Why Rebrands Fail: The Strategy Most Companies Skip

Most rebrands fail because companies redesign before they reposition. Here’s what the 60% who get it right know that the 40% who don’t always miss.
AI Search Visibility: Why Your Brand Is Invisible to ChatGPT

Most brands are invisible when buyers ask ChatGPT for recommendations. Here’s what AI search visibility actually requires — and what’s just hype.
Makers & Founders Podcast Episode 7: Nick Apostolopoulos – From Hacker to Bootlegger

Makers & Founders Business Podcast Okay, we are back for another podcast. It is the, Elevated podcast. Technically, I’m calling it Makers and Founders Podcast now because we’re going to keep changing this thing and that’s what we are. We’re makers and founders. It’s coming from a true brand professional. Yes. So I am less…
Makers & Founders Podcast Episode 6: Rich Gendron From Banker to Builder

From Banker to Builder: Rich Gendron’s Journey to Purpose-Driven Leadership In this episode of the Makers & Founders Podcast, hosts Les Kollegian and Mark Gallo sit down with Rich Gendron, CEO and owner of Primary Funding, to explore the layered journey of a commercial banker turned entrepreneur. From his early days in underwriting to owning…
Makers & Founders Podcast Episode 5: Adam Daly’s Unfiltered Journey Through High-Stakes Entrepreneurship

Risk & Resilience: In episode five of the Limitless Growth Podcast, we dive into the unconventional path of Adam Daly—a former Olympic ticket broker turned real estate investor and boutique hotel operator. If you only know Adam from a distance, you might peg him as quiet or stoic. But what unfolds in this episode is…
Outbuild Your Competition: The 2026 Construction and Trades Digital Playbook to Win Bids

Your Website Should Be Your Best Salesperson Let’s be honest: your website is working harder than anyone on your team. It never sleeps, never takes vacation, and it most likely meets every prospect before you do. The question is—but, is it actually closing deals? For construction and trades, your website isn’t just a nice-to-have. It’s…
Makers & Founders Podcast Episode 5: Thoughts from the Field – Paul Rowan (Rowan Electric)
Makers & Founders Podcast Episode 3: Min Egidio – From Survival Mode to Serial Success

From Survival Mode to Serial Success: Min Egidio’s Unexpected Journey to Entrepreneurial Freedom In episode four of the Limitless Growth Podcast, we hear from Min Egidio, founder of All Time Awards and owner of two AlphaGraphics locations, as she shares her refreshingly honest journey from corporate finance to the chaotic, fulfilling world of entrepreneurship. What…
With a reminder….and it’s the harsh truth (we love you tho) if your website isn’t up to snuff, you’re gonna miss out on the the future.

Look. We know that every business needs to take care of their brands’ messaging and online presence in order to get hires. And now you’re thinking, “Well duh, you get paid to do that!”. Okay, you’re right. We may have a vested interest in giving that advice, BUT WE are the people actually paying attention to the…
The Web Design Evolution of Jacob Tyler: A Digital Timeline Spanning Two Decades

Well… we did it. We launched a new website. You know how the old business saying goes; “We’re our own worst client”. That’s true for many and very true for us. We seem to always put ourselves last in the “to-do list” pecking order. However, after months of work, back-and-forth, opinions, changes, and procrastination, we…