On the Tenth Day of Creative

As told by our Sr Project Manager, Heather Roth…

On the Tenth Day of Creative, I’m reminded of the user testing we did for one of our clients. We built a prototype for key pages of the new website. We asked users to navigate the pages and answer a series of questions related to the experience they had getting to those pages. Modifications were then made to make areas of the new site more user-friendly.

I’m a huge nerd when it comes to testing so it’s of no surprise that I would pick this as lucky Day 10.

Web Design by Jacob Tyler

On the Ninth Day of Creative: Nomad

As told by Developer, Jon Clawson,

On the Ninth day of creative, we are anticipating the launch of the Nomad Temporary Housing mobile application which will provide a better experience to process reservation requests for both clients and their internal team. Through the current website, and now the mobile app, Nomad offers a comprehensive search feature that allows users to quickly locate potential destinations for temporary living and submit a reservation request. The website also features many admin tools for communicating property information via email, PDF distribution and the soon-to-launch customer facing phone application.

The Nomad system has provided me the opportunity to work on a task orientated application with new, interesting technologies including server side code, data, API’s, and several JavaScript frameworks. Myself and the Dev team took the Challenge head-on. It has proven our ability to adapt and evolve with the technology industry and remain at the head of the curve by continuing to provide effective solutions. The phone application is scheduled to launch in January 2016 so keep an eye out for more to come!

Branding in San Diego | Jacob Tyler

On the Eighth Day of Creative: e.Digital

As told by Visual Designer, Lisa Inoue

On the Eighth Day of Creative, I’m excited to share a sneak peek into some work we’re doing for our client e.Digital. Since our initial kickoff, I’ve been inspired by their twenty-four year history of creating game-changing foundational technologies that are at the core of wireless headset, digital audio/video recorder and portable music player markets. The more I’ve learned about their vast innovations that fuel many of the consumer products we rely on every day, the more excited I’ve become about the opportunity to work on this project.

Tasked with revamping their brand identity to portray them as the innovation leader they are, I worked closely with our ACD to explore, and design various logo concepts. With several great logos to choose from, we have since landed on a winner which you can see a teaser of in the included photo. We’ll leave it to e.Digital to share the full reveal, so hang tight.

With the new identity in place, we moved into phase two which includes developing a new digital strategy and creating a website that just as the logo, portrays e.Digital as the leader in foundational technologies. My favorite part of this project was hearing about their milestones throughout the years and translating those into a stunning timeline of innovations that will be a focal point of the new site. As much as I’d love to share that, we’re a matter of weeks away from launch so you’ll just have to wait it out.

Digital Marketing in San Diego | Jacob Tyler

On the Sixth Day of Creative: Thorsnes Litigation Services

As told by Brand Director, Sean Connacher…

On the Sixth Day of Creative, I’m hedging my bets on sharing the latest creative/strategic/business-driving work we are developing for our friends at Thorsnes Litigation Services.

This company has built a strong reputation delivering end-to-end litigation solutions to its end clients — everything from depositions to e-discovery to trial support (presentations/graphics/etc). We are currently working with them to strengthen their brand so that it represents the true value they provide to clients, and overhauling their website so that it is more intuitive and drives users to convert. As partners we’ve mutually identified and agreed upon a handful of exciting new opportunities, all of which are still ‘in the oven.’

Photos? No can do! We’re on an NDA basis and the last thing I’m going to do is give our friends — who happen to be in the litigation business — a reason to be litigious.

Happy Holidays Jim, Erik, Emily and Julie!

ReBranding Company in San Diego

On the Fifth Day of Creative: Out of Africa

As told by our Developer, Thomas LaCroix…

On the Fifth Day of Creative, I’ve gotta say, there’s nothing quite like Out of Africa; it’s part wildlife park and part ropes course. I’ve worked on multiple site updates and email campaigns for them, and the response rate from their fans/customers is awesome to see.

Out of Africa shares a truly unique relationship with its clients. They are family-friendly and always thinking of compelling ways to make their park-goers feel at home. They focus on their customer engagement and keep them up-to-date on deals and events.

Both human and non-human share the spotlight at Out of Africa, with Liberty and his pride starring in most of the campaigns I’ve been a part of. They showcased the lions’ personalities in their Thanksgiving email. Out of everyone who received the update, over 30% read it, which is a significant level of engagement.

After working with them on multiple projects, I can totally understand why fans are so drawn to Out of Africa.

Jacob Tyler | San Diego’s Best Web Design Company

On the Fourth Day of Creative: MaxLinear

As told by our Interactive Art Director, Azenith “Zee” Salenga…

On the fourth Day of Creative, I present to you the 2015 MaxLinear IBC Convention posters! MaxLinear is a technology company specializing in high-performance broadband and networking semiconductors. We were tasked with creating 12 posters for use at the 2015 IBC Conference in Amsterdam. To be a success, phase one of the project required a considerable amount of product understanding.

Prior to kicking off design, the MaxLinear team provided us with detailed diagrams and walked us through each—a few were fairly straightforward, but majority were quite complex. The challenge was to translate these mockups into something that made sense to a novice audience while remaining on brand. After some deliberation and research, we decided to take an infographic approach comprised of minimalistic visuals and illustrations portraying both speed and data.

This was an exciting challenge, but the outcome was truly rewarding. Working with the MaxLinear team was a great experience and we are thrilled to have made a lasting impact on their business and their brand.

Jacob Tyler | Marketing Agency in San Diego

On the Third Day of Creative: Neofluidics

As told by our Visual Designer, Carli Cohen…

On the Third Day of Creative, I’m excited to share the project that we did for our client Neofluidics – a start-up seeking to improve and disrupt technologies in the world of Microfluiducs.

This was an especially intriguing project for me as I got to dive in and learn the technology behind the company while spending time in their labs. I was able to to get a first hand look into how Neofluidics is challenging a field that has remained unchanged in over fifty years.

It was an awesome experience to work with such a passionate and driven team. To see their brand come to life from the beginning of the process to the end could not have been more rewarding!

To learn more about Neofluidics and to see our work, check out neofluidics.com

Branding by Jacob Tyler

On the First Day of Creative: Visionary Realms

As told by our ACD, Rick Gray…

On the first Day of Creative, I’m stoked to share the work we did for our client Visionary Realms – a gaming company that is revolutionizing the MMO(Massively Multiplayer Online) Genre by setting new standards for immersion, quality and vision. What sets them apart from all others is that their games are not just played, but rather experienced, shared and remembered by their fans for a lifetime.

Tasked with creating a brand identity that their ever-growing community of “true gamers” could get behind, along with a corporate website and a site to announce the launch of their highly anticipated premier game, Pantheon, we had our work cut out for us. Just as their games promise to provide an exciting challenge, so to did this project. In the Jacob Tyler way, we worked hand-in-hand with the Visionary Realms team, collaborating on concepts, executions, and even providing art direction that will effect the actual Pantheon game itself.

With the goal of positioning Visionary Realms as the leader in the MMO genre, a truly social space to live in, what better way to gauge our success than with their Facebook community. With in minutes of posting the launch of the Pantheon site to their wall, the buzz was astounding. Likes quickly grew well into the hundreds, as did the comments. We heard things like…

“Outstanding Site!!!”

“Looks nice… A little too nice, sucked me right in!”

“The site looks awesome! Rejuvenates my interest!”

“Wow.. that is awesome ! didn’t expect that ! truly sick work “

“Site looks nice! and works good on Mobile Phone!(Easy navigation), Great work!”

The Visionary Realms community was thrilled with the work we provided for the Pantheon site, and equally as supportive of the brand we built for the parent company. Our success is a result of many facets of our overall process, but much credit is due to our unique discovery approach where we’re able to truly understand both our clients organization as well as the desires of their audience.

Check out Visionary Realms at: visionaryrealms.com

Check out Pantheon, The Rise of the Fallen at: pantheonmmo.com

Website Design in San Diego | Jacob Tyler

Is Your Brand a Crock Pot?

It’s that time of year again. A time to throw portion control and calorie counting into the fireplace. It’s a time where melted cheese reigns supreme. It’s Crock Pot Season!

A heated agency debate before our annual chili cook-off, spurred a question about the brands that we create. Is your brand a Crock Pot or a stoneware slow cooker? Crock Pot is a product, but it is also a brand that owns its category. Although many brands have come along that sell similar products, Crock Pot has been able to stand the test of time by releasing new products that embrace technology, while staying true to the core purpose of the brand. Save time, and make it easy. Crock Pot was created over four decades ago as a way to cook a flavorful, convenient, home-cooked meals without having to spend any time in the kitchen.

Brands that are able to stay true to their roots while continuing to advance, are the ones that take over (or create) their own lanes. Brands Like Kleenex, Coke, Band-Aid, Tupperware and Crock-Pot are brands that have become synonymous with their product categories. To create the next “Crock Pot”, determine what your brands purpose is, brand it and then own it. Be confident in your brand and never forget why it exists.