaluate the future of the country, the world, tech and business,” said David Kirkpatrick, founder of Techonomy. “As the lines between people and technology continue to blur, we consider the impact and ask what’s real and what’s not in a digital-first world. We ask urgent questions like ‘Who controls the truth when everybody’s a publisher?’”

This year’s theme, The Convergence of Man and Machine, will serve as a framework to explore AI, robotics, IoT, VR, autonomous vehicles and more. The event includes impressive icons of tech and business with unique perspectives on the issues that will shape 2018: Denise Morrison, CEO, Campbell Soup Company; John Chambers, Executive Chairman, Cisco; Lowell McAdam, CEO, Verizon; Mark Bertolini, CEO, Aetna; Beth Comstock, Vice Chair, GE; and many more. Executives from Microsoft, GE, Uber, Facebook, Amazon, Airbnb and many more will join discussions on how recent advances in commerce, health, agriculture and beyond can change the future.

There are several lenses through which the event will examine the fundamental economic, political and technology shifts underway. In several sessions speakers and participants will discuss the new world order in which Amazon, Facebook and Google have formed a monolithic triad of global dominance, begging the question of how to regulate what has become such an intrinsic part of our economic infrastructure. Another pervasive issue is the rise of artificial intelligence and how to measure positive economic gains and modern conveniences against disruption to employment and existing human institutions. We will also address even more fundamental human needs as leaders such as John Kelly, IBM’s senior vice president of Cognitive Solutions and IBM Research, Oscar CEO Mario Schlosser, CEO Tracy Young of PlanGrid, renowned author Dr. Eric Topol, and investor and newfound tech industry critic Roger McNamee consider and discuss a range of topics including how to regulate actions, create perceptions, build things sustainably, transport people, increase health, and give people access to food, water and air.

Techonomy 2017 is uniquely positioned to focus on the most important areas to explore. People from a wide range of backgrounds and expertise have committed to attending and sharing their questions and counterpoints during one of our several open-mic Q&A sessions.

Techonomy is proud to announce continued strong support from our partners, including: Accenture, Cognizant, Grayling, IBM, Johnson & Johnson, Phillips, Pitney Bowes, Turner and Verizon.

For the full program agenda, list of participants and more information, please visit: http://techonomy.com/conf/te17/

Jacob Tyler Branding Agency CEO, Les Kollegian is excited to be invited and a part of such an amazing group of companies and individuals/

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About Techonomy Media

Techonomy is a thought leadership company posing provocative questions about the role of technology and innovation in business and society. Through events, editorial coverage and video content, Techonomy seek to accelerate progress and productivity.

Techonomy Contact
Joshua Kampel
President
josh@techonomy.com
617 233 7722

What Not To Do When Growing Your Company, From A CEO Who’s Done Just That

Your company’s growth can feel like a complex equation. Add a consultant here, subtract a client there, divide up this budget and hope for the best. The numbing reality is that the choices we make, more often than not, lead us to unanticipated outcomes.

At Jacob Tyler Brand Agency, we’ve been down the rabbit hole and been forced to choose between the proverbial “red and green pill.” We know what it’s like to be a small business craving a growth spurt. Now that we’ve experienced the growth, through our success and failures, we’ve stumbled upon fundamental lessons on what not to do. These lessons, as luck would have it, have played a crucial role in building our company. Avoid these five pitfalls for stress-free, steady, and successful growth.

1. DO NOT RUSH THE HIRING PROCESS.

Small businesses often suffer from the “chicken/egg” syndrome. You don’t have the money to hire until you have the project set and when you finally have the project and money, you don’t have the staff to support the client. What do you do?

You may consider making a quick hiring decision. I won’t say this never works out, but many times, the person you hire, because you’re in a rush, isn’t the right fit for the position you’re trying to fill. Then you’ll spend extra time nurturing this employee to “fit” the required position. Save yourself the headache and repeat after me: slow to hire, fast to fire.

Simply put, your people are your brand. You wouldn’t want to devalue your brand, so don’t skimp on the quality of the employees you hire.

Instead of solving your problem with a quick hire, develop a hiring process that builds your pipeline of qualified applicants. Keep position descriptions up on your website and have a system in place for when you’re ready to push for new applicants. Then follow a vetting process. Know what you’re looking for, interview and interview again.

Taking this time upfront will save you time later. When you’re looking for that next hire, look for the qualities the previous employee (that quick hire we all regret) was lacking and be patient for the right person to come through your door.

2. DO NOT SURROUND YOURSELF WITH JUNIORS.

The common denominator with most small businesses is lack of cash flow. Sometimes this can be a recipe for a hiring disaster because your inclination is to bring on a junior level person with little experience because you can get them at the perfect price. Well, you get what you pay for.

At Jacob Tyler, we’ve found that a senior level employee who makes roughly $75,000 a year can do almost six to eight times the work of a junior level employee making $20,000 a year and with less supervision. It’s important to consider the cost savings not only for the cost of work, but the cost of time from management, revisions, and mistakes. In order to grow your business, you need to be doing what you do best and that does not mean spending the majority of the day teaching or fixing unnecessary issues.

Instead, invest in your talent. Why? Because investing in your talent is an investment in your brand. As a brand communications agency, we know the value of a brand and advise our clients to think of their brand positioning as the key element to ongoing success and growth. Your people not only represent your company, but they produce for your company. Simply put, your people are your brand. You wouldn’t want to devalue your brand, so don’t skimp on the quality of the employees you hire.

3. DO NOT ROB PETER TO PAY PAUL.

Handling and allocating expenses is really tough for small business owners. It’s very easy to lose track of where your money is going. Why? Clients don’t always deliver according to your cash flow plans.

As a result, sometimes funds are moved from where they should be allocated to perhaps your credit card debt. Over time, this can spiral out of control making it difficult to recover. As time goes by, you realize you’ve potentially racked up more debt and the money you’re making never seems to make it to the right place including your pocket. Instead of falling into this vicious cycle, focus your attention on developing a budget.

In order to budget properly, ensure a controller has an eye on your bottom line and prepares monthly financial reports for your review. This type of administrative and financial work won’t necessarily improve your bottom line, but it will help you anticipate financial bottlenecks and pinches ahead of time.

4. DO NOT TAKE A PROJECT JUST TO MAKE A PAYCHECK.

Oftentimes, as small business owners, whether you work alone or have employees, we stress about payroll, vendor payments, bills, and more. Then, the perfect client prospect walks through the door. Why perfect? Because he has money. I can tell you from firsthand experience that just because he can pay, does not mean the business will be profitable. In fact, the wrong client can cost you much more time than money. When meeting with new clients, it’s important to look for the warning signs such as:

Do they appear high maintenance or require a lot of handholding?
Do they really understand your business or need too much education?
Did they have issues with another vendor that is making them switch to you?
Are they asking for something beyond your core competencies?

While taking on a client will get you the quick pay day, it may cost you far more in time and in the long run, a major loss in profits. Not to mention, this client can waste your valuable time that you should be spending on searching for ideal clients.

Take the time to interview your potential clients in depth and make sure they know what it will be like to work with you. Once they understand, make sure your contracts are iron clad complete with expectations for rounds of revisions, changes in scope and additional requests. Otherwise, these issues will lead to unnecessary additional meetings that distract you from your daily goals.

5. DO NOT LOSE SIGHT OF YOUR CORE STRENGTHS.

It’s easy to fall into the trap of wanting to be everything to everyone. It makes sense, right? The more services you offer, the more money you can make. The problem is that you better be good at everything you do. The saying about being a “jack of all trades, master of none” is not a compliment.

Whether you’re a web designer or a tax attorney, make sure you’re the master of your core strength. This will enable you to be recognized as an expert in your field and help you to build your business brand. Be the best at a few concentrated activities and stay focused on investing in those strengths.

Furthermore, a core strength of your company can and should be innovation. How are you providing your clients with new value? How are you pursuing the next big thing? Stay connected with your clients and continue to listen to what they want and learn how to better serve them through innovation. Discover a blue ocean and you will make the competition irrelevant.

While these five lessons are great examples of lessons that we’ve learned at Jacob Tyler that have allowed us to get to where we are today, part two (coming soon) will provide five additional lessons for CEOs to keep in mind as they strive to grow their businesses.

Clutch Announces Leading San Diego Web Designers

WASHINGTON, DC, July 6, 2017 – Today, Clutch released its Leaders Matrix of top San Diego web designers. The featured firms are highlighted based on verified client reviews and a track record of delivering well-crafted web designs.

The leading web designers in San Diego are: Jacob Tyler, Bop Design, Tiny Frog Technologies, MaxAudience, Visceral, AshWebStudio, Oui Will, PINT, Inc., BASIC, BLVR, BusinessOnline, Incitrio, and Webbege, Inc.

“In addition to the stellar praise and acclaim they received from their clients,” said DJ Fajana, business analyst at Clutch, “these web designers have consistently crafted creatively designed websites, which truly speaks to their exceptional technical talent.”

To systematically rank and review each web design company, Clutch used a proprietary research methodology which considers a company’s ‘ability to deliver’, experience, reviews and market presence.

Clutch’s research on leading web design companies is ongoing. The firm encourages all web design companies to apply for inclusion. Upcoming publications will feature top Portland and Seattle web design companies.

The full research can be found below:

https://clutch.co/web-designers/san-diego

https://clutch.co/web-designers/san-diego/leaders-matrix

About Clutch

A B2B research firm in the heart of Washington, DC, Clutch connects you with the agencies and software solutions that can help you enhance your business and meet your goals. Our methodology maps agencies and software solutions based on consumer reviews, the type of services offered, and quality of work.