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What Is Tik Tok and Why Is Everybody Talking About It?

Heard about Tik Tok? It’s the new hot social platform. Marketers, brands, and agencies of all stripes are keeping a close eye on this new Vine-esque social media app. Save time and read this article to get the quick download. Here’s what you need to know.

What is Tik Tok? Imagine Vine with built-in soundtrack options and the interactive stickers and themes of Snapchat and Instagram. The company merged with lip-syncing app Musical.ly in August 2018.

User base: 500 million worldwide

Full screen mobile experience: Yes.

Desktop version: No.

Video length(s): You pick, either 15 or 60 seconds.

Supports hashtags: You bet.

Engagement: Comes in the form of likes, comments, share, and even duets (you’ll need to research that one on your own).

Cross-posting enabled: Yes, for Twitter.

Live broadcasting: Yes, upon having 1000 followers.

Video filters: Yes

Sweet overlay effects: Yes, plenty.

Right now there are no ad units available for brands to use but there are plenty of brands and agencies activating influencer campaigns on Tik Tok. So that’s worth considering if you have a need to reach this young and engaged audience. What’s more is that there are some cool integrations with Jimmy Fallon and the NBA. No doubt that as this channel picks up steam we’ll see more advertising opportunities.

Thanks for hanging with us today. Now get out there and get lip syncing.

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