7 Brand Launch Rules For Start Ups
Over the last few of years, San Diego has experienced a significant rise in startup companies. In one six month period last year, 228 companies formed in the area! To those of us who live here in America’s Finest City, this is not a surprise. San Diego’s weather might not be dynamic, but its creative energy most…
17 Quotes on Design Philosophy From Apple’s Sir Jony Ive
Recently, Apple announced it was “promoting” its lead designer, Jony Ive. The promotion is little more than a title change, as Ive has led Apple’s world-changing product design since joining the company in 1996. “Sir” Jony Ive (he’s been knighted by the Queen of England) is well known across the globe for his innovative designs…
5 Themes from Interactive Day San Diego, 2015
Ah, Interactive Day. The one day a year when Southern California’s best, brightest and most innovative digital marketers convene to remind each other just how behind the curve they are. It is a day of inspiration and excitement and anxiety and terror: how do I institute this philosophy at my agency…how do I make these…
5 Easy Tactics to Reach Brand Enthusiasts
Do you own a gadget that you can’t wait to tell all of your friends about? Are you quick to recommend your favorite restaurant or a film you enjoyed to anyone who will listen? If so – to paraphrase the late Jeff Foxworthy – you might be a brand enthusiast. Brand enthusiasts are more than…
Are You Ready for Mobilegeddon?
In April, Google officially rolled out its “mobile-friendly” search ranking update. In short, this means that Google will now boost the rankings of what it considers to be “mobile-friendly” pages – and penalize pages that it does not – on its mobile search. The update is intended to reflect the rise of Internet access through…
Jacob Tyler Has a New Home – And it Might be Haunted
After a few months of “camping out” with our good friends at Solekai Systems while waiting for our new office to be built out, I’m happy to announce we’re finally home. Actually, we’ve been in our new space for a month or so – but hey, we wanted to decorate before we invited anyone over! Our…
How Design Consistency Builds Brand Recognition.
There are many factors that go into creating a widely recognized brand. Without design consistency however, this can never be achieved. On a recent trip to visit family in Cincinnati, Ohio, my then two-and-a-half-year-old son, Teigan, crafted a perfect case study on the matter. A few days into our trip, my father-in-law came home with…
Design For The Internet of Things
Technology continues to march on, and the world continues to become more connected. The next great wave of technology is expected to be the “Internet of Things.” What is the Internet of Things, you ask? Basically, it refers to anything connected to the Internet – a list that grows longer by the day. Soon, our…
Get the Grease
The old adage “the squeaky wheel gets the grease” is most often used to describe the value of complaining. It conjures images of a cranky old man demanding a new bowl of soup because the temperature is a tad off. But I’ve never thought of it that way. I think it’s the perfect idiom for…
Attention Retailers: Facebook Product Ads Have Arrived
Remember the days of catalogue shopping? A slew of catalogues would arrive on your doorstep – JC Penny, Eddie Bauer, Sears, etc. – and you’d flip through hundreds of pages to find the items that you wanted or needed. While a 300-page catalogue full of products could be exciting at first – with seemingly endless…