A Checklist to Build the Perfect Website
Take a good look at your car. ‘So what?’ you’re thinking. ‘It’s just a car.’ Well, according to some estimates, the average car is made up of 30,000 parts. You don’t think about all the gears and pipes and turbo air intakes hidden within each model, because engineers have put it together so seamlessly that…
How to Build Landing Pages that Convert
Not all landing pages are created equal. “Static page,” “destination page,” “lead capture page,” “single property page” — these are all names for the coveted landing page, which is a web page generally set up to promote an offer. The goal of said landing page is to lure visitors into the tractor-beam of your marketing…
How Leading Branding Agencies Create a Consistent Brand Identity – Plus, The Top 25 Branding Agencies, According to DesignRush
NEW YORK (PRWEB) FEBRUARY 21, 2019 A consistent brand presentation across all platforms can increase revenue by up to 23 percent. However, a brand has many visual and emotional components. Therefore, crafting a consistent identity can be difficult for businesses. DesignRush.com, a B2B marketplace connecting brands with agencies, discovered how the best branding and rebranding agencies build…
Want to Make Your Social Marketing Stand Out? Read This.
You know what we dislike more than anything at Jacob Tyler? Boring social media marketing. OK, well, any boring marketing and advertising, but we’re talking about social media today. Just take a look around. Boring work is everywhere. Now look at the social media marketing landscape and it’s multiplied by a million. Why is that?…
Why “Stories” Will Dominate Social Media in 2019
With the announcement of YouTube Stories, Facebook’s recent shift in getting more users to view its own somewhat neglected Stories feature, and Instagram’s scandalously effective move of completely ripping off Snapchat’s Stories experience blow-for-blow, — which started this all, by the way — we thought we’d take a step back to look at why we…
What Is Tik Tok and Why Is Everybody Talking About It?
Heard about Tik Tok? It’s the new hot social platform. Marketers, brands, and agencies of all stripes are keeping a close eye on this new Vine-esque social media app. Save time and read this article to get the quick download. Here’s what you need to know. What is Tik Tok? Imagine Vine with built-in soundtrack…
Should You Use Twitter for Business?
Aside from Snapchat, Twitter is often the hardest nut for the marketer/brand/business to crack. What are you supposed to say and who are you saying it to? Do hashtags matter and if so which one’s do you use? How come no one is following you? We empathize. Listen, Twitter is freakin’ tough. A lot of…
Two-Minute Read: Search, Contextual, and Behavioral Digital Ad Targeting Explained
Another quick one for you today, folks. This time we’re covering the ever-confusing, always-misused-in-meetings definitions of the most commonly used digital ad targeting terminology. Prepare to be the voice of clarity in your organization. Search You search for something you want to know about in your browser. Then, based on those keyed-in search terms, an…
Bistalk Radio Interview on ESPN 1700 with Les Kollegian and Richard Truss
Les Kollegian and Richard Truss interviewed by Bob Ryan on ESPN 1700 and had a fun and insightful conversation on small business and branding. Check out the podcast below to listen to the whole show.
User Experience Case Study: JBS International
Your website is more than an information depot. Your website is the first engagement visitors have with your brand. First impressions – and experiences – will ultimately determine how potential customers receive your brand. The manner in which visitors experience your website – called “user experience – is an integral part of the website building…