Should You Use Twitter for Business?
Aside from Snapchat, Twitter is often the hardest nut for the marketer/brand/business to crack. What are you supposed to say and who are you saying it to? Do hashtags matter and if so which one’s do you use? How come no one is following you? We empathize. Listen, Twitter is freakin’ tough. A lot of…
Two-Minute Read: Search, Contextual, and Behavioral Digital Ad Targeting Explained
Another quick one for you today, folks. This time we’re covering the ever-confusing, always-misused-in-meetings definitions of the most commonly used digital ad targeting terminology. Prepare to be the voice of clarity in your organization. Search You search for something you want to know about in your browser. Then, based on those keyed-in search terms, an…
It’s Time to Step Up Your SEO
Are we crazy or does it seem like people have forgotten about the value of great SEO and a sound SEO strategy? And if they haven’t altogether forgotten about it, it’s certainly near the bottom of their mandatory marketing tactics list. But the fact is, if you’re not consistently trying to win in SEO, you’re…
Down and Dirty: Facebook Retargeting
Hey. We’ve only got a minute. We just wanted to tell you why we like Facebook Retargeting real quick. Ready? Everyone knows that retargeting rules because you get to reach “hand-raisers” again, making it far more likely you’ll move them down your carefully crafted conversion funnel. 3 things we love about Facebook’s version in particular…
The Age of Opaque Brands is Over. That’s a Good Thing. (Thanks LaCroix)
If you had your eye on Twitter Moments in early October you may have seen a pile-on around the millennial-loved sparkling water brand, LaCroix. The croix of the issue (okay… crux… I just thought that was funny) was a class action lawsuit filed against the Wisconsin company claiming that its “natural essence” flavoring, which the…
The Undeniable Allure of Influencers
The Undeniable Allure of Influencers Influencers continue to be a big part of the brand and social media strategy conversation year after year. Why is that? What do they bring to the table that owned content doesn’t? There’s a lot you should know and we’d love to tell you every nitty-gritty detail. But first, you…
For Best Results on Social Media, Use This Messaging Framework Immediately.
For Best Results on Social Media, Use This Messaging Framework Immediately. Today, we’re dropping some social media knowledge that you can put into play immediately. We all know that smart messaging plays a critical role in reaching audiences effectively and this tried-and-true method has served us well for years. We recommend rolling out all three…
Jacob Tyler Bolsters Personnel with Two New Appointments
SAN DIEGO, Sept. 25, 2018 – Jacob Tyler, a San Diego-based award-winning branding and digital agency, announced today the addition of Elise Limbaga as Account Supervisor and Tania Peña as Senior Project Manager to the team. Both Limbaga and Peña will spearhead branding and digital initiatives for Jacob Tyler clients. With more than 12 years…
BIOS Lighting Names Jacob Tyler as Agency of Record
National Branding Agency to Create Brand Recognition and Equity for Lighting Innovator SAN DIEGO, July 18, 2018 – Jacob Tyler, a San Diego-based award-winning branding and digital agency, today announced BIOS Lighting has named the company as its agency of record. With the partnership, Jacob Tyler will oversee all creative concepts and brand development for…
Bistalk Radio Interview on ESPN 1700 with Les Kollegian and Richard Truss
Les Kollegian and Richard Truss interviewed by Bob Ryan on ESPN 1700 and had a fun and insightful conversation on small business and branding. Check out the podcast below to listen to the whole show.