On the Fifth Day of Creative: Out of Africa
As told by our Developer, Thomas LaCroix… On the Fifth Day of Creative, I’ve gotta say, there’s nothing quite like Out of Africa; it’s part wildlife park and part ropes course. I’ve worked on multiple site updates and email campaigns for them, and the response rate from their fans/customers is awesome to see. Out of…
On the Fourth Day of Creative: MaxLinear
As told by our Interactive Art Director, Azenith “Zee” Salenga… On the fourth Day of Creative, I present to you the 2015 MaxLinear IBC Convention posters! MaxLinear is a technology company specializing in high-performance broadband and networking semiconductors. We were tasked with creating 12 posters for use at the 2015 IBC Conference in Amsterdam. To…
On the Third Day of Creative: Neofluidics
As told by our Visual Designer, Carli Cohen… On the Third Day of Creative, I’m excited to share the project that we did for our client Neofluidics – a start-up seeking to improve and disrupt technologies in the world of Microfluiducs. This was an especially intriguing project for me as I got to dive in…
On the First Day of Creative: Visionary Realms
As told by our ACD, Rick Gray… On the first Day of Creative, I’m stoked to share the work we did for our client Visionary Realms – a gaming company that is revolutionizing the MMO(Massively Multiplayer Online) Genre by setting new standards for immersion, quality and vision. What sets them apart from all others is that…
Is Your Brand a Crock Pot?
It’s that time of year again. A time to throw portion control and calorie counting into the fireplace. It’s a time where melted cheese reigns supreme. It’s Crock Pot Season! A heated agency debate before our annual chili cook-off, spurred a question about the brands that we create. Is your brand a Crock Pot or…
Avoiding Unnecessary Complexities
Since first watching the TED talk by Roman Mars entitled, “Why city flags may be the worst designed thing you’ve never noticed” I’ve been on a mission to avoid unnecessary complexities – not only in my work, but also in my daily life. As humans, we tend to overcomplicate things time-and-time again. Such is the case…
Instagram’s Latest Updates Could Help Brands Reach Consumers
Visuals are a powerful way to promote your brand. The right image can capture the soul of a brand and communicate it in an instant. Instagram – the largest image-sharing site in the world – boasts 70 million images and video uploads every day. That’s a lot of users – and a big potential audience…
7 Brand Launch Rules For Start Ups
Over the last few of years, San Diego has experienced a significant rise in startup companies. In one six month period last year, 228 companies formed in the area! To those of us who live here in America’s Finest City, this is not a surprise. San Diego’s weather might not be dynamic, but its creative energy most…
17 Quotes on Design Philosophy From Apple’s Sir Jony Ive
Recently, Apple announced it was “promoting” its lead designer, Jony Ive. The promotion is little more than a title change, as Ive has led Apple’s world-changing product design since joining the company in 1996. “Sir” Jony Ive (he’s been knighted by the Queen of England) is well known across the globe for his innovative designs…
5 Themes from Interactive Day San Diego, 2015
Ah, Interactive Day. The one day a year when Southern California’s best, brightest and most innovative digital marketers convene to remind each other just how behind the curve they are. It is a day of inspiration and excitement and anxiety and terror: how do I institute this philosophy at my agency…how do I make these…