Talk to Me Goose: The Importance of the Marketing-IT Relationship in the Digital Age
A long time ago, in an office far, far away, marketing and IT departments inhabited very different worlds. In one corner, you had the marketers – the swashbuckling, right-brained Don Draper’s and P.T. Barnum’s of the world. In the other corner, you had the IT wizards – the hermit-like, code-speaking masters of the server room.…
The Delightful Pandering of Honda’s Skeletor Ad
The holidays have come and gone but we thought we’d revisit a campaign that had amazing reach! Everywhere you turn during the holidays, you’re inundated by advertisements for everything from vacuum cleaners to vacation homes. The message is the same: “Product X would make a GREAT holiday gift!” The competition for eyeballs – across digital,…