On the Twelfth Day of Creative: Our Team

As told by our CEO, Les Kollegian…

On the Twelfth Day of Creative, I’m both joyful and thankful for all that Jacob Tyler has done this past year. After some VERY big changes and a major transition to a new office in the beginning of the year, we have managed to build our team and frankly, I feel our culture is the BEST it has ever been. We love the work we are doing for our clients and it shows. How can I tell? It’s not just the awards and the type of work we are doing… it’s the fact that our client retention and satisfaction is ALSO the best it has ever been. Our clients keep coming back for more and we are all thrilled.

I would love to say there is one project I am particularly proud of, but I take pride in my team and all the projects we do. I appreciate everyone who contributes to accomplish our goals and the 100% you bring every day to create success for our clients, and us.

Thank you all and have a GREAT and happy holiday.

On the Eleventh Day of Creative: Eva Mann

As told by Senior Brand Manager, Amanda Schremser

On the Eleventh Day of Creative, I want to share a project that’s extra merry and bright, and nothing says bright quite like Hollywood runway models, sequin tailored uniforms and the lights of a fashion photoshoot!

When we think fashion, our minds immediately go to the likes of Channel, Marc Jacobs and Vera Wang. But what about the fashion that surrounds our every day lives–the fashion we don’t find on the racks at Nordstoms?

Eva Mann Designs is a fashion forward company who focuses on specialty tailored uniform wear.When you experience brands like Caesar’s Palace, Medieval Times or Margaritaville, Eva Mann Designs is in the details and their uniforms are playing a major part in delivering those experiences.

EM Designs has been around for over 20 years, and like any strong designer, knew it was time for a brand modernization. Jacob Tyler was tasked with updating the EM logo, directing a photo shoot for a new uniform line, creating a brochure to showcase their specialties and most important, redesigning their website.

Just like Eva’s one-of-a-kind uniforms, Jacob Tyler made sure everything we created for EM Designs was fabulously fashionable yet functional. And since responsification is the new black, we made sure to perfectly pair their site with innovation as well: evamanndesigns.com

So the next time you walk into the Hard Rock, Bally’s or one of Trump’s hotels or spas, make sure to pay extra close attention to your valet’s top hat, your waiters tuxedo or your nightly visual entertainer’s headdress. There is a good chance Eva’s team created it and Jacob Tyler is proud to have contributed to such a fine brand.

Marketing in San Diego

On the Tenth Day of Creative

As told by our Sr Project Manager, Heather Roth…

On the Tenth Day of Creative, I’m reminded of the user testing we did for one of our clients. We built a prototype for key pages of the new website. We asked users to navigate the pages and answer a series of questions related to the experience they had getting to those pages. Modifications were then made to make areas of the new site more user-friendly.

I’m a huge nerd when it comes to testing so it’s of no surprise that I would pick this as lucky Day 10.

Web Design by Jacob Tyler

On the Ninth Day of Creative: Nomad

As told by Developer, Jon Clawson,

On the Ninth day of creative, we are anticipating the launch of the Nomad Temporary Housing mobile application which will provide a better experience to process reservation requests for both clients and their internal team. Through the current website, and now the mobile app, Nomad offers a comprehensive search feature that allows users to quickly locate potential destinations for temporary living and submit a reservation request. The website also features many admin tools for communicating property information via email, PDF distribution and the soon-to-launch customer facing phone application.

The Nomad system has provided me the opportunity to work on a task orientated application with new, interesting technologies including server side code, data, API’s, and several JavaScript frameworks. Myself and the Dev team took the Challenge head-on. It has proven our ability to adapt and evolve with the technology industry and remain at the head of the curve by continuing to provide effective solutions. The phone application is scheduled to launch in January 2016 so keep an eye out for more to come!

Branding in San Diego | Jacob Tyler

On the Eighth Day of Creative: e.Digital

As told by Visual Designer, Lisa Inoue

On the Eighth Day of Creative, I’m excited to share a sneak peek into some work we’re doing for our client e.Digital. Since our initial kickoff, I’ve been inspired by their twenty-four year history of creating game-changing foundational technologies that are at the core of wireless headset, digital audio/video recorder and portable music player markets. The more I’ve learned about their vast innovations that fuel many of the consumer products we rely on every day, the more excited I’ve become about the opportunity to work on this project.

Tasked with revamping their brand identity to portray them as the innovation leader they are, I worked closely with our ACD to explore, and design various logo concepts. With several great logos to choose from, we have since landed on a winner which you can see a teaser of in the included photo. We’ll leave it to e.Digital to share the full reveal, so hang tight.

With the new identity in place, we moved into phase two which includes developing a new digital strategy and creating a website that just as the logo, portrays e.Digital as the leader in foundational technologies. My favorite part of this project was hearing about their milestones throughout the years and translating those into a stunning timeline of innovations that will be a focal point of the new site. As much as I’d love to share that, we’re a matter of weeks away from launch so you’ll just have to wait it out.

Digital Marketing in San Diego | Jacob Tyler

On the Sixth Day of Creative: Thorsnes Litigation Services

As told by Brand Director, Sean Connacher…

On the Sixth Day of Creative, I’m hedging my bets on sharing the latest creative/strategic/business-driving work we are developing for our friends at Thorsnes Litigation Services.

This company has built a strong reputation delivering end-to-end litigation solutions to its end clients — everything from depositions to e-discovery to trial support (presentations/graphics/etc). We are currently working with them to strengthen their brand so that it represents the true value they provide to clients, and overhauling their website so that it is more intuitive and drives users to convert. As partners we’ve mutually identified and agreed upon a handful of exciting new opportunities, all of which are still ‘in the oven.’

Photos? No can do! We’re on an NDA basis and the last thing I’m going to do is give our friends — who happen to be in the litigation business — a reason to be litigious.

Happy Holidays Jim, Erik, Emily and Julie!

ReBranding Company in San Diego

On the Fifth Day of Creative: Out of Africa

As told by our Developer, Thomas LaCroix…

On the Fifth Day of Creative, I’ve gotta say, there’s nothing quite like Out of Africa; it’s part wildlife park and part ropes course. I’ve worked on multiple site updates and email campaigns for them, and the response rate from their fans/customers is awesome to see.

Out of Africa shares a truly unique relationship with its clients. They are family-friendly and always thinking of compelling ways to make their park-goers feel at home. They focus on their customer engagement and keep them up-to-date on deals and events.

Both human and non-human share the spotlight at Out of Africa, with Liberty and his pride starring in most of the campaigns I’ve been a part of. They showcased the lions’ personalities in their Thanksgiving email. Out of everyone who received the update, over 30% read it, which is a significant level of engagement.

After working with them on multiple projects, I can totally understand why fans are so drawn to Out of Africa.

Jacob Tyler | San Diego’s Best Web Design Company

On the Fourth Day of Creative: MaxLinear

As told by our Interactive Art Director, Azenith “Zee” Salenga…

On the fourth Day of Creative, I present to you the 2015 MaxLinear IBC Convention posters! MaxLinear is a technology company specializing in high-performance broadband and networking semiconductors. We were tasked with creating 12 posters for use at the 2015 IBC Conference in Amsterdam. To be a success, phase one of the project required a considerable amount of product understanding.

Prior to kicking off design, the MaxLinear team provided us with detailed diagrams and walked us through each—a few were fairly straightforward, but majority were quite complex. The challenge was to translate these mockups into something that made sense to a novice audience while remaining on brand. After some deliberation and research, we decided to take an infographic approach comprised of minimalistic visuals and illustrations portraying both speed and data.

This was an exciting challenge, but the outcome was truly rewarding. Working with the MaxLinear team was a great experience and we are thrilled to have made a lasting impact on their business and their brand.

Jacob Tyler | Marketing Agency in San Diego

On the Third Day of Creative: Neofluidics

As told by our Visual Designer, Carli Cohen…

On the Third Day of Creative, I’m excited to share the project that we did for our client Neofluidics – a start-up seeking to improve and disrupt technologies in the world of Microfluiducs.

This was an especially intriguing project for me as I got to dive in and learn the technology behind the company while spending time in their labs. I was able to to get a first hand look into how Neofluidics is challenging a field that has remained unchanged in over fifty years.

It was an awesome experience to work with such a passionate and driven team. To see their brand come to life from the beginning of the process to the end could not have been more rewarding!

To learn more about Neofluidics and to see our work, check out neofluidics.com