Logos vs Brand Identity
When companies or business owners consider developing their “brand”, the first thing that usually comes to mind is the creation of their logo. While considering a new logo’s colors, graphic elements, and other design components are a good starting point, it’s important to remember this important fact: Your logo is NOT your brand. What does…
Branding 101
In the world of business and marketing, there’s a common misunderstanding over what “branding” actually is. Most people associate branding with just a company’s logo or their tagline. In reality though, branding consists of many different aspects that help not only create a positive perception of your company, but also fosters an ongoing dynamic with clients…
Marketing vs Branding: Key Differences Explained
Marketing vs Branding: Understanding the Differences In today’s fast-paced business world, “marketing vs branding” is a topic that often sparks debate. Both are crucial for growth, but they play different roles in reaching your business goals. Whether you’re a startup trying to make an impact or an established company refreshing your approach, knowing the difference…
User Experience Case Study: JBS International
Your website is more than an information depot. Your website is the first engagement visitors have with your brand. First impressions – and experiences – will ultimately determine how potential customers receive your brand. The manner in which visitors experience your website – called “user experience – is an integral part of the website building…
What Not To Do When Growing Your Company, From A CEO Who’s Done Just That
Your company’s growth can feel like a complex equation. Add a consultant here, subtract a client there, divide up this budget and hope for the best. The numbing reality is that the choices we make, more often than not, lead us to unanticipated outcomes. At Jacob Tyler Brand Agency, we’ve been down the rabbit hole…
Clutch Announces Leading San Diego Web Designers
WASHINGTON, DC, July 6, 2017 – Today, Clutch released its Leaders Matrix of top San Diego web designers. The featured firms are highlighted based on verified client reviews and a track record of delivering well-crafted web designs. The leading web designers in San Diego are: Jacob Tyler, Bop Design, Tiny Frog Technologies, MaxAudience, Visceral, AshWebStudio,…
The 80s Called and They Want Their Logo Back
Give your brand the makeover it deserves. Ever find a pair of pants that look so amazing on you that you want to wear them every day for the rest of your life? And then one day you wake up looking like this: You probably remember all the compliments you got. “Sick pants Steve, I…
Is Your Brand Fit for Summer?
Does your brand feel out of shape and out of touch with the market? Do you feel like it’s just not performing with the same amount of stamina as it used to? If so, it might be time to enroll in a brand boot camp! Follow these three simple tips for getting your brand back in…
Jacob Tyler is Recognized by Clutch as a San Diego Best Agency and Brand Design Company
Clutch, a Washington, DC based consumer research firm, has identified Jacob Tyler Brand + Digital Agency as a San Diego Best Agency and Brand Design Company. Jacob Tyler was chosen based on over a dozen qualitative and quantitative contributing factors, including the company’s experience, industry recognition, list of clients, reviews and relevant market presence. San…
That year-end marketing budget is worth more than you think.
‘Use it or lose it’ is the mantra of many organizations when it comes to year-end budgets. If you’re in charge of the budget, it should be more than just a mantra, it should be your battle cry. For starters, not spending allocated funds this year could mean you won’t receive those dollars next year.…