How Branding Can Build Better Customer Value
How Branding Can Build Better Customer Value Businesses, for your own survival, remember this: Customers today have more choices than ever before. Drop into any grocery store and you’ll have to decide between, at minimum, 12 different brands — not bags, but brands — of rice. So to distinguish yourself from all the other metaphorical…
How to Build Landing Pages that Convert
Not all landing pages are created equal. “Static page,” “destination page,” “lead capture page,” “single property page” — these are all names for the coveted landing page, which is a web page generally set up to promote an offer. The goal of said landing page is to lure visitors into the tractor-beam of your marketing…
When to Design a New Website
5 Signs That You Need a New Website Design Fifteen seconds. According to some estimates, that’s how long the typical visitor spends on a website, which means your site should capture a user’s attention from the moment it pops up on their screen. In today’s market, a website is the hub of your digital identity,…
2020 Website & ADA Compliance Common Asked Questions…
Web accessibility is the practice of ensuring there are no barriers that prevent interaction with, or access to, Websites by people with physical disabilities, situational disabilities, and socio-economic restrictions on bandwidth and speed. When sites are correctly designed, developed and edited, generally all users have equal access to information and functionality. In 2020 Jacob Tyler, in partnership with…
How to Do a Competitive Analysis
Jacob Tyler’s own Maddie Bishop, Senior Brand and Communications Strategist was recently featured in a Small Business Trends article written by Rob Starr. Please check it out below. Sizing up your competitors is a big part of small business success. In a nutshell, that’s what a competitive analysis is all about. This research will help…
The Top Digital Marketing Companies of 2020, According to DesignRush
Digital marketing agencies help drive business results in the form of conversions, web traffic and retention rates. DesignRush identified 2020’s best digital marketing agencies that provide services in digital advertising, website analytics, SEO, content marketing, social media and more. Below is the list in alphabetical order. NEW YORK (PRWEB) MAY 29, 2020 Digital marketing agencies…
Getting back to Normal(ish)
If you squint hard enough, you can see a faint light at the end of the tunnel. The pandemic crisis hasn’t gone away, but we are slowly inching back towards a normal life. There are signs everywhere. Recently, the beaches in San Diego opened for exercise, swimming and surfing. And today, restaurants and retail have…
Things We’ve Learned To Live Without.
Things We’ve Learned To Live Without. We’ve just finished up week seven in quarantine and the abnormal is starting to become normal, for better or worse. It’s amazing what you can live without when you’re forced to live without it. Of course, some things are tougher than others. The widespread destruction of livelihoods is hard…
The Jacob Tyler Mother’s Day Quarantine Gift Guide.
The Jacob Tyler Mother’s Day Quarantine Gift Guide. It’s Mother’s Day again, which means you’re probably struggling to find the perfect gift for your mom. Aside from a card and flowers, finding the right gift can be difficult—especially during a pandemic. But fear not, we’ve put together a helpful quarantine gift guide that will maybe help you…
Use This Time Wisely
Could your business use some TLC? There’s no denying that this time has been incredibly painful for a large number of businesses. But eventually, things will come back online. No one is sure exactly when that will be, but there is a light at the end of the tunnel. This time, however, is not simply…