The Web Design Evolution of Jacob Tyler: A Digital Timeline Spanning Two Decades
Well… we did it. We launched a new website. You know how the old business saying goes; “We’re our own worst client”. That’s true for many and very true for us. We seem to always put ourselves last in the “to-do list” pecking order. However, after months of work, back-and-forth, opinions, changes, and procrastination, we…
5 Reasons Why Content Marketing Should be an Integral Part of Your B2B Marketing Strategy
Content marketing is one of the most effective ways for B2B brands to establish a strong online presence and reach out to potential customers—and it’s become a necessity for B2B brands. By creating and sharing valuable, relevant, and engaging content, B2B brands can build trust and credibility with their audience, generate leads, and ultimately, drive…
Brand Review: Rio 2016
Although the Olympic games have concluded, there are still valuable pieces of inspiration that will live on. When most people think of the term “brand”, images of sleek smart phones and white and green coffee cups come to mind. The Olympic brand presents a unique branding challenge that is by nature ever evolving, yet must…
Behind the Name: How Kenneth Cole Inspired the Jacob Tyler Brand
People often ask me where our agency’s name came from. The name itself – Jacob Tyler – is named after my son, Jacob Tyler Kollegian. But the inspiration for the brand that Jacob Tyler has become, began at a clothing store in Grand Central Station in New York City. Let me rewind. In the late…
On the Eleventh Day of Creative: Eva Mann
As told by Senior Brand Manager, Amanda Schremser On the Eleventh Day of Creative, I want to share a project that’s extra merry and bright, and nothing says bright quite like Hollywood runway models, sequin tailored uniforms and the lights of a fashion photoshoot! When we think fashion, our minds…
On the Eighth Day of Creative: e.Digital
As told by Visual Designer, Lisa Inoue On the Eighth Day of Creative, I’m excited to share a sneak peek into some work we’re doing for our client e.Digital. Since our initial kickoff, I’ve been inspired by their twenty-four year history of creating game-changing foundational technologies that are at the core of wireless headset, digital…
On the Sixth Day of Creative: Thorsnes Litigation Services
As told by Brand Director, Sean Connacher… On the Sixth Day of Creative, I’m hedging my bets on sharing the latest creative/strategic/business-driving work we are developing for our friends at Thorsnes Litigation Services. This company has built a strong reputation delivering end-to-end litigation solutions to its end clients — everything from depositions to e-discovery to…
On the Second Day of Creative: Miramar Federal Credit Union
As told by our Art Director, Phil Windyk… On the second Day of Creative, I’m happy to share the work that we did for our client Miramar Federal Credit Union. MFed is a San Diego based credit union that is committed to helping Members get the most from their personal and financial life — whether through…
On the First Day of Creative: Visionary Realms
As told by our ACD, Rick Gray… On the first Day of Creative, I’m stoked to share the work we did for our client Visionary Realms – a gaming company that is revolutionizing the MMO(Massively Multiplayer Online) Genre by setting new standards for immersion, quality and vision. What sets them apart from all others is that…
Is Your Brand a Crock Pot?
It’s that time of year again. A time to throw portion control and calorie counting into the fireplace. It’s a time where melted cheese reigns supreme. It’s Crock Pot Season! A heated agency debate before our annual chili cook-off, spurred a question about the brands that we create. Is your brand a Crock Pot or…