Advertising Trends for 2021
We can all breathe a collective sigh of relief: 2020 is over. About the best thing that can be said for 2020 is that she found her paramour, Satan. That spot, from Match.com, resonated with people because it did seem like a nightmare year and the Dark Lord was taking selfies in front of dumpster-fires…
A Checklist to Build the Perfect Website
Take a good look at your car. ‘So what?’ you’re thinking. ‘It’s just a car.’ Well, according to some estimates, the average car is made up of 30,000 parts. You don’t think about all the gears and pipes and turbo air intakes hidden within each model, because engineers have put it together so seamlessly that…
How to Boost Facebook and Instagram Posts The Right Way
First, A Disclaimer You know how you’re not supposed to use the boost button on the social platforms, specifically Facebook and Instagram, because the management and resulting data doesn’t live in the Ads Manager? That’s still a thing. So when we say boost, we mean promoting your organically posted content through Ads Manager. It’s best…
How Leading Branding Agencies Create a Consistent Brand Identity – Plus, The Top 25 Branding Agencies, According to DesignRush
NEW YORK (PRWEB) FEBRUARY 21, 2019 A consistent brand presentation across all platforms can increase revenue by up to 23 percent. However, a brand has many visual and emotional components. Therefore, crafting a consistent identity can be difficult for businesses. DesignRush.com, a B2B marketplace connecting brands with agencies, discovered how the best branding and rebranding agencies build…
The New Girl: How to Get Your Start in Advertising
As a millennial, it can be challenging to be taken seriously in the business world. We either don’t have enough experience or don’t have the connections that only come with years of experience. So, how do you get your start? I’ve learned in the last year that everyone has experience. Everyone has internships and connections,…
Iconic Speakers to Tackle Game-Changing Innovation Issues at Techonomy 2017
NEW YORK, NY – October 16, 2017 – Techonomy, the thought leadership company that poses the most provocative questions around technology, business and social progress, is excited to announce its eighth annual, invite-only Techonomy 2017 conference. It takes place November 5-7 at The Ritz-Carlton in Half Moon Bay, California. The three-day event will bring together a…
That year-end marketing budget is worth more than you think.
‘Use it or lose it’ is the mantra of many organizations when it comes to year-end budgets. If you’re in charge of the budget, it should be more than just a mantra, it should be your battle cry. For starters, not spending allocated funds this year could mean you won’t receive those dollars next year.…
On the Fourth Day of Creative: MaxLinear
As told by our Interactive Art Director, Azenith “Zee” Salenga… On the fourth Day of Creative, I present to you the 2015 MaxLinear IBC Convention posters! MaxLinear is a technology company specializing in high-performance broadband and networking semiconductors. We were tasked with creating 12 posters for use at the 2015 IBC Conference in Amsterdam. To…
7 Brand Launch Rules For Start Ups
Over the last few of years, San Diego has experienced a significant rise in startup companies. In one six month period last year, 228 companies formed in the area! To those of us who live here in America’s Finest City, this is not a surprise. San Diego’s weather might not be dynamic, but its creative energy most…
17 Quotes on Design Philosophy From Apple’s Sir Jony Ive
Recently, Apple announced it was “promoting” its lead designer, Jony Ive. The promotion is little more than a title change, as Ive has led Apple’s world-changing product design since joining the company in 1996. “Sir” Jony Ive (he’s been knighted by the Queen of England) is well known across the globe for his innovative designs…