On the Seventh Day of Creative: SeaSpine
As told by Creative Director, Michelle Peck…
On the Seventh Day of Creative, I am reminded of the partnership we’ve had with our client, SeaSpine who designs high quality hardware and Orthobiologics for spine surgery. Being a new, spin-off brand from a large company, we needed to tell a unique and compelling story that would allow them to stand out in a competitive space. Along with our videographer, Nadia Borowski Scott and her talented team, we traveled around Southern California to capture how SeaSpine is StrongerTogether with their collaborative approach.
We were invited to go behind-the-scenes and scrub up with their laboratory technicians, take a peek into the metal engineering and testing facilities, interview a respected orthopedic surgeon, and learn how such small devices can have such a positive impact on a person’s life. My favorite part of filming was the ocean-front beach house in Encinitias where we sat down with SeaSpine’s new CEO and heard about his vision for the future while the waves rolled by in the distance. It was an inspiring moment for both the Jacob Tyler and SeaSpine teams and we couldn’t be more proud of the story we told in this video.
Check out the video here, https://vimeo.com/132260915