Iconic Speakers to Tackle Game-Changing Innovation Issues at Techonomy 2017

NEW YORK, NY – October 16, 2017 – Techonomy, the thought leadership company that poses the most provocative questions around technology, business and social progress, is excited to announce its eighth annual, invite-only Techonomy 2017 conference. It takes place November 5-7 at The Ritz-Carlton in Half Moon Bay, California. The three-day event will bring together a diverse group of business leaders, technologists, academics and government officials for unscripted conversations about the most pressing issues facing innovators, investors and business leaders.

“The past year has thrown startling new hurdles at all of us – from catastrophic weather to political revolution, social resistance, and tech industry crisis.  We all need to step back and evaluate the future of the country, the world, tech and business,” said David Kirkpatrick, founder of Techonomy. “As the lines between people and technology continue to blur, we consider the impact and ask what’s real and what’s not in a digital-first world. We ask urgent questions like ‘Who controls the truth when everybody’s a publisher?’”

This year’s theme, The Convergence of Man and Machine, will serve as a framework to explore AI, robotics, IoT, VR, autonomous vehicles and more. The event includes impressive icons of tech and business with unique perspectives on the issues that will shape 2018: Denise Morrison, CEO, Campbell Soup Company; John Chambers, Executive Chairman, Cisco; Lowell McAdam, CEO, Verizon; Mark Bertolini, CEO, Aetna; Beth Comstock, Vice Chair, GE; and many more. Executives from Microsoft, GE, Uber, Facebook, Amazon, Airbnb and many more will join discussions on how recent advances in commerce, health, agriculture and beyond can change the future.

There are several lenses through which the event will examine the fundamental economic, political and technology shifts underway. In several sessions speakers and participants will discuss the new world order in which Amazon, Facebook and Google have formed a monolithic triad of global dominance, begging the question of how to regulate what has become such an intrinsic part of our economic infrastructure. Another pervasive issue is the rise of artificial intelligence and how to measure positive economic gains and modern conveniences against disruption to employment and existing human institutions. We will also address even more fundamental human needs as leaders such as John Kelly, IBM’s senior vice president of Cognitive Solutions and IBM Research, Oscar CEO Mario Schlosser, CEO Tracy Young of PlanGrid, renowned author Dr. Eric Topol, and investor and newfound tech industry critic Roger McNamee consider and discuss a range of topics including how to regulate actions, create perceptions, build things sustainably, transport people, increase health, and give people access to food, water and air.

Techonomy 2017 is uniquely positioned to focus on the most important areas to explore. People from a wide range of backgrounds and expertise have committed to attending and sharing their questions and counterpoints during one of our several open-mic Q&A sessions.

Techonomy is proud to announce continued strong support from our partners, including: Accenture, Cognizant, Grayling, IBM, Johnson & Johnson, Phillips,  Pitney Bowes, Turner and Verizon.

For the full program agenda, list of participants and more information, please visit: http://techonomy.com/conf/te17/

Jacob Tyler Branding Agency CEO, Les Kollegian is excited to be invited and a part of such an amazing group of companies and individuals/

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About Techonomy Media

Techonomy is a thought leadership company posing provocative questions about the role of technology and innovation in business and society. Through events, editorial coverage and video content, Techonomy seek to accelerate progress and productivity.

Techonomy Contact
Joshua Kampel
President
josh@techonomy.com
617 233 7722

Going Beyond the Pink Ribbon – Clever Ways Businesses Can Help.

barakribbon-copyThe pink ribbons are showing up again. Look around and you’ll see them on the doors of businesses, the lapels of bankers and the back windows of minivans. Jacob Tyler Brand + Digital Agency has one on the front page of our website right now. Yes, it’s National Breast Cancer Awareness Month and thankfully, people and businesses are showing their support.

Breast Cancer is downright ruthless. According to Breastcancer.org,

“About 1 in 8 U.S. women (about 12%) will develop invasive breast cancer over the course of her lifetime. In 2016, an estimated 246,660 new cases of invasive breast cancer are expected to be diagnosed in women in the U.S., along with 61,000 new cases of non-invasive (in situ) breast cancer.”

Those are some sobering statistics and unfortunately many of us have known someone – spouse, sister, mother, friend, or partner – who has either survived or lost the fight to this non-discriminant foe. Several Jacob Tyler team members have family or friends who have been touched by this disease as well, including the mother of our founder, Les Kollegian, so this month is important to us on a personal level. (more…)

Pet-Friendly Offices Are Simply Better…It’s Science!

Bring your dog to work day has become much more than an annual excuse to boost company morale, it’s become a regular occurrence at companies across the globe, and for good reason. Having our fur babies trotting through the hallways, snoring through meetings and barking at the FedEx guy greatly impacts our work day happiness and it’s backed by scientific research.

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The three biggest benefits to a pet-friendly office are:

1. Boosting Creativity

Getting employees up and moving more often stimulates the brain and can help to increase creative ideation. Utilizing small breaks can also have the opposite effect, in a positive way, as it allows the brain a chance to rest and charge up for what’s next on the list. In a creative environment, anything that can help to boost creativity is not only good for the employees, but also for the clients who reap the benefits of a sharp, creative team. A study published in the Journal of Experimental Psychology found going for a walk can boost creative thinking by as much as 60% compared to staring at a screen.

2. Increased Bonding In the Humans

Whether it’s the snorts of a bulldog during a status meeting or the endless attempts of a developer to get the snarky chihuahua to like him, we all benefit from a few more laughs in our day. The work we do is important, yes, but also important is the time that we spend with our co-workers. Our furry friends can be a conduit to learning more about the person sitting next to you. A study from Central Michigan University found that dogs in the office can lead to better collaboration between co-workers.

3. Lower Stress

We can all benefit for a little less stress. Whether it’s the impending doom of a huge deadline or the fifteenth shade of blue the client has rejected for the new logo, we all suffer from work related stress. If giving a 30 second head rub to one of our canine buddies can decrease that stress, why not take advantage of it. The simple act of petting a dog has been verified as a way to increase oxytocin and increase employee smiles.

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At Jacob Tyler, we know that great work comes from a great environment. By challenging the norms of a typical office environment, we are able to push our work and ourselves further. Having some of our greatest fans sitting on our laps just makes the journey a little better.

Jacob Tyler in San Diego

Jacob Tyler Photography Challenge

Every Monday, Jacob Tyler will be voting on a photo that best represents a creative theme announced the previous week. The selected themes are aimed at instilling inspiration, interpretation and will encourage creativity in anyone who takes part in our challenge.

You do not have to work at Jacob Tyler to join in on the fun. Everyone is encouraged to participate in the Jacob Tyler photo challenge. Just make sure to use #jacobtylerinspired upon uploading your photo to Instagram. Winners will be selected every Monday morning at 10am.

To view past #jacobtylerinspired entries, visit: https://www.instagram.com/explore/tags/jacobtylerinspired/

Jacob Tyler Photo Challenge Rules: 

  • All entries must be uploaded to Instagram by 10am Monday mornings.
  • Judging to be administered by the Jacob Tyler staff
  • To be considered, all entries must use the Hashtag: #jacobtylerinspired
  • Winners and the weekly theme will be posted to Instagram and Facebook every Monday by Noon.
  • You may post up to 3 entries per week
  • We highly encourage the photos be physically taken within one week of being submitted.
  • Filters and enhancements are fair game – We’re a Creative Agency after all! (note: #nofilter photos will earn mad respect and are always appreciated!)
  • Photos submitted must be yours
  • The beauty in both design and photography is that it is open to interpretation. Out of the ordinary (but tasteful!) entries are always encouraged.
  • Have fun. Be creative.

We look forward to seeing your entries! #jacobtylerinspired

Previous Jacob Tyler Photo Challenge Winner: Color Theme

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Additional Entry Examples: Color Theme

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Digital Advertising in San Diego

17 Quotes on Design Philosophy From Apple’s Sir Jony Ive

Recently, Apple announced it was “promoting” its lead designer, Jony Ive. The promotion is little more than a title change, as Ive has led Apple’s world-changing product design since joining the company in 1996. “Sir” Jony Ive (he’s been knighted by the Queen of England) is well known across the globe for his innovative designs that made Apple the world’s biggest company and changed the way we interact with technology.

As designers, we draw inspiration from a variety of sources – the word around us, the innovative products and services of our clients and the work of great designers past and present. Ive is certainly one of those greats. The following collection of quotes from Apple’s creative maestro offer an interesting look into the philosophy that drives Apple’s world-changing designs.

“Simplicity is not the absence of clutter, that’s a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That’s not simple.”

“There’s no learning without trying lots of ideas and failing lots of times.”

“Different’ and ‘new’ is relatively easy. Doing something that’s genuinely better is very hard.”

“We shouldn’t be afraid to fail- if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.”

“There is beauty when something works and it works intuitively.”

“If something is not good enough, stop doing it.”

“If you are truly innovating, you don’t have a prototype you can refer to.”

“What we make testifies who we are. People can sense care and can sense carelessness. This relates to respect for each other and carelessness is personally offensive.”

“Apple’s goal isn’t to make money. Our goal is to design and develop and bring to market good products.”

“True simplicity is, well, you just keep on going and going until you get to the point where you go, ‘Yeah, well, of course.’ Where there’s no rational alternative.”

“What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.”

“A small change at the beginning of the design process defines an entirely different product at the end.”

“When something exceeds your ability to understand how it works, it sort of becomes magical.”

“Designing and developing anything of consequence is incredibly challenging.”

“Making the solution seem so completely inevitable and obvious, so uncontrived and natural – it’s so hard!”

“It’s a very strange thing for a designer to say, but one of the things that really irritates me in products is when I’m aware of designers wagging their tails in my face.”

“The best ideas start as conversations.”

San Diego Digital Marketing Agency | Jacob Tyler

Jacob Tyler Has a New Home – And it Might be Haunted

After a few months of “camping out” with our good friends at Solekai Systems while waiting for our new office to be built out, I’m happy to announce we’re finally home. Actually, we’ve been in our new space for a month or so – but hey, we wanted to decorate before we invited anyone over! Our new office, located at 6863 Friars Road in Mission Valley, retains much of the style of our former office downtown – open spaces, exposed ceilings, lots of red – and of course my love of Howard Stern memorabilia. But we now have more space to work, play (pinball anyone?) and most importantly – create.

At Jacob Tyler, we’re always looking forward – we look for what’s “next” in branding. We look for emerging technologies that will help connect our clients with their customers. We look for innovations in marketing, and look to create our own. We anticipate changes that will affect our clients, and adjust accordingly.

As I walk around our new spaces, however, I feel myself looking back as well. There’s an air of history in this building. The ghosts of advertising past, you might call it. This building was once home to one of San Diego’s oldest and most respected advertising agencies, Phillips Ramsey. Founded in 1928, the agency’s clients included the San Diego Zoo, First National Bank, WD-40 and others. In Advertising’s heyday in the 1950s and 60s – the era so deftly and unflinchingly portrayed in AMC’s Mad Men – Phillips Ramsey was the epicenter of creative thought.

The era of smoke-filled offices, three-piece suits and lunchtime martinis is long gone. But the creative energy that flowed through this building during that era remains today. Maybe it’s my imagination running wild, but sometimes I feel like those ghosts of advertising past are looking over our shoulders, and nodding approvingly.

Whether you’re a friend, client (past present or future) or partner, our doors are always open. Drop by and see our new home anytime, and together we’ll create some history of our own!

Digital Marketing in San Diego