Updating a brand logo is essential to staying relevant, resonating with audiences, and demonstrating innovation in a competitive market. It helps adapt to current trends, attract new customers, and maintain a modern image, ultimately enhancing brand recognition, credibility, and longevity in business and marketing. Some examples Jacob Tyler has completed include:

And of course the evolution of our own wordmark. Notice that the wordmark typography (Bodoni) can last forever. However, taglines and color can have subtle changes over time.

By investing in updating a logo, businesses can enhance brand image, differentiate from competitors, and keep up with the ever-changing consumer preferences. Ultimately, a well-executed logo update can have a significant impact on a company’s success and longevity.

For more examples of great logo transformations and original designs, please visit https://www.jacobtyler.com/branding-agency-work/

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Overview:

Jacob Tyler, a renowned digital agency specializing in branding, web design, and digital marketing, was tasked with building the brand identity and website for Raw Botanics, a premium organic skincare company. The collaboration between Jacob Tyler and Raw Botanics aimed to establish a strong online presence and elevate the brand’s visibility in the competitive beauty and skincare industry.

Challenges:

 

1. Brand Differentiation: Raw Botanics operated in a saturated market with numerous competitors offering similar products. Jacob Tyler needed to create a unique brand identity that would set Raw Botanics apart and resonate with the target audience.

2. E-commerce Functionality: The website needed to not only showcase Raw Botanics’ product range effectively but also provide a seamless and secure e-commerce experience for customers.

3. User Experience: Ensuring an intuitive and engaging user experience was crucial to encourage visitors to explore the website, learn about the brand, and make purchases.

Approach:

 

1. Brand Strategy: Jacob Tyler conducted in-depth market research and competitor analysis to identify Raw Botanics’ unique selling points. We developed a brand strategy that emphasized Raw Botanics’ commitment to organic, cruelty-free ingredients and sustainable practices.

2. Website Design: The design team at Jacob Tyler created a visually appealing and user-friendly website that reflected Raw Botanics’ brand identity. The website featured high-quality imagery, clear product descriptions, and easy navigation to enhance the user experience.

3. E-commerce Development: Jacob Tyler integrated a robust e-commerce platform (Shopify, Klaviyo, Okendo, Recharge) into the website, allowing customers to browse products, read reviews, and make secure online purchases with ease. We also implemented features like abandoned cart recovery and seamless checkout to improve conversion rates.

Results:

 

1. Strong Brand Identity: The collaboration between Jacob Tyler and Raw Botanics resulted in a distinctive brand identity that included packaging design, marketing collateral, photography, and more that resonated with consumers looking for natural and sustainable skincare solutions.

2. Increased Online Visibility: The new website helped Raw Botanics improve its online visibility and attract a larger audience of eco-conscious consumers. This led to an increase in website traffic and sales.

3. Positive User Feedback: Customers praised the user-friendly design and seamless shopping experience provided by the website, leading to higher customer satisfaction and loyalty.

Overall, Jacob Tyler’s expertise in branding and web design, combined with Raw Botanics’ commitment to quality and sustainability, resulted in a successful partnership that elevated the brand’s online presence and drove business growth.

Please visit and try
www.rawbotanics.com