On the Second Day of Creative: Miramar Federal Credit Union
As told by our Art Director, Phil Windyk…
On the second Day of Creative, I’m happy to share the work that we did for our client Miramar Federal Credit Union. MFed is a San Diego based credit union that is committed to helping Members get the most from their personal and financial life — whether through financial education that empowers them, or solutions that give them greater freedom or the ability to live their dreams. MFed came to Jacob Tyler to reimagine their identity and make their new vision a reality.
The core concept behind the new MFed brand was pride. MFed wanted to attract a younger audience but they also wanted to create a brand that their members would be proud to be a part of. We focused on the idea of creating a military inspired badge that would serve as a symbol for employees, as well as the members, to stand behind. The MFed badge represents a commitment to serving those that serve us. When seeing someone proudly displaying the new emblem, there is a feeling of belonging and dedication to a greater good.
Kevin proudly toted a shiny new MFed pin on the lapel of his jacket. When Kevin came up to me with a smile on his face and pointed to the pin, I knew that we had created something special for the brand and its Members to be proud of.
The new logo was a key part of the MFed identity evolution, but defining a new brand voice and establishing brand guidelines helped to arm the MFed marketing team with the tools they needed to move the company forward.
Earlier this week, a member of the MFed executive team was in the JT office. Kevin proudly toted a shiny new MFed pin on the lapel of his jacket. When Kevin came up to me with a smile on his face and pointed to the pin, I knew that we had created something special for the brand and its Members to be proud of.