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Richard Truss joins Jacob Tyler as Executive Creative Director

FOR IMMEDIATE RELEASE
San Diego, CA – June 27, 2018

[San Diego, CA] – Jacob Tyler, a San Diego-based award-winning branding and digital agency, announced today the addition of Richard Truss as Executive Creative Director. Truss will oversee the Jacob Tyler creative team and all creative output for local, national, and global clients, including brand direction, design, writing, and vision, in addition to supporting the sales and new business efforts of the agency. He will be based out of the company’s Mission Valley, San Diego office.

Truss brings over 25 years of experience to the Jacob Tyler team. Hailing from Las Vegas, Richard cut his teeth in the hospitality hotbed of the world. Working for several agencies, including his award-winning Fat Elvis Advertising firm, his unique attitude and design sense propelled some of the world’s most respected brands, including Disney, Sands Inc (The Venetian, The Palazzo), Caesars Entertainment, Hard Rock Hotels, SLS/SBE, Trader Vic’s International and many others.

“Richard and I worked together at a large creative marketing agency based in San Diego nearly two decades ago. He’s one of the best and most creative people I’ve ever worked with, and I am thrilled to have him back with us,” said Les Kollegian, CEO of Jacob Tyler. “Adding an ECD like Richard positions our agency for growth and assures our clients the very best product possible.”

“If there’s one thing Jacob Tyler and I have in common, it’s that we specialize in pushing the boundaries and doing away with the traditional, cookie-cutter agency processes,” said Truss. “I’m looking forward to bringing a bit of Vegas to the market, adding a new flare to the creative team and expanding the company’s offerings and client roster.”

About Richard Truss

Spending the early part of his design career at in-house art departments and small boutiques in Orange County, Richard eventually made the move to San Diego where his career blossomed. Prior to his time as Art Director at Echolink Interactive, Richard worked with Studio 318 and served a teaching role at Platt College of Design. After working for brands like Disney, AOL, Encad and Intel, Richard made the move to Las Vegas in 2001. There he quickly established himself the fresh Art Director in town — bringing attitude to the Casino market. He worked as an Art Director at Asylum Advertising before joining the team at V2 Creative as Creative Director, developing brands for Cherokee Casino, Cache Creek Casino, Hard Rock Hotel & Casino, It’s a Grind Coffee, and others. In 2006 he opened the award-winning agency Fat Elvis Advertising, specializing in taking risks and, by doing so, attracted like-minded clients including Trader Vic’s International, Cosmopolitan Hotel, SLS Hotels, and Venetian Properties. Richard made the move back to San Diego to join the team at Jacob Tyler in 2018.

About Jacob Tyler

Founded in 2000, Jacob Tyler is an award-winning Brand and Digital Agency with headquarters in San Diego California. Jacob Tyler focuses on helping companies grow through effective brand development and communication strategies that increase client revenue. The company specializes in developing unique experiences that attract, engage, and convert new customers to its clients’ business – pairing inventive creative with proven digital strategies to build brand campaigns that work. Over the last two decades, Jacob Tyler has worked with hundreds of different clients across a variety of industries, including hospitality, health/life sciences, consumer goods, financial services, education, and technology. Jacob Tyler’s roster of clients includes Novartis, Princeton Identity, YMCA, Hensel Phelps, and more. For more information, visit www.jacobtyler.com.

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